The Home Service Digital Marketing Agency That Helps You Book More Jobs

How to use this electrician marketing guide

This electrician marketing guide provides an all-in-one resource for learning:

• How online marketing can generate leads and jobs
• How to use digital marketing to create business growth
• How to get professional help (if needed)

The basics of digital marketing for electricians

Learn the basics of digital marketing for electricians now:

What is digital marketing for electricians?

Digital marketing for electricians uses online channels, like search, email, and paid, to generate leads and jobs while also building the company’s online reputation through its website, social media platforms, and lead generation sites for contractors like Thumbtack.

How can digital marketing benefit electrician companies?

With digital marketing, electrician companies like yours get several benefits:

1. Reach your target audience: People use the Internet to find what they need, whether it’s a place to eat or an electrician to troubleshoot an issue. With digital marketing, you can make your business visible to the right people at the right time.
2. Improve your lead quality: While more leads is nice, higher-quality leads is better. With web marketing, electricians can use targeting based on demographics, behavior, and more to reach users most aligned with their business model, like residential vs. commercial.
3. Increase your job sizes: Digital marketing strategies also make it possible for electrical companies to close bigger deals, like an upcoming commercial complex, because you can focus your efforts, like paid remarketing ads, on the people who matter most.
   Grow your reputation: Buyers will research your electrical company to read reviews, view your work, and more. With web marketing, electricians can build these online resources to make the decision-making process easier (and faster) for shoppers.
4. Grow your reputation: Buyers will research your electrical company to read reviews, view your work, and more. With web marketing, electricians can build these online resources to make the decision-making process easier (and faster) for shoppers.

Is digital marketing better than traditional marketing for electricians?

Yes — and no.

In our experience (we’ve spent thousands of hours in the home repair and services space), digital marketing offers electricians a higher return on investment (ROI) than traditional marketing — resulting in more qualified leads and more revenue.

However, since electricians often operate locally, traditional marketing can help.

For example, an electrical company could partner with local or chain home improvement stores as a recommended service provider to generate more electrical work. Or, the company could get their work vehicles wrapped to promote the company while traveling.

If it’s a decision between spending on digital vs. traditional, though, consider digital. The various channels and strategies powering a digital campaign can significantly impact your company’s lead quality, job size, and business growth.

How long does electrician digital marketing take to work?

How long electrician digital marketing takes to work depends on the strategy. Some strategies, like local search engine optimization (SEO), will take months to generate leads, while pay-per-click (PPC) advertising can drive leads overnight.

Typically, paid channels deliver results faster than organic channels but cost more. That’s why most electrician marketing plans use an omnichannel strategy — or multiple channels, like search and paid — to optimize spending while creating multiple sources for leads.

Getting started with electrician marketing

Learn how to start using electrician marketing to grow your business’s bookings:

How much does digital marketing for electricians cost?

Digital marketing for electricians uses online channels, like search, email, and paid, to generate leads and jobs while also building the company’s online reputation through its website, social media platforms, and lead generation sites for contractors like Thumbtack.

Grow your business with electrician marketing pros

Congrats! You’ve learned all about digital marketing for electricians. Now, you’re ready to start generating more leads and business via strategies like local search engine optimization, Google Local Services Ads, and content marketing
If you’re searching for professional help, though, WebFX can help. With hundreds of electrician marketing pros and thousands of hours of experience in the space, we’re a trusted partner for businesses like yours.
Contact us online today to receive a free proposal (or give us a ring at 888-601-5359)!

We Drive Results for Electricians

• 24 million leads generated for clients
• Renowned for our communication and transparency

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