The 19 Best SEO Tools to Boost Organic Traffic in 2025

As search engines continue to evolve, so does the practice of search engine optimization (SEO). That’s why you must keep up with the latest and best SEO tools that can streamline your processes and improve your rankings.

The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy.

Let’s go through the top free and paid SEO tools you can use in 2025 and other topics that can help you choose the best SEO tool:

What are SEO tools?

What are SEO tools?

SEO tools are programs that allow you to complete or improve a step in the SEO process.

Some SEO tools can help with a number of tasks, while some are handy for specific SEO steps like keyword research or analyzing page speed. These tools can be broadly categorized according to the following:

• Keyword research tools: These tools are dedicated to keyword research, a critical first step in the SEO process. They provide keyword search metrics and suggest relevant keywords to target.
• Rank tracking tools: Rank tracking tools inform users how websites and pages perform for specific keywords. They can help you track your page (or a competitor’s) position for keywords you’re targeting.
• SEO audit tools: Audit tools analyze a website’s performance in search engines and identify opportunities to improve ranking. They also enable you to download your site’s comprehensive report.
• Content optimization tools: These SEO tools help businesses improve their website’s content by suggesting related keywords to target, measuring a page’s readability, and creating helpful content for users.
• All-in-one SEO tools: These SEO tools are typically a suite of comprehensive apps for various SEO tasks — from keyword search and on-page SEO to competitor analysis.

Overview: The best SEO tools of 2025

Here’s an overview of the best SEO tools you can use to improve your rankings:

The top free SEO tools you can try

Looking for some free, basic tools that will help you get a jump with your SEO? We’ve compiled this list of the top, completely-free SEO tools you can try right now:

Best free SEO tool for auditing

↪️ WebFX SEO Checker

SEO Checker’s key features:

• Analytics for site speed, content optimization, links, and more
• SEO auditing capabilities

First on our list of SEO management tools is the WebFX SEO Checker. Whenever you’re starting with SEO, you should always do an SEO audit of your website.

Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help.

It is also user-friendly for beginners. Just plug your information into the form to see an analysis of your website’s:

• Site speed
• Content optimization
• Code analysis
• Links
• Security
• Mobile friendliness
• Crawl and indexation
• And more!

After you have a basis for your SEO strategy, you can get started with on-page SEO.

Best free SEO tool for content research

↪️ FAQFox

FAQFox’s key features:

• Crawling capabilities for research
• Topic idea generation

A large part of SEO is creating content that your audience is looking for online. But what’s the best way to find out what they’re searching for? FAQFox!

Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online.

You can then turn those generated topics into valuable content that not only satisfies your audience’s need for info, but boosts your rankings in the search results! So, if you’re searching for one of the best SEO management tools for content, look no further than FAQFox.

Best free SEO tool for website analysis

↪️ Google Search Console

Google Search Console’s key features:

• Access to rankings and performance for specific keywords
• Optional notifications for site issues

As the premier search engine, it’s no surprise that Google offers a masterful tool to support SEO strategies. Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization  — all for free.

With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.

This is also one of the best SEO checkers because it presents areas for actionable progress to push your organic traffic higher.

Best free SEO tool for keyword research

↪️ KeywordsFX

KeywordsFX’s key features:

• Free, unlimited keyword suggestions
• Exporting options

You need to target the right keywords to ensure your website appears at the top of relevant search results. KeywordsFX is a free tool that can help you make that happen.

Our KeywordsFX tool offers a list of keyword ideas based on a starting keyword you provide. Simply enter a starting keyword to receive a list of related keywords you can target. You can also export your results for easy access and review later.

Best SEO tool for page speed analysis

↪️ Google’s PageSpeed Insights

Key features of PageSpeed Insights:

• Reporting on website and page speed for free
• Diagnostics for how to improve your speeds

A tool created by Google, PageSpeed Insights helps you understand the speed of your website and how you can go about improving it.

Simply plug a URL into the search bar and get a full report of that URL’s page speed.

Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page.

Page speed, much like usability, is a metric that Google considers when ranking your website. If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough.

Your page speed can affect bounce rate and time on page, metrics that impact the overall ranking of your site over time. If your page speed is slow, fret not. Our page speed optimization services can improve it!

Best SEO tool for auditing page performance and accessibility

↪️ Lighthouse

Lighthouse’s key features:

• Downloadable report on a page’s SEO status and accessibility
• List of recommended actions to improve a page

Lighthouse is an open-source SEO tool that can analyze a web page’s:

• Accessibility
• SEO status
• Security
• Performance score based on certain metrics

Go to the page you want to audit on your Chrome browser. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality.

Lighthouse’s report also lists recommended actions to improve the page. To keep track of your page’s performance, save the audit report as a PDF file or HTML file.

Best free SEO tool for tracking and analyzing your site traffic

↪️ Google Analytics

Google Analytics 4’s key features:

• Free reporting and SEO campaign management
• Access to data like user behavior, traffic, conversions and more

Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools.

This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways. It can help you determine whether your current campaign is working by allowing you to compare metrics in different time frames and helping you visualize increases or decreases in specific metrics.

WebFX offers Google Analytics consulting to help you understand important metrics on the platform. Contact us online if you need this service!

The top freemium SEO tools to test out

Freemium tools are a great option if you want to test out an SEO tool first before upgrading to a stronger plan. Here’s our recommended list of the top freemium SEO tools to try:

Best SEO tool for crawling and evaluating website SEO

↪️Screaming Frog SEO Spider

💸 Pricing: Free version available ($259 per year)

Screaming Frog’s key features:

• Free auditing for your site (or your competitors’ sites!)
• Ranking factor detection and analytics

If you want to audit your website like a search engine does, consider using the Screaming Frog SEO Spider.

Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool. In real-time, it diagnoses your website’s SEO health.

As a heavily analytic tool, it’s thorough in detecting numerous ranking factors that Google or Bing crawlers look at, making it one of the most popular SEO agency software. You can use Screaming Frog to locate the following:

• Redirects
• Server errors
• Broken links
• Duplicate content
• Other barriers that hurt your rankings

The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps.

Best SEO tool for grading and research

↪️ WooRank

💸 Pricing: Free version available (Starts at $12.99 per month)

WooRank’s key features:

• Ranking system for websites to measure SEO
• Feedback on extra areas like mobile optimization and usability

Another handy Chrome extension, WooRank explains the condition of whatever website you’re on. If websites don’t have an existing score, you can ask WooRank to do a quick inspection.

WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. It also extends positive comments on what you’re doing well.

For SEO content optimization, the extension points out the impact of your title tags, headings, links, and more. It breaks down your performance in categories like usability and mobile optimization, so it covers many bases that other free tools fail to assess.

It’s a comprehensive add-on that you can use to do reconnaissance on your competitors, too.

Best SEO tool for in-browser keyword research

↪️ Keywords Everywhere

💸 Pricing: Free version available (Starts at $2.25 per user per month)

Keywords Everywhere’s key features:

• Chrome extension that offers easy access
• Social site integration and analytics

Keywords Everywhere is a convenient browser add-on for Chrome and Firefox that uncovers specifics about keyword trends and generates keyword ideas.

When you type in a potential keyword, it delivers information about the search volume, competition, and cost-per-click value. Data on the popularity of queries is useful for crafting high-ranking content and pleasing your audience.

Keywords Everywhere goes beyond Google, too. It operates on Bing, YouTube, and other sites. As an extension and with informative, compiled data, you can start your SEO research by simply opening a new browser tab.

Best SEO tool for identifying a keyword’s difficulty score

↪️ Mangools KWFinder

💸 Pricing: Free version available (Starts at $29.90 per month)

Mangools KWFinder’s key features:

• Providing seed keyword insights like keyword difficulty and search volume
• Gathering a related keywords based on location and language

Mangools KWFinder is a freemium SEO tool that can help you with keyword research.

Enter your seed keyword and it will provide you with relevant search terms. You can add your preferred location and language if you want to target a local audience.

This beginner-friendly SEO tool also informs you how competitive the keyword is by providing a search term’s keyword SEO difficulty score and volume. You can then view the list of pages ranking for the keyword and their metrics like domain and page authority scores.

The best paid SEO tools to level up your ROI

While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads. These tools often don’t have a “free” plan for their software that you upgrade, so you have to invest in a plan outright (some platforms may offer a free trial to test out the product).

Despite the higher cost, these tools often provide better insights, information, and data to help power your marketing campaigns.

Here’s the list:

Best SEO tool for rank tracking

↪️ Ahrefs

💸 Pricing: Starts at $129 per month

Key features of Ahrefs:

• Collection of tools for everything from keyword research to link analysis
• Backlink information on all inbound links to a page

A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits.

It has a collection of tools, including:

• Rank tracking
• Web monitoring
• Content and keyword research
• Competitive analysis
• Backlink research

Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software. You can even use this feature to check if your page is showing up in AI Overviews.

Ahrefs also features AI-powered tools such as AI Content Helper and AI Content Grader. AI Content Helper is a content optimization tool that analyzes search intent and your competitors’ existing content.

Just type in your keywords, and AI Content Helper will identify the different search intent options.  You can then get recommendations on how to optimize for a particular search intent.

Meanwhile, AI Content Grader can help you optimize your content for your target keyword. Type in your URL and keyword, and it’ll provide suggestions on how to improve it.

Best SEO tool for backlink research

↪️ Buzzsumo

💸 Pricing: Starts at $199 per month

BuzzSumo’s key features:

• Information on influencers in a range of topics and industries
• Contact points for popular websites and backlinks opportunities

A big part of SEO is earning backlinks. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings.

Finding people to pitch your website to can also take up a lot of your time. You can search for relevant websites using Google, sure. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

With BuzzSumo, you can research influencers in specific topic areas, see their followers or subscribers, and figure out how to reach them.

Best SEO tool for link building and visualization

↪️ Majestic

💸 Pricing: Starts at $49.99 per month

Majestic’s key features:

• Complete list of link-specific tools
• Link mapping that shows where your website fits on the internet

Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet.

Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments.

It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities. Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy. It’s also a more affordable paid SEO tool, so you can maintain your marketing budget.

Best SEO tool for large-scale SEO work

↪️ Moz Pro

💸 Pricing: Starts at $49 per month

MozPro’s key features:

• All-in-one suite of SEO tools
• Breakdowns of the different stages of SEO within the interface

Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line.

From crawling to keyword research, it highlights different stages of SEO, and it’s skillful at monitoring developments in your campaign. On both local and national fronts, Moz Pro gives an exceptional outlook on visibility. Its reports help you implement authentic recommendations, linking opportunities, and content quality considerations.

Best SEO tool for competitor research and technical analysis

↪️ Semrush

💸 Pricing: Starts at $139.95 per month

Semrush’s key features:

• Technical analytics to help your SEO approach
• Over 50 tools for all aspects of SEO

Semrush is a marketing software that can boost your online presence in the eyes of search engines.

If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords.

Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines. Their software involves 50+ tools to sharpen your SEO strategy, and they offer guidance in wielding keywords through content, blogs, and product pages.

Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI. You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT. Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools.

Another AI-powered feature from Semrush is ContentShake AI, a writing tool that helps businesses with ideation, writing, and publishing. It can generate content ideas based on your industry niche and provide detailed briefs for your content.

Best SEO tool for a detailed SEO audit

↪️ Raven Tools

💸 Pricing: Starts at $39 per month

Key features:

• Paid site audits for your website or competitors’ sites
• Access to 17 different metrics for rating your website

Raven Tools is a leading site auditor, and it has evolved tracking and reporting abilities compared to several similar products. Raven Tools scores your website’s SEO in a readable format.

You can turn gaps in your strategy into successes once you know where to look. Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver.

Its 17 metrics peek into your website practices and allow you to bolster your pages, code, design, and layout for Google and related engines.

Best for monitoring your SEO performance and ROI

↪️ RevenueCloudFX

💸 Price: View pricing

RevenueCloudFX’s key features:

• Multiple tools that range from keyword tracking to lead nurturing
• Integration opportunities with other marketing software

Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features.

With RevenueCloudFX, you can:

• Monitor your overall search engine performance
• Analyze your online visibility in search engines and AI searches
• Use the power of AI to receive data-driven recommendations for site improvements
• Track essential audience engagement metrics and other valuable marketing metrics
• Manage and nurture your leads
• Monitor your ROI from your SEO campaigns
• And much more!

ContentGeniusFX, its IBM Watson AI-powered feature, can help you create and evaluate SEO content to outrank your competitors. It has helped our clients increase their organic traffic by 10%.

If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you.

Best SEO tool for competitor analysis

↪️ SpyFu

💸 Pricing: Starts at $39 per month

SpyFu’s key features:

• In-depth SERP analysis
• Competitor and keyword analysis

SpyFu is a comprehensive SEO marketing suite that can help you maximize your results. With SpyFu, you can:

• Research high-value keywords and phrases
• Conduct competitor analysis
• Build backlinks to your website
• Receive an in-depth SERP analysis
• Track your current rankings
• And more

If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI. It analyzes your existing content and suggests ways to improve its rankings.

How do you choose the best SEO tools?

To choose the best SEO tool for your company, start off by evaluating your needs. Do you need a tool that helps you monitor rankings or a tool that helps you create SEO content?

Once you know what you need, you can then search for software that helps you accomplish your goals. You’ll also want to consider your budget to find a tool that won’t break the bank.

If you’re just getting started with SEO tools, it’s best to first opt for a tool that’s simple and user-friendly.

Optimize your SEO strategy with WebFX!

The best SEO tools can help you audit your site, measure results, and improve ROI from your SEO campaigns.

If you need help with your SEO strategy, consider teaming up with WebFX. We offer a range of services, including expert guidance on utilizing top-tier SEO tools for keyword research, site audits, and performance tracking.

You can also count on our team to take care of your SEO strategies. They’ll take the time to understand your business, industry, and audience to create an SEO strategy that suits your needs and budget.

Contact us online or call us at 888-601-5359 to learn how our professional SEO services can elevate your strategy and grow your bottom line!