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PPC Pricing: How Much Does PPC Cost in 2025?

Last Updated: May 28, 2025
On average, a typical business spends $0.01 – $1 per click on PPC ads. PPC advertising costs can vary depending on several factors, like your industry, the competitiveness of the keywords you want to target, the platform you advertise on, and more. Learn more about PPC pricing now, or connect with our award-winning team for professional help improving your return on ad spend!
methodology:
  • We asked 350 marketers to share how much their companies spend on PPC advertising. Keep reading to uncover their answers!
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Summary

  • The monthly cost of PPC is: $100 – $100,000 per month
  • The cost of PPC management from an agency or freelancer is: $100 – $5,000 per month
  • PPC costs $0.01 – $1 per click on
  • PPC costs $0.51 – $7 per 1,000 impressions

Pay-per-click (PPC) advertising is an extremely effective digital marketing strategy that can help you drive quick results, including web traffic, leads, and sales.

If you’re asking the question, “how much does PPC cost?”, this page is for you. Keep reading to learn more about PPC advertising costs!

PPC pricing basics

Wondering how much PPC advertising costs at a glance? We asked 350 marketers how much they spend on PPC ads. Check out this summary of their answers:

How much does PPC cost per click?

On average, PPC costs $0.01 – $1 per click according to our data. Like the name suggests, you’ll only pay when someone clicks on your ad.

How much does PPC cost per 1,000 impressions?

PPC costs around $0.51 – $7 per 1,000 impressions. With this pricing method, you’ll only pay for ad once it’s been viewed in the search results 1,000 times and then every 1,000 times after. You won’t pay if anyone clicks on your ad.

How much does PPC cost per month?

PPC costs $100 – $100,000 per month on average in 2025, according to our data (83% of respondents).

How much does PPC management cost?

PPC management from an agency can cost $100 – $5,000 per month from an agency or freelancer. If you need help with your PPC ad campaign, working with an agency or freelancer is a great way to get extra support while you focus on other business tasks.

[Summary] PPC pricing

Graphic showing an overview of PPC costs

It’s important to note that these numbers are only averages. When it comes to pay-per-click costs, your business may spend more or less depending on several factors, like your industry, PPC budget, chosen ad network, and whether you do your PPC in-house or work with an agency.

Source Data

Monthly PPC Management Cost % of Businesses
Less than $100 1.11%
$100 – $500 17.78%
$501 – $1,000 22.22%
$1,001 – $3,000 18.89%
$3,001 – $5,000 18.89%
$5,001 – $8,000 7.78%
$8,001 – $11,000 3.33%
$11,001 – $15,000 4.44%
More than $15,000 5.56%
Monthly PPC Ad Spend % of Businesses
Less than $100 2.22%
$100 – $5,000 41.11%
$5,001 – $10,000 18.89%
$10,001 – $50,000 12.22%
$50,001 – $100,000 11.11%
$100,001 – $250,000 5.56%
$250,001 – $500,000 3.33%
$500,001 – $750,000 2.22%
$750,001 – $1,000,000 0.00%
More than $1,000,000 3.33%

What factors influence the cost of PPC management?

So now that you know the answer to the question, “how much does PPC cost?”, let’s dive into what can affect those costs.

Several things can impact how much you’ll pay when it comes to PPC management pricing:

  • Your industry: Some industries are more competitive than others, leading to higher costs per click.
  • Your ad platform: Each advertising platform, like Google Ads, Microsoft Advertising, and more, has its own associated advertising costs, with some being more expensive than others.
  • Your keyword targeting: Different keywords have different levels of competition and costs per click, heavily influencing the prices you’ll pay.
  • Ad and landing page quality: Advertising platforms like Google use the quality of your landing pages and ads to determine your cost per click.

Expert insights from webfx logo

kayla johansen
Kayla J. WebFX Internet Marketing Specialist

“Some of the most influential pricing factors for PPC boil down to how competitive your industry is and the kinds of keywords you’re targeting. If you’re targeting high-volume, BOFU keywords in a highly competitive industry, you’ll likely have to pay more to win the same amount of clicks as someone in a less competitive industry.

 

Data roundup

PPC service provider

PPC pricing models

There are several different PPC pricing models to choose from, which can all impact how much your overall PPC advertising costs.

Let’s break them down below!

  • Cost per click (CPC): You’ll pay a fixed fee each time someone clicks on your ad.
  • Cost per 1,000 impressions (CPM): You’ll pay a fixed fee when your ad is viewed 1,000 times and every 1,000 views after.
  • Performance-based pricing: When partnering with an agency, you may pay for your PPC services when a specific performance metric is reached from your campaign, like clicks, website traffic, or leads.
  • Percentage of ad spend: When partnering with an agency for PPC services, they may charge a percentage of your ad spend as their fee for working with them instead of a monthly or hourly rate.

Optimize your PPC costs with WebFX

Want to learn more about PPC advertising and how much you should expect to pay for a custom campaign?

WebFX is an award-winning PPC management company, and we know what it takes to create campaigns that drive the best possible results.

Contact us today to speak with a strategist and receive a custom quote. We look forward to helping your business grow with PPC advertising.

 

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An Inside Look at WebFX PPC Pricing

PPC Services

Starting at $650/month

  • WebFX Expertise
    • 500+ PPC and Google Ads specialists for on-demand support 
    • 150+ Google Ads Certified Experts
    • Google Premier Partner
  • Highlights

    🔎 PPC audit
    🖌️ Ad design
    📝 Ad copywriting
    🎨 Ad landing page builds and optimization
    💰 Bid management

  • What Sets WebFX Apart

    Boost your visibility, generate leads, and drive conversions with WebFX’s custom PPC solutions tailored to your unique company’s needs, goals, and industry. 

    • Dedicated account manager and PPC team to plan, execute, and manage your PPC strategy and campaigns
    • Custom-built, in-house technology with tools for using your sales data to target more qualified users, track phone calls from ads, launch and build landing pages, and more
    • Dedicated PPC team of more than 500+ PPC strategists and marketers to consult and support your strategy
    • Strategic bid management and closed-loop ROI tracking
    • Ongoing strategy management and optimization
    • Conversion-boosting and performance-tested ad copy
    • PPC strategies centered around driving revenue and growing your bottom line instead of just traffic and leads

 

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Explore WebFX’s PPC prices

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$650$975 or 15% of spend, whichever is higher$4,500 or 12% of ad spend, whichever is greater
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by RevenueCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$325 $325
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
revenuecloudfx gray Large PNG License
Included with
revenuecloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
revenuecloudfx gray Large PNG License
Included with
revenuecloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included$375/month$375/month$375/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included$940/month$940/month$940/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included$1,500/month$1,500/month$1,500/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$1,125/month$1,125/month$1,125/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$190/month$190/month$190/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$375/month$375/month$375/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$375/month$375/month$375/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,800/month$1,800/month$1,800/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

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PPC pricing FAQs

Get answers to FAQs about PPC costs now:

How much does PPC cost?

Most businesses spend $100 to $100,000 per month on pay-per-click advertising. How much you’ll spend depends on factors like the competitiveness of your industry and the keywords you’re targeting, which in turn affects your cost-per-click (CPC) and cost per 1,000 impressions (CPM).

What is the cost of PPC based on?

The cost of PPC depends on many different factors, like:

  • The company you work with
  • The specific services included in the package you choose
  • The size of your campaigns and ad spend
  • The number of networks on which you advertise
  • The types of ads you use

What percentage of your overall marketing budget should you allocate to PPC advertising?

Businesses typically allocate 11% – 25% of their budget to PPC ads (44% of respondents). You may allocate more or less of your budget to PPC advertising depending on your unique needs, goals, and the return you receive from PPC ads.

 

Source Data

% of Budget Allocated to PPC Advertising % of Businesses
Less than 5% 4.65%
6% – 10% 22.67%
11% – 25% 43.60%
26% – 50% 16.86%
51% – 70% 9.30%
71% – 90% 1.74%
More than 90% 1.16%

How much does Google Ads cost?

Google Ads costs $0.01 – $1 per click (74% of respondents) and $0.51 – $7 per 1,000 impressions (85% of respondents) on average. How much you spend on Google Ads will depend whether you choose to advertise on the Google Search Network or the Google Display Network, along with your industry and PPC budget.

Graphic showing Google Ads costs

How much does it cost to advertise on the Google Search Network?

Advertising on the Google Search Network costs $0.1 – $1 per click (74% of respondents) and $0.51 – $5 per 1,000 impressions (71% of respondents) on average. Like we mentioned before, your costs can vary depending on your industry and ad budget.

Source data

Google Search Network Cost Per Click % of Businesses
Less than $0.10 12.30%
$0.11 – $0.50 36.89%
$0.51 – $0.70 11.48%
$0.71 – $1.00 13.11%
$1.01 – $2.00 6.56%
$2.01 – $3.00 6.56%
$3.01 – $5.00 6.56%
$5.01 – $7.00 1.64%
$7.01 – $10.00 0.00%
More than $10.00 4.92%
Google Search Network CPM % of Businesses
Less than $0.50 3.85%
$0.51 – $1.00 17.31%
$1.01 – $2.00 23.08%
$2.01 – $3.00 15.38%
$3.01 – $5.00 15.38%
$5.01 – $7.00 13.46%
$7.01 – $10.00 7.69%
More than $10.00 3.85%

How much does it cost to advertise on the Google Display Network?

Advertising on the Google Display Network costs $0.01 – $0.70 per click (52% of respondents) and $1.01 – $7 per 1,000 impressions (66% of respondents).

Source data

Google Display Network CPC % of Businesses
Less than $0.10 13.04%
$0.11 – $0.50 27.54%
$0.51 – $0.70 11.59%
$0.71 – $1.00 5.80%
$1.01 – $2.00 7.25%
$2.01 – $3.00 11.59%
$3.01 – $5.00 8.70%
$5.01 – $7.00 4.35%
$7.01 – $10.00 2.90%
More than $10.00 7.25%
Google Display Network CPM % of Businesses
Less than $0.50 9.38%
$0.51 – $1.00 9.38%
$1.01 – $2.00 15.63%
$2.01 – $3.00 9.38%
$3.01 – $5.00 21.88%
$5.01 – $7.00 18.75%
$7.01 – $10.00 15.63%
More than $10.00 0.00%

How much does Microsoft Advertising cost?

Microsoft Advertising costs $0.01 – $1 per click (61% of respondents) and $2.01 – $7 per 1,000 impressions (47% of respondents) on average.

Graphic showing how much businesses spend on Microsoft Ads

How much do retargeting ads cost?

Retargeting ads cost $0.01 – $0.70 per click (57% of respondents) and $2.01 – $7 per 1,000 impressions (44% of respondents).

Graphic showing how much businesses spend on retargeting ads

How much do Meta ads cost?

On average, Meta ads cost $0.26 – $0.30 per click and $1.01 – $3.00 per 1,000 impressions. Meta ads are a great way to promote your products or services on social media platforms like Facebook and Instagram.

How much should I pay for PPC?

How much you pay for PPC depends on several factors, including:

  • Your company size
  • Your industry
  • Your PPC strategy
  • Your PPC budget
  • Your PPC goals

Just because the average business invests a certain amount into PPC each month doesn’t mean your company should. Depending on your marketing strategy, for example, you might have plenty of traffic (and sales) coming from other channels, like search.

Evaluate your company’s budget, goals, and industry to determine what spend makes the most sense.

Is PPC worth the cost?

Yes, PPC is worth the cost. In fact, 95% of businesses are satisfied with the ROI they receive from their PPC ad campaign. With an effective strategy, you can successfully reach your target audience to increase your online visibility and drive more traffic to your website.

 

How much does PPC management cost from an agency?

PPC management from an agency costs $100 – $5,000 per month on average (77% of respondents). How much you spend can depend on the particular agency you choose, your ad spend budget, and your industry. For example, more competitive industries may need to spend more on their PPC ad bids.

 

Source Data

PPC Agency Management Cost % of Businesses
Less than $100 0.00%
$100 – $500 14.86%
$501 – $1,000 20.27%
$1,001 – $3,000 20.27%
$3,001 – $5,000 21.62%
$5,001 – $8,000 8.11%
$8,001 – $11,000 4.05%
$11,001 – $15,000 4.05%
More than $15,000 6.76%

How much does PPC management cost from a freelancer?

PPC management from a freelancer costs $100 – $3,000 per month on average (75% of respondents). It’s important to note that costs can vary depending on the freelancer you choose. While working with a freelancer does have its perks, working with an agency usually gives you access to a larger team of specialists and more support for your strategy.

 

Source Data

PPC Management Pricing From a Freelancer % of Businesses
Less than $100 6.25%
$100 – $500 31.25%
$501 – $1,000 31.25%
$1,001 – $3,000 12.50%
$3,001 – $5,000 6.25%
$5,001 – $8,000 6.25%
$8,001 – $11,000 0.00%
$11,001 – $15,000 6.25%
More than $15,000 0.00%

What is PPC?

PPC is a digital advertising strategy that allows you to launch ads on search engines, like Google or Bing. These ads appear at the top of the search results and are one of the first things users see when they search for something. As a result, PPC advertisements are highly effective in helping companies improve their brand awareness, website traffic, and sales.

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