How Ryan Amato Painting Booked More Jobs With WebFX

Meet the business

Ryan Amato Painting offers interior and exterior painting services, as well as epoxy floor work, for companies and homeowners who want to revamp their structure’s appearance. They serve homeowners and businesses with professional painting in Eastern Pennsylvania and New Jersey.

The challenge

Even though Ryan Amato Painting had the experience and the know-how, they were still not showing up for customers in search results.

They needed to improve their SEO and local search presence to help them reach a larger audience and get more jobs on the books. That’s when they turned to WebFX.

Strategic solutions to drive revenue

Reaching local customers starts with appearing in the SERPs to build trust as a local business. That’s why WebFX created a custom SEO strategy — to target organic traffic that pushed more customers to Ryan Amato Painting’s website.

Here’s what that strategy included:

• Performing in-depth local keyword research to target the ideal terms in home service content
• Making on-page optimizations to increase rankings in high-value search results
• Expanding Ryan Amato Painting’s website structure with custom-written content for their blog
• Completing competitor analyses to highlight gaps in keyword usage and highlight trust signals to potential customers

However, Ryan Amato Painting wanted to target even more users and stand out in the SERPs. To answer that challenge, WebFX created a custom PPC strategy to drive leads straight to their site. Here’s what the WebFX team did:

• Building custom-made landing pages to push users through the sales funnel with every click
• Optimizing their advertising budget for high-volume, low-cost keywords that drive conversions
• Creating competitive ad copy that highlights their unique selling propositions