How Much Does Lead Generation Cost in 2025?

Key Takeaways

• Lead generation costs $100 – $2,500 per month on average (50% of businesses)
• Lead generation costs $100 – $5,000 per month from an agency on average (59% of businesses)
• Small businesses spend $100 – $1,000 per month on lead generation on average (78% of businesses)
• Medium-sized businesses spend $1,001 – $5,000 per month on lead generation on average (50% of businesses)
• Enterprise businesses spend $5,001 – $100,000 per month on lead generation on average (50% of businesses)
• 96% of businesses are satisfied with the return on investment (ROI) they receive from lead generation strategies

Lead generation pricing basics

How much does lead generation cost in 2025? We asked over 250 businesses to find out how much they spend on lead generation strategies! Discover what they shared below!

How much does lead generation cost per month?

On average, lead generation costs $100 – $2,500 per month (50% of businesses).

Lead generation monthly costs can vary widely depending on lots of factors, like whether you choose to implement and manage your strategies in-house or partner with an agency to take those efforts off your plate.

How much does lead generation cost from an agency?

Thinking about partnering with an agency for your lead generation efforts? On average, lead generation from an agency can cost anywhere from $100 to $5,000 per month (59% of businesses).

Partnering with an agency can be a very cost-effective option for businesses. Doing lead generation in-house requires hiring a team of experts to implement and manage multiple lead generation strategies.

Not only does this take time, but it also requires you to pay for multiple yearly salaries of $55,000+ and other benefits like healthcare, along with third-party software and tools to enable your team to track and optimize your strategies.

An agency like WebFX gives you access to a team of over 500 subject-matter experts in multiple lead generation strategies, from search engine optimization (SEO) to pay-per-click (PPC) advertising to web design strategies, from search engine optimization (SEO) to pay-per-click (PPC) advertising to web design, and much more! And you’ll get all of this for a much lower monthly investment compared to the cost of hiring an in-house team.

Lead generation costs by business size

The size of your business can impact how much you’ll pay for lead generation. Smaller businesses tend to have smaller websites and less competition, while large enterprise companies have bigger websites and tougher competition which requires a different approach.

Get a breakdown of lead generation costs by company size below!

Small business lead generation costs

Small businesses typically spend $100 – $1,000 per month on lead generation (78% of businesses).

Small businesses may invest in fewer lead generation tactics due to smaller budgets. In addition, smaller businesses tend to have smaller websites, which means their team or agency won’t need to spend as much time optimizing their website for leads or implementing new lead generation tactics.

Medium-sized business lead generation costs

On average, medium-sized businesses spend anywhere from $1,001 – $5,000 per month on lead generation in 2025 (50% of businesses).

Medium-sized businesses tend to have bigger marketing budgets, allowing them to invest in multiple lead generation channels to boost visibility and leads for their business. They usually also have larger websites compared to smaller websites, requiring a larger time investment in lead generation tactics across their site.

Enterprise lead generation costs

Enterprise companies spend anywhere from $5,001 – $100,000 per month on lead generation strategies (50% of businesses).

Enterprise companies are in competition with large brands and need to be aggressive in their lead generation strategies in order to stay ahead of the competition. Due to their size, enterprise businesses will usually have a very large website, requiring a bigger time investment from their agency or in-house team to manage their strategies and implement new ones.

Lead generation cost factors

There are several factors that can influence lead generation pricing, including:

• The size of your business
• Your industry
• Whether you decide to manage your strategies in-house
• Your chosen agency
• The tactics you want to implement
• Whether you require web design
• And more

Average cost per lead by industry

Your industry can have a big impact on how much you pay for your lead generation efforts, including your cost per lead.

Let’s take a look at the average cost per lead for different industries below:

Is lead generation worth the cost?

Lead generation does require an investment, but is it worth that investment? Yes! In fact, 96% of businesses say they are happy with the ROI they receive from their lead generation efforts.

With an effective lead generation strategy, you can successfully boost your company’s online visibility on multiple channels, like search engines, social media platforms, and much more. Plus, you’ll also be able to optimize multiple areas of your website to improve user engagement so you can turn more of your website visitors into high-quality leads for your business.