Web Design for Software Companies: What You Need to Know

What’s involved in software company web design?

You may never see the same website design twice—and considering that you want to stand out, that’s a good thing. However, there are a few basic elements that every site should have. No matter how new and different your site, it should still follow the rules of good web design. Here’s what you need:

Clear layout

If a page is too cluttered, the eye doesn’t know where to go. To combat a lack of focus, your design for each page should center on one important element. It could be an introductory paragraph, a colorful photo or graphic, a call to action, or whatever else is most important.

It won’t be the only element, of course—each page will also have a header, footer and menus—but a clear focal point allows visitors to easily understand what you want them to do. As for other text and photos, make sure they follow a logical flow.

Easy navigation

When a visitor lands on your site, they often already have an idea of what they’re looking for. But how easy does your site make it for them to find it?

If your visitors can’t find what they need in one or two clicks, they’ll likely get frustrated and leave. As a result, you can lose them as a potential customer—just because your site was difficult to navigate. When designing your site, think about what your visitors most commonly need, and make it as easy to access as possible. And if you have a lot of pages, maybe even consider an on-site search function.

Prominent calls to action

While you want visitors to be able to find the information they need, you also ultimately want them to convert—whether that means downloading a free trial, filling out a form, or making a purchase. This is called a CTA, or call to action.

These design elements should combine an actionable statement (ex, “Download Now!”) with graphics and colors you can’t miss. For instance, if you want more prospect to download or order your latest title, the page should include a “Click Here to Download” button where they can clearly see it.

Unique typography

There are some companies who have distinguished themselves with type alone. The right font can become a key element in your brand strategy, but it can also set your site design apart from other developers. Stick with standard fonts in your text—Arial or some other sans serif font—but be creative with fonts for titles, headers, and even your business name.

How WebFX can help

You know what happens when a software program isn’t designed properly. It doesn’t work well, and users don’t like the experience. A poorly designed website can have the same effect.

If you’d like to discuss how you can design or redesign a visually appealing, high-converting site for your software company, don’t hesitate to contact us! We have a talented team of designers who have years of experience creating results-driven sites and are equipped with state-of-the-art web design software tools, and they’re more than happy to do the same for your business.