Top 3 Lead Generation Methods for Swimming Pool Companies

If you’re looking for ways to effectively generate leads for your swimming pool business, you’re not alone. In fact, 41% of marketers say that generating more leads is one of the most prominent challenges they face.

In this article, we’ll go through three lead generation methods for swimming pool companies and how a digital marketing agency like WebFX can craft a custom lead generation strategy for your swimming club:

1. SEO
2. PPC
3. Content marketing

Do you need digital marketing experts to help with your lead generation strategy? Contact us online or call us at 888-601-5359 to speak with a strategist about increasing your leads and growing your bottom line.

Let’s dive in!

Lead generation for pool companies

When strategizing your lead generation campaigns, it’s important to note that not all your website visitors are ready to be a customer. In fact, 96% of website visitors aren’t ready to buy.

That said, you must include lead generation methods that nurture your relationships with your site visitors and prospects. Here are the best lead generation strategiesfor swimming pool companies:

1. Search engine optimization (SEO)

Search engine optimization (SEO) is one of the best methods for a swimming pool company’s lead generation efforts.

Implementing SEO boosts your website’s ranking in organic search results. As a result, more people searching for a swimming pool company will find you and learn more about your business.

There are two main parts you’ll want to focus on with SEO: keyword optimization and link building. Let’s go through them:

Keyword optimization

Keywords trigger your website to appear in search results. You want to optimize your site content according to the keywords that your target audience uses when looking for your swimming pool company.

Your website must contain these keywords and also address the search intent of your prospects. To find out the keywords that your prospects are using, conduct keyword research.

If you’re trying to rank for a certain keyword, you want to use that keyword on your pages. When search engines crawl through your site, they look for keywords to understand the context of your page.

Your visitors need keywords, too. It helps them understand your page and see if your page answers their questions.

By integrating keywords, skimming through your page becomes easy, and your audience can immediately determine if they’ve found what they’re looking for.

You can place keywords in the following:

• Body text
• Header
• Title
• Meta description

Pro tip

Use keywords where they fit naturally.

Do not overuse your keywords in your text. Doing so is a practice called keyword stuffing, which negatively impacts your ranking.

Link building

A crucial part of SEO, link building is the process of getting other websites to link to your pages. The link to your site is called a backlink.

Backlinks are important for a swimming pool company’s website because they establish authority and trust. If a credible site links to your website, more people will find your content.

In addition, backlinks send a positive signal to search engines like Google that your information is helpful and trustworthy. Search engines will then boost your site’s ranking to help more people find your useful content.

Pro tip

Create high-quality and helpful content to earn backlinks from relevant and reputable websites.

Other websites will link to your helpful content when they quote you. You can also invite other organizations and businesses to look at your content and see if they’d be interested in linking to it. This is a great opportunity to build relationships, too!

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2. Pay-per-click (PPC) advertising

PPC advertising is a great way to obtain more qualified leads for your swimming pool business. The ads appear at the top of search results for keywords you bid on.

This lead generation method operates on keywords, just like SEO. These keywords trigger your ad to appear in the search results, so you want to make sure you are choosing the best keywords for your campaign. This will help you get more qualified leads.

Once you have your keywords selected, you will bid for your placement. This is known as your maximum bid. Your maximum bid is the amount you are willing to spend each time someone clicks on your advertisement.

This amount is flexible, and you can change it any time. Your maximum bid and quality score will determine your placement.

PPC is a great option for your swimming pool company because you can reach more qualified leads that will convert. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors.

One of the best features of PPC is that you only pay when people click on your ad. You don’t pay for impressions. As a result, you only pay for visitors that are most likely to convert into leads for your swimming pool company.

3. Content marketing

Content marketing is a great way to generate new leads for your swimming pool company. When people search online for information about swimming pools, you want your content to appear at the top of the search results.

You can create different types of content, including:

• Blog posts
• Videos
• Infographics
• How-to
• Informational posts

Your content must provide high-quality, useful information for your target audience. You can publish pieces about how to properly clean your pool, which chemicals work best, or winter pool maintenance.

Many people don’t know much about swimming pools before they have one installed, so they are constantly seeking out information. Content marketing helps you reach these leads you may not have reached otherwise.

When they find your helpful information, they are more inclined to pick your business because they trust that you are knowledgeable about pools. After they view your content, they may check out your service pages on your website or fill out your contact form.

Creating helpful content is a great way to educate your target audience and draw in new leads for your swimming pool business.

Are lead generation agencies for swimming pool companies worth it?

Now that you know the different methods you can employ to generate leads for your swimming pool business, you might be wondering if you can do them yourself or if you should hire an agency to do it for you.

While you can generate leads in-house, you may need to hire full-time employees who will do the work for you. You’ll also invest in various tools and apps to manage your campaigns.

Investing in lead generation services from a reputable agency is a great option because you have a team of experts strategizing and analyzing your campaigns for you. Lead generation agencies like WebFX also have an arsenal of tools to manage, analyze, and optimize your campaigns.

In fact, we at WebFX have RevenueCloudFX, a proprietary tool that measures and enhances your marketing campaigns. Powered by IBM Watson artificial intelligence (AI), RevenueCloudFX has helped our clients achieve an average of 12% increase in local leads.

Attract a pool full of leads with WebFX

Lead generation is important to your swimming pool company because it helps you earn more conversions for your business. If you need help with lead generation, consider partnering with WebFX.

We’ve generated over 24 million leads and over $10 billion in revenue for our clients. Our team of experts is pumped to grow your swimming pool company’s bottom line, too.

We’ll start by taking the time to understand your swimming pool company, industry, and goals, so we can create a lead generation strategy that suits your budget and works for your audience.

Let’s dive into a conversation. Call us at 888-601-5359 or contact us online to speak with a strategist about our lead generation services!

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