6 Lead Generation Tips for Escape Rooms

Getting more customers is the goal of every business, but there are many different ways you can go about achieving that goal. In each instance, you need leads. 

A lead is anyone who could be a future client, including anyone who sees and interacts with your advertising. For escape rooms, getting leads can happen in a number of ways, including:

• Someone driving by notices your sign at your physical location
• Someone recommends you to another person or group
• You post advertisements in print media like newspapers and magazines
• Someone sees your social media posts
• Your website comes up in someone’s search results

If you own an escape room and want to increase business to your location, there are a few ways you can generate leads. Continue reading to learn more!

Why do people attend escape rooms?

We often get bogged down in the tasks and errands of daily life, dedicating a few hours to a favorite television show or book at the end of each day. However, people usually seek out more excitement when they do take time to go out and do something fun with friends and family. 

Escape rooms are an enormously popular activity many people turn to when they want to add a little excitement to their daily lives.

An escape room lets people put themselves into unique scenarios and solve puzzles. Friends, families, coworkers, and many other groups of people play the game because they’re excited to challenge themselves to solve the puzzle and “escape” in time.

Many of your customers likely visit as a fun weekend activity or for a special occasion, such as a birthday party or a team-building activity for coworkers.

6 ways to build leads for an escape room

There are a few practices you can engage to generate more leads for your escape room, ranging from word-of-mouth advertising to digital methods.

1. Word-of-mouth

One of the oldest advertising techniques, word-of-mouth advertising is still hugely effective. When people share their positive experiences with their friends and family, they act as a pseudo-marketer for your company. In fact, the vast majority of people will trust the recommendation of friends and family more than a company’s messaging.  

You can encourage word-of-mouth advertising by offering incentives for clients who give out recommendations. For example, you might award a discount to the recommender and the people they encourage to come visit.

2. Reviews

In addition to word-of-mouth, reviews and testimonials can also have a positive impact on increasing leads and conversions. Sites like Yelp can act as a huge boost for local businesses, and Google Reviews are often instrumental in a person’s choice to patronize a business. 

Encourage reviews by asking people who’ve finished your escape room to share their thoughts online. Another option is to set up a board in your lobby where customers can write down and post their experiences so others can read them while they wait.

3. Print media

Since escape rooms have a physical location, local advertising methods are especially important. You might invest in an ad with the local newspaper or magazine, post flyers in high-traffic locations, or send direct mail advertisements. All these methods are effective print advertising methods and can help you build leads.

Since your escape room business has a physical location, maybe even several, connecting with the community is important. Your advertisements in local print media should draw on readers’ connection to the community to spark their interest. 

4. SEO and PPC

Digital marketing is perhaps the most important way you can grow leads for your escape room business. Two methods of digital marketing include search engine optimization (SEO) and pay-per-click (PPC) advertising:

• SEO: Local SEO can help people in the community find your business by ensuring it shows up on the search engine results pages (SERPs). Using popular search terms, called keywords, can help increase your website’s rankings so you appear closer to the top of the SERPs.
• PPC: PPC is another digital marketing method that’s sure to help generate leads. These paid advertisements will help you reach people already looking for your services to give you a leg up on your competitors. 

5. Content marketing

Content marketing involves creating and optimizing custom content for your website. There are many reasons content marketing is effective at generation leads, including that it:

• Establishes your company as an industry authority.
• Builds your brand identity.
• Helps broaden your reach.
• Improves your marketing return on investment (ROI).
• Inspires more conversions.

Topics escape room companies might explore in content marketing include:

• The history of escape rooms.
• How to plan parties with an escape room.
• The inspiration for any themed rooms they have.
• Historical information about their area.

6. Social media marketing

Seventy-four percent of companies allocate over one-third of their advertising budget to social media marketing. Today, it’s standard practice for businesses to have social media accounts like Facebook, TikTok, and Instagram. These sites make it easy to interact with potential and current customers and boost engagement with your brand. 

There are many different ways escape rooms can grow leads from social media:

• Paid advertising: Even small businesses with low follower counts can benefit from paid advertising on social media. Sponsored posts can ensure your business appears to users who are primed to convert.
• Hashtags: Add hashtags to your social media posts to increase your reach. Users who click on or follow a hashtag will be more likely to see your content.
• Location tags: You can also target specific locations to ensure people in your area see your posts

Increase leads for your escape room business with WebFX

If you’re looking to generate more leads for your escape room business, trust the professional marketers at WebFX to build a custom marketing strategy for your company. We can optimize your website design, enhance your search engine rankings, improve your social media presence, along with many other services that are sure to generate leads, boost conversions, and increase your revenue.

We’ve proven our worth, driving over 24 million leads for our clients. Contact us for a proposal and start getting more leads, fast!

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