4 Reasons to Invest in PPC for Lumber Companies

PPC for lumber companies is one of the best strategies for helping you reach qualified leads on a budget. Keep reading to learn the benefits of this strategy and find out the best PPC platforms you can use!

And if you need help optimizing your ad campaigns to maximize results, WebFX can help. We’ve launched over 650 ad campaigns for our clients and know what it takes to create revenue-driving advertisements. Contact us today to learn more about how we can help you reach your revenue goals!

Discover More: Lead Generation Strategies for Lumber Companies

4 benefits of PPC for lumber companies

Your lumber business might produce the best quality products, but do people know that? Reaching the people who invest in your materials is essential. PPC advertising helps you accomplish that goal.

Here are four benefits of investing in PPC for lumber companies:

1. Fulfill business goals

Investing in PPC marketing can assist your company in reaching its business and marketing goals. Your company might aim to boost your visibility to more customers or increase your sales. With PPC, you can develop strategies that help you achieve your business goals by driving more qualified traffic that turns into customers for your lumber company.

2. Measurable and trackable campaigns

Nothing is more frustrating than running a billboard ad and having no idea whether it’s working. It makes you feel like you’re wasting your budget because you don’t truly know if your billboards are what drive people to your lumber company.

You don’t have to feel that way with PPC for lumber companies.

PPC advertising makes it easy to measure and track the performance of your strategies. You can track your ad performance within the ad platforms you use and keep tabs on which ads work.

Clear data from tools like Google Analytics provides high-level details, including impressions, conversions, and clicks. From the data, you can gain a snapshot of your campaign performance, such as the web traffic you have generated and the results you have driven for your budget. 

3.  Reach the right audience

PPC for lumberyards is an effective strategy for reaching the right audience. You can target people based on keywords they search, demographics, or location. Whether someone’s searching for hardwoods or softwoods or something in between, they can find your lumber company in the results.

4. Budget-friendly

When you think of advertising or marketing, the first thing you might think about is the campaign budget. Luckily, with PPC for lumber companies, you have flexibility with your budget. While the amount you invest impacts your ad performance, you don’t need a specific budget to run PPC ads.

That means you can determine how much your lumber company wants to spend on your ads and stick to that amount.

Additionally, PPC also offers opportunities to adjust your bid amount. Adjusting your bid amount allows you to get more from your budget and increase your return on investment (ROI)!

PPC for lumber companies: 3 platforms you can use

Not all PPC platforms are the same— some will deliver better results than others. What are some of the platforms that generate the best results? 

1. Google Ads

Google is where most searchers go when looking for information or needing guidance when purchasing. Think about how Google has become a verb that describes searching. Do you want to know which lumber companies are near you? Google that! 

People make a lot of search queries throughout the day, and you want to profit from that. Since many companies advertise on Google, including lumber companies, you’ll want to focus your strategy on long-tail keywords that have high intent and drive qualified leads.

2. Bing Ads 

If you want to do PPC for lumber suppliers, consider running ads on Bing Ads. Microsoft’s search engine is a popular option for people to find local companies in their area, including lumber companies. 

Bing Ads operates similarly to Google Ads — you target keywords your audience is likely to search to help you connect with people interested in what you offer. It’s a great option for expanding your reach across search engines. 

3. LinkedIn Ads

Looking to promote your commercial lumber supply services? LinkedIn is a great place to do it.

If your content is geared towards business-to-business (B2B), no other platform can provide the same value as LinkedIn. Professionals spend significant time on the platform, and you can streamline the people you target based on criteria.

LinkedIn ads allows you to target corporate contractors, home-building companies, and more. You can target people based on their profile information, like company name or position in the company, to help you reach more decision-makers with your lumber products.

Build a better marketing strategy with PPC for lumber companies from WebFX

There are no shortcuts to scaling your business. Luckily, PPC for lumber yards offers opportunities for you to drive qualified traffic and leads to boost revenue for your company. 

If you’re ready to build a strong revenue stream, WebFX is ready to help you do it.

We’ve already helped companies like yours drive $10 billion in revenue and obtain over 24 million leads. If you’re ready to experience more traffic, leads, and revenue, we can help you do it.

Contact us online or call us today at 888-601-5359 to see how WebFX can help your lumber company drive more revenue!

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