Lead Generation Techniques for Lumber Companies’ Digital Marketing Strategies

Increasing your qualified leads is essential for running a successful lumber business. The first step is to determine which metrics indicate that you’re reaching your goals in order to maintain the strategies that work. Once you develop these metrics, you can use the right techniques consistently to significantly increase your visibility and sales.

Continue reading to discover the most effective strategies for generating leads for your lumber company. For more insider information about digital marketing and insight into helpful techniques, subscribe to Revenue Weekly. You can also call us at 888-601-5359 today to see how we can help you boost your company’s visibility and impressions.

How lead generation sources help

In the business-to-business (B2B) landscape, using lead generation effectively is crucial to sustaining long-term relationships with other businesses. A B2B client differs from an individual in a business-to-consumer (B2C) setting because they make sales decisions for a team on a tightly controlled budget.

Lead generation strategies allow your lumber company to control how prospective buyers travel through the sales funnel before making a purchase.

This method helps you gain a tangible method for tracking your engagement metrics, which you can use to determine which strategies you should keep in your lead generation efforts. Knowing where a visitor is on their buying journey will help you know how to move them along until they purchase your products or services. 

Which lead generation sources to use

The first step to take before deciding which sources to include in your strategy is to consider what your goal is. Ask yourself why you want to generate more leads and who you want to target with the process you’re going to implement. Setting a goal will give you a framework for tracking your progress and forecasting milestones.

Effective lead generation sources include:

1. Content marketing

Content marketing is a process that involves promoting industry-related content your company creates online. The purpose of this technique is to establish yourself as a reliable and expert source who can provide effective services. It also allows other people to use your content in their own pieces or share it with others.

Examples of content used in content marketing include blog posts, case studies, and whitepapers. The aim is to have educational or valuable content that presents your business as an authority on topics related to your industry. Content marketing also benefits your search engine rankings, domain authority, and conversion rates. 

2. Link building

This technique is similar to content marketing, but it requires the participation of those consuming your content. Building links means having various other pages using information acquired from your content and linking to your website as the source.

You can also build your own links through internal linking methods by linking to your content when answering queries on discussion forums and guest blogging on industry directories. The volume of quality links redirecting back to your business will boost your authority, improve your search engine rankings, and increase your discoverability online.

3. Search engine optimization

Gain organic traffic on your website through search engine optimization (SEO) techniques that allow search engines to crawl through the content and rank it accordingly. By tailoring your pages to include relevant keywords, you ensure your website is ranked as one of the answers to specific search queries.

SEO for lumber companies accounts for more than keyword research. You can improve your rankings by adding external links, using technical SEO techniques like developing a sitemap for crawlers, and optimizing your multimedia files. 

4. Mobile optimization

Another way to increase lead generation is to ensure your lumber company website design is mobile-friendly. Prospective clients conduct research throughout the day on different devices. Integrating mobile optimization makes this process easier for them and gives your business a competitive edge by increasing its information accessibility.

5. Reviews

In a B2B landscape, the person in charge of the purchase will do much more research than the average consumer. You can help them by including reviews from past and recurring clients that explain why they enjoyed purchasing from you. This is a concept called social proof that uses the psychology behind humans trusting other people’s experiences.

6. Email marketing

A great outreach effort for B2B lead generation is email marketing. The medium of email is direct and allows your business to promote important updates like sales or discounts. Email marketing also has the added benefit of personalization, which makes prospective clients feel like they’re connecting with your business.

Use email as a way to highlight your unique selling points and keep your outreach content relevant and consistent. Ensure that you center the information your clients are looking for because that is what will drive them to take the action you want them to.

7. Pay-per-click advertising

Pay-per-click (PPC) advertising refers to ads that you pay for to appear on search engines, social media, and other websites. You can benefit from PPC advertising because you are only charged when your audience clicks on your ad, making this a more cost-effective option.

Keep Reading: How to Do PPC for Lumber Companies

8. Wholesale pricing

B2B clients want to get the best deal for the lumber products they buy. You can meet their needs by offering them a chance to complete bulk orders at wholesale pricing based on factors you decide. A tiered pricing system will incentivize clients to buy more of your product for what they feel is a fair price.

Incorporate lead generation into your digital marketing strategy today

You can boost your lumber company’s online visibility metrics, conversion rates, and sales with an effective lead generation strategy. Try out these various methods and decide which ones to incorporate based on how they align with your goals. 

Another option for achieving effective lead generation is to partner with the digital content experts at WebFX. We have provided effective and data-driven lead generation strategies to businesses for over 29 years. Thanks to our skill, we have generated over $10 billion in revenue for our clients.

If you want to work closely with lead generation experts who understand the online landscape, contact us online at WebFX or call us at 888-601-5359!

We Drive Results for Lumber Companies

• 145+ experts in heavy equipment
• You get a team dedicated to your success

Get a Proposal