Drive Revenue With Professional SEO for Fire Protection Companies

First and foremost, amongst Google’s ranking factors, is keyword integration. When you include specific keywords — that is, search terms — in your content, it tells Google which searches your content should rank.

To find the keywords that will bring you the most success, you have to spend time researching the best keywords to target in your content. That’s why when you partner with WebFX, you’ll receive help researching and integrating your keywords.

We’ll start by finding the keywords that will attract the most relevant audience and bring in the most traffic. Then we’ll set to work integrating those keywords across your website, so your pages can rank for those searches.

Optimizing your site for fire protection company SEO won’t do much good if you don’t have any content for Google to rank. Your website should include written content to insert your keywords and provide users with a reason to visit your site.

Fortunately, WebFX can help you create that content. From service pages to blog posts, our team of professional copywriters can craft text that will draw users in and satisfy Google’s algorithms in the process.

When we write content for your site, we’ll ensure that every bit of it satisfies user search intent — that is, the reason users search for your target keywords. When users click on a search result, they expect to find an answer to their query, and we’ll make sure your content provides that.

When Google ranks your content, it doesn’t just look at how relevant that content is. It’s also looking at how reputable it is. To rank highly, your business must be authoritative, so you’ll need to earn backlinks.

Backlinks are links to your content from third-party fire protection websites. When a reputable site in your industry links to your content, that tells Google that you must be reputable as well, and it ranks you higher as a result. For that reason, WebFX will help you earn backlinks.

To start with, we’ll find a few authoritative fire protection websites and scan them for any broken links. When we find some, we’ll help you contact the site and recommend that they replace the broken links with new ones to your content, as that will benefit both of you!

When users visit a website, they expect it to load quickly. 83% of users expect pages to load in three seconds or less — and if a page takes longer than that, most people will hit the “back” button and choose a different search result. When Google sees that, it will rank the page lower.

That’s why WebFX’s fire protection SEO services include helping you optimize your page load speeds. To make your pages load faster, we’ll perform tasks such as:

1. Caching web pages
2. Minifying code
3. Limiting redirects
4. Compressing images

When we’re through, your site will load much more quickly and smoothly, making both users and Google happy and improving its rankings.

Did you know that over 50% of all Internet traffic comes from mobile devices?

That means over half the people that visit your website see its mobile format. So, if your website isn’t mobile-friendly, over half your visitors will have a bad experience on your site.

When users have a bad experience on your website, Google takes note and ranks you lower. Furthermore, Google ranks sites based on their mobile formats (it’s called a mobile-first index), so without a mobile-friendly site, you won’t rank at all!

That’s why WebFX will take the time to implement responsive design in your fire protection company SEO. Responsive design is simply a structure where your website is optimized for both desktop and mobile devices, ensuring that everyone who visits your site has a positive experience.

SEO for fire protection services relies on Google to crawl your site and evaluate the content it finds there. But Google’s algorithms focus primarily on reading text. If you have an image on your site, Google won’t be able to read it, so that it won’t contribute positively to your SEO.

That can change when you properly optimize your images, though, which is precisely what WebFX will help you do. We’ll help you add alt tags — short, descriptive text blurbs — to all your images so Google can read them and factor them into your ranking.

We’ll also be sure to compress your images, so they won’t hinder your page load speeds.