How to Leverage Digital Marketing for Solar Companies to Grow Revenue

With solar digital marketing, you’ll help improve your company’s visibility across the web, earn more jobs, and increase your company’s revenue. But where do you start with digital marketing for solar companies?

On this page, we’ll cover the top digital marketing strategies you can use to promote your solar company. Plus, we’ll give you tips for launching a successful digital marketing strategy.

Don’t forget: If you don’t know where to start with digital marketing or how to launch your strategy, WebFX has a team of 500 digital marketing experts ready to help you launch your digital marketing plan. Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

4 recommended strategies for solar digital marketing

When you look into digital marketing for solar companies, you’ll see dozens of strategies available for promoting your business. It’s overwhelming to figure out which ones are best, which is why we created this list of the top four marketing strategies for solar companies.

Let’s dive into them!

1. Use SEO to build your presence in search results

Search engine optimization (SEO) is the process of making changes to your website to help it rank better in search results. With 93% of all online experiences beginning with a search engine, it’s a fundamental strategy to include in your solar digital marketing plan because it’s likely where your audience will start looking for a solar company.

A key component to SEO is optimizing for relevant keywords. Keywords are what people search on search engines to find the information they need. You want to target relevant keywords people search, so you can drive them to your page.

Focus mainly on long-tail keywords, which contain three or more words, like “solar panel installation” or “solar energy vs. electricity.” Since these keywords are more specific, you drive traffic you know is interested in what you offer.

In addition to keyword research, you can improve your SEO by:

• Earning backlinks from other authority websites to build your company’s credibility and trust
• Making sure your website is mobile-friendly, so it can be indexed and rank in search results (Google won’t index websites that aren’t mobile-friendly)
• Creating helpful, informative, industry content on topics of interest to your audience
• Optimizing your title tags and meta descriptions (what appears in search results) to entice people to want to click on your listing over the competition

💡Pro Tip: Get ahead of the competition by optimizing for AI search

The way people search is evolving, with more people leveraging generative AI platforms to find answers. It’s only going to become more integral as these answer engines develop and get better. If you want to get ahead of your comeptition, start optimizing for AI search now. Start building your brand, targeting conversational keywords, and creating content that provides direct answers, so you can appear in generative AI search results.

2. Build your local presence online

Another key strategy to successful digital marketing for solar companies is building your local presence online. As a solar company, you mainly service people in your local area. So, when someone in your service area starts searching for a solar company, you want to make it easy for them to find you first.

One of the most important parts of building your local presence is claiming your Google Business Profile. These profiles appear in search results when someone searches for a solar company in their area.

Once you claim your profile, you can start optimizing it. Make sure to include contact information, hours of operation, and a short description of your business and the areas you service. Having a complete profile will make you more likely to appear in the local 3-pack and drive local leads for your business.

In addition to claiming your Google Business Profile, these tactics can help you build your local presence:

• Targeting location-based keywords in your content and pages (Ex. “Philadelphia solar energy company”)
• Making sure your local citations are updated in directories across the web (Yelp, Bing, Merchant Circle, etc.)
• Leveraging Google Local Services Ads (LSAs) to rank at the top of local searches for solar companies

3. Run PPC ads to put your brand front and center

If your solar company is fighting to grab the attention of leads, leverage pay-per-click (PPC) advertisements to put your brand at the top of search results. These paid advertisements are an effective way to stay competitive in search results and drive qualified leads to your solar business.

Similar to SEO, you’ll focus on targeting long-tail keywords for your ads. Long-tail keywords have less competition, so you won’t pay as much each time someone clicks on your ad as you would for shorter keywords (PPC ads for solar companies can operate on a cost-per-click model). Additionally, long-tail keyword drive more qualified traffic, so you’ll get more qualified leads from those clicks.

In addition to keyword targeting, here are some other things you’ll want to do with your ads:

• Create informative ad copy that provides helpful information and details about your solar energy company or services
• Use ad extensions to provide additional helpful information to your audience, like a phone number to contact you, or links to important pages
• Design a custom landing page tailored to your ad content to provide additional, helpful information for your audience
• Test different bidding models to see which ones work best for your business

4. Give your website a refresh with web design

No matter what solar digital marketing strategies you invest in, you’re driving people back to your website. Your website is likely the place where these leads will end up converting. So, it’s crucial that you have a modern, updated website for website visitors.

One common online marketing mistake is having an outdated website’s design. If your website’s design is old or your site is difficult to use, you’ll want to consider redesigning it to create a better user experience for your audience.

Here are some key things to remember when doing web design for solar companies:

• Use your brand’s unique color scheme consistently throughout your design
• Integrate your logo at the top of the navigation bar to ensure visitors can always see it (and build brand recognition)
• Create an organized and easy to use navigation to help people find information fast
• Use high-quality visuals to draw attention and boost engagement

3 quick tips for doing digital marketing for solar companies right

Ready to start doing solar digital marketing? Read these quick tips first!

1. Know your target audience and their motivations

To do online marketing for solar companies effectively, you need to know your target audience. All the effort you put into marketing won’t matter if you don’t understand why your audience wants to move to solar and what factors matter most to them.

Some of the most common reasons people want to switch to solar include:

• Cost savings on electricity bills
• Increasing home value (solar is viewed as an upgrade)
• It’s accessible in most locations (rural, suburban, and urban areas)
• It’s an environmentally-friendly alternative

You’ll want to look at your specific target audience and determine which of these reasons motivate them to choose solar, so you can leverage that in your marketing.

You may even segment your audience based on why they want solar, so you can market to them more effectively. Someone who wants to save money on their electric bill is going to have different motivations than someone whose motivation is reducing environmental impact. So, knowing your audience is extremely helpful for creating marketing campaigns that resonate with them.

2. Don’t feel like you need to invest in every strategy right out the gate

A common mistake companies make with solar Internet marketing is investing in every single marketing strategy right out the gate. Not only is it super overwhelming to do, but it can make it difficult to know where to spend your time and how to properly allocate your budget.

A good approach to take is to start with two or three strategies, and build from there. Maybe you decide to redesign your website and focus on building your presence in search engines through SEO. Then as your SEO strategy for your solar company develops, you may want to start moving into PPC to drive even more traffic.

Don’t feel like you need to dive right into every strategy right away — you can always add strategies as you go and gain a better understanding of how to market your solar company and what’s effective for your business.

3. Leverage marketing technology

Marketing technology is your best friend when it comes to digital marketing for solar companies. Marketing tools can help you handle dozens of mundane tasks that are otherwise time-consuming for you. It speeds up the marketing process and enables you to focus on larger projects.

So, what kind of tools should you look at? It depends upon what strategies you invest in, but here are some common tools companies leverage:

• Marketing analytics and tracking tools (i.e. Google Analytics)
• Social media scheduling software (i.e. Buffer or Hootsuite)
• Customer relationship management platforms (CRMs) (i.e. Nutshell)
• Email marketing tools (i.e. EmailMarketingFX or Customer.io)
• And more!

You also have the option to invest in marketing software that offers numerous tools in one to help you keep things simple. RevenueCloudFX, for example, offers over a dozen tools in one, including local citation management, campaign personalization, and advertising tools!

Need professional help with digital marketing for solar companies?

The demand for solar energy is only going to continue to grow, so it’s crucial that you get your marketing optimized now. If you don’t feel you have the time to dedicate to developing and executing your marketing, WebFX can help.

With over 185,000+ hours of expertise working with home services companies like yours, we know how to craft campaigns that help you turn more homeowners into solar energy customers. We create custom strategies, built to help your business succeed, so you can get the best return on investment (ROI) with your marketing.

Ready to grow your revenue in 2025? Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

We Drive Results for Solar Companies

• 24 million leads generated for clients
• Renowned for our communication and transparency

Get a Quote