10 Energy and Utilities Trends To Know in 2025

As an energy and utilities company, you know how quickly things can change. One moment a generator is up and running, and the next moment it’s down. When those changes happen, you have to be quick to address them.

The same thing happens with industry trends, albeit at a slower rate. And the same principle applies — when things change or new trends emerge in your industry, you have to be quick to adjust to them so you can keep up with your competitors and keep customers happy.

That’s why on this page, we’ll be looking at some 2025 energy and utilities trends. We’ll start by looking at some overall industry trends, and then we’ll focus on some marketing trends within that industry. 

Energy and utilities industry trends

The first five trends on our list are general energy and utilities industry trends. These trends include:

1. Increasing nuclear power use
2. Responding to the rise in data centers
3. Using GIS for utility mapping
4. Focusing on hiring and training
5. Optimizing the customer experience

We’ll cover each of those in more detail below.

1. Increasing nuclear power use

One of the biggest 2025 energy and utilities trends is an increasing reliance on nuclear power. In the face of pressure to pursue more environmentally friendly energy sources, many utilities companies are looking into nuclear power as an option.

Of course, nuclear power is nothing new, but 2025 is seeing an uptick in companies that are seriously considering it. Businesses that already use nuclear power are continuing to expand their use of it, while businesses that don’t yet use it are looking to repurpose coal plants and other fossil fuel sites as nuclear power plants.

2. Responding to the rise in data centers

Data centers are becoming more prevalent in 2025, largely due to the increase in artificial intelligence (AI) and machine learning. These programs require a vast amount of energy, which means that data centers are constantly needing more and more power to be directed to their facilities.

Energy companies are responding to this in several ways. For one, they’re implementing upgraded technology — like advanced conductors — that can handle the added load required by these data centers. Additionally, some energy companies are directing multiple power sources to data centers so that if one source goes down, they can still draw power from an alternate one.

3. Using GIS for utility mapping

Energy and utilities trends commonly revolve around new technology — or, at least, new uses for technology — and that’s exactly what’s happening right now with geospatial informational systems (GIS). GIS makes it easier to map and monitor underground utility infrastructure.

Since GIS is digitized and equipped with various monitors and sensors, it makes it very easy to keep up with any damage that your utility systems might take. Given how commonly underground utilities get damaged, GIS is a great solution for reducing the frequency of those issues. 

4. Focusing on hiring and training

Like many industries, the energy and utilities industry is experiencing a sizable skill gap. As older and more experienced workers begin to retire, many companies are realizing that the new talent replacing them doesn’t have the same skills or industry knowledge.

In response to this, many energy companies are putting a big focus on hiring in 2025 — specifically, hiring workers with the necessary skillset. Given the shortage of skilled workers, though, some companies are also setting up advanced training programs and academies to teach the necessary skills to new workers who don’t yet have them.

5. Optimizing the customer experience

One of the biggest energy and utilities industry trends right now involves the customer experience. The reason is that customer satisfaction is low for a lot of energy companies at the moment, due in no small part to rising prices that many customers simply can’t afford.

In response, utilities companies are working to avoid excessive price hikes while still bringing in enough revenue to produce a positive return on investment (ROI). It’s a delicate balance to find, and it looks different for every company. For many businesses, though, the solution is to upgrade their systems to be more efficient, allowing them to spend less money while keeping prices the same.

Energy and utilities marketing trends

Now that we’ve covered some general industry trends, let’s talk about the biggest energy and utilities marketing trends in 2025. Those trends include:

1. Prioritizing informational content
2. Harnessing AI for customer engagement
3. Segmenting audiences and personalizing marketing
4. Promoting environmental initiatives
5. Increasing emphasis on data analytics

You can learn about each of those trends in more detail below.

1. Prioritizing informational content

A common problem among energy companies is that many customers simply don’t understand what they do. That’s especially true when looking at new technologies — the technical knowledge required to fully understand some systems simply flies over most people’s heads.

To address this knowledge gap and help consumers better understand the value they’re getting, many utilities companies are focusing heavily on informational content. That content can take the form of blog posts, videos, and more. Whatever the format, though, the point of this content is to explain — in layman’s terms — what the company offers through its services or its latest tech.

2. Harnessing AI for customer engagement

Another of the biggest 2025 energy and utilities trends — and for that matter, one of the biggest marketing trends across all industries — is AI. We’ve already mentioned how AI is putting a lot of strain on power companies, but that doesn’t mean power companies aren’t still using it.

While you should definitely follow a lot of the trends on this list, you should be careful with this one. It’s okay to use AI as a helpful tool when creating your marketing campaigns, but many businesses are going overboard, using it to write entire pieces of content and directing all customer service queries to chatbots.

That’s a terrible idea, because AI simply isn’t trustworthy or reliable when it comes to tasks that big. It’s better to rely on it for answering simple questions or creating initial content outlines. But ultimately, your content and customer service should still rely primarily on humans.

3. Segmenting audiences and personalizing marketing

Audience segmentation is important for all industries, but it’s really been gaining traction among utilities companies in 2025. The exact approach to this varies between companies, but odds are, you serve several different types of customers. It’s a good marketing tactic to create separate marketing campaigns for those varied types.

How you divide up your audience is up to you. You can divide by demographics, behavior, location, and more. However you do it, though, creating personalized marketing campaigns for each group will be more effective than creating broad campaigns aimed at everyone.

4. Promoting environmental initiatives

As previously mentioned, a lot of energy companies are feeling pressure to seek more environmentally friendly methods of generating power. This affects marketing as well. As long as you’re pursuing environmental alternatives, you might as well include that in your online promotions to improve your image with your customers, and that’s what many businesses are doing.

That being said, it’s important to advertise only legitimate environmental initiatives. Making things up, or trying to make your company seem more environmentally friendly than it actually is, will not end well for you. The moment your customers realize the truth, they’ll lose trust in your business.

5. Increasing emphasis on data analytics

A good marketing strategy improves over time. Otherwise, it quickly gets outpaced by competitors and becomes ineffective. That means you need to consistently track data on your campaign performance, as well as on the types of people becoming customers. That info helps you reoptimize your marketing to keep it up to date.

That’s exactly what a lot of utilities companies are realizing in 2025, leading to a sharp increase in data analytics. Your business should follow suit. To do that, use tools like Google Analytics to track data on your website, and unify your data in a centralized tool like a customer relationship management (CRM) platform.

Get help implementing energy and utilities marketing trends with WebFX

Marketing can be complex and time-consuming, especially if you’re already swamped trying to keep up with general industry trends. That’s why many energy companies choose to partner with a professional marketing agency. If you’re looking for an energy and utilities marketing agency, look no further than WebFX.

When you partner with us, you can get help with strategies ranging from search engine optimization (SEO) to paid advertising. You’ll still have full control over all your campaigns, but our team of experts will handle the workload of managing them.

Interested in partnering with us for our digital marketing services? Just give us a call at 888-601-5359 or contact us online today!

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