8 Home Services Trends Shaping The Industry in 2025
The home services industry ensures that residential properties are functional, well-maintained, and comfortable. It’s a fast-growing industry expected to reach $156 billion by 2030. Therefore, understanding the top industry and marketing trends is crucial for home service businesses looking to keep up with the competition.Â
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insights from 185,000+ hours of home services marketing experience
Understanding the state of the home services industry provides additional insights into the industry, enabling you to overcome common challenges and explore the most profitable opportunities and market gaps. Below, we cover general home services trends and some marketing trends that should inform your marketing strategy.
General home services industry trends
Below, we dive into the top home services industry trends that will change the game in 2025.
- Growing demand for sustainable and energy-efficient home service solutions
- Skilled labor shortage keeps disrupting projects
- Shifting needs with changing demographics and lifestyle trends
- Increasing integration of tech advancements
- Supply chain complexities affecting project prices
Let’s examine the general 2025 home services trends shaping the industry.
1. Growing demand for sustainable and energy-efficient home service solutions
According to recent statistics, 70% of consumers today prefer eco-friendly home solutions because of their positive environmental impact. This presents a massive opportunity for home services businesses offering sustainable and energy-efficient solutions, helping homeowners minimize their carbon footprint.
It also helps that up to 64% of GenZs and 63% of Millennials are willing to pay more for sustainable products and services. Therefore, you can improve your business reputation and profitability by offering more sustainable home services solutions.
Sustainable home services trends include:
- Smart home systems
- Solar panel installation
- Green cleaning services
- Energy-efficient HVAC systems
- Eco-friendly home insulation
2. Skilled labor shortage keeps disrupting projects
The skilled labor shortage is a huge problem facing most trade professions, and the home services industry is no exception. Up to 50% of businesses in the home services industry report having difficulties finding qualified workers.
This challenge results from the growing number of veteran tradespeople reaching retirement age and a declining number of younger generations joining trade programs. This shortage translates to missed deadlines and project delays that may damage your reputation if not communicated effectively.
Be sure to communicate possible delays and longer deadlines with your clients to avoid disappointing them and damaging your reputation. Sometimes, you may have to offer discounts to customers to compensate for the inconvenience of delayed projects.
Additionally, creating a recruitment marketing strategy can help you fill employment gaps in your company and enable you to get more qualified candidates.
3. Changing demographics and lifestyle trends are shifting home services needs
As homeowner demographics change and their lifestyle needs evolve, they drive the demand for modern home service solutions. Currently, more homeowners than ever are working from home, either part-time or full-time.
More precisely, the US Bureau of Labor Statistics reports that as of 2023, 35% of the American workforce works from home some or all the time. This means there’s a surge in home improvement projects to accommodate their remote work needs, such as renovating rooms into ergonomic home offices.
The growing aging population also necessitates home remodeling and modification services that improve accessibility, allowing them to stay in their homes as they age.
4. Increasing integration of tech advancements
The rise of smart home technologies is revolutionizing the home services industry, presenting both opportunities and threats to service providers. Many homeowners want to make their homes smarter by installing Internet-enabled appliances and devices that boost convenience and cost savings.
Upskilling to include home automation in your portfolio could increase traffic and leads, as well as drive significant profits for your business.
In addition to offering smart home solutions, it’s in your best interest to leverage technology to enhance customer experience.
For instance, automating customer communication and support boosts your business’s efficiency and ensures consistency in service delivery. It’s also time to combine traditional and digital marketing to reach a more targeted audience and stay competitive.
5. Supply chain complexities are affecting project prices
Most US industries are still trying to recover from the supply chain issues that have been rampant in the past decade. These issues are primarily a result of higher demand than supply, rising customer expectations, the increasing need for personalized customer experiences, and growing product and service options.
Finding custom solutions to common supply chain complexities, such as high costs, gives you an edge in the highly competitive home services industry. Automating your current supply chain management process will also streamline your workflows, minimize time and costs, and improve inventory tracking for tools and supplies.
Home services marketing trends
As mentioned earlier, digital marketing is an effective strategy for home services businesses. This can be attributed to the fact that up to 99% of potential customers are searching for home services on the Internet.
The following are top 2025 home services marketing trends that should inform your digital marketing strategy:
6. Manage your online visibility and reputation
Up to 70% of customers today like to read Google reviews before purchasing from a business. Building your online presence and reputation is now more important than ever because most people will trust the information they find online about your business.
Set up a local business listing to boost your online presence, build authority, and command trust. A review management strategy helps collect, track, and monitor results about your business to grow your business’s reputation. Also, make a habit of responding to both positive and negative reviews to improve engagement and earn their trust.
7. Boost website traffic with search engine optimization (SEO)
Search engine optimization is the process of improving your website to rank highly on search engine results pages (SERPs) and help consumers understand your website better. SEO ensures you appear in the right searches, which boosts traffic to your website and drives valuable leads.
It involves using the right keywords with less competition, more targeted content, more qualified traffic, and increased conversions.
For instance, you could target a keyword like “home services provider in Harrisburg” or whatever city you’re located in. This ensures people in your area can easily find your business when searching for terms like “home services business near me” or “home services business in [city.]”
8. Use social media to engage your audiences
At least 90% of consumers research businesses, products, and services on social media before purchasing. This shows that a social media presence is non-negotiable if you want to book more jobs and increase revenue.
Social media marketing gets your business in front of more people who are actively or passively looking for home service solutions. With the right strategy, precise targeting, captivating visuals, and engaging copy, you can create a solid connection with your audience.
Don’t forget to constantly engage with your audience by answering questions, acknowledging feedback, and encouraging user-generated content.
WebFX will help you keep up with home services marketing trends
As an expert in your industry, you’ll save time and resources by focusing on home services trends that directly affect your business operations. Then, you can outsource marketing to professionals, like WebFX, who have the experience and expertise needed to help you book more jobs.
At WebFX, we have a proven track record of driving leads for home or repair services businesses, including home energy, home improvement, interior design, and more. When you partner with us, we offer a dedicated account manager with specialized industry knowledge to help you create, implement, and monitor your digital marketing campaigns.
If you’re ready to appear in front of more homeowners who are looking for home services solutions, request a free quote or call us today at 888-601-5359 to speak with a strategist about your business needs.
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- 24 million leads generated for clients
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Table of Contents
- General Home Services Industry Trends
- 1. Growing Demand for Sustainable and Energy-efficient Home Service Solutions
- 2. Skilled Labor Shortage Keeps Disrupting Projects
- 3. Changing Demographics and Lifestyle Trends Are Shifting Home Services Needs
- 4. Increasing Integration of Tech Advancements
- 5. Supply Chain Complexities Are Affecting Project Prices
- Home Services Marketing Trends
- 6. Manage Your Online Visibility and Reputation
- 7. Boost Website Traffic with Search Engine Optimization (SEO)
- 8. Use Social Media to Engage Your Audiences
- WebFX Will Help You Keep Up with Home Services Marketing Trends
Solving key challenges for home services companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
