PPC for Home Energy Companies: 4 Best Practices
Learn all about PPC for home energy companies, from its benefits to best practices, in this mini-guide from our award-winning Google Premier Partner Agency.
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insights from 185,000+ hours of home energy marketing experience
On this page, we’ll cover the benefits of paid advertising for home energy companies and provide four tips to get started. Keep reading to learn more!
And if you find yourself struggling to get your PPC campaign off the ground, WebFX can help! We have a team of 150+ Google Ads Certified team members that can help you launch a successful PPC strategy. Contact us today to learn more!
3 benefits of PPC for home energy companies
Not sure if you should invest in PPC for solar companies? Here are three benefits of choosing paid advertising through search engines:
1. Home energy PPC helps you build brand recognition
If you invest in PPC for home energy companies, you’ll build brand recognition. PPC ads appear at the top of search engines, which means they’re the first thing people see when searching:
Even if someone doesn’t click on the PPC ad, they’ll still see it, learn your name, and get exposed to your home energy company. So, when they get closer to choosing a home energy company, they may remember your business and check you out.
Building brand recognition is a crucial first step to earning qualified leads, and PPC can help you do it.
2. Home energy PPC drives qualified leads
Another benefit of PPC for solar companies is driving qualified leads. When you set up your paid ads, you target specific keywords (we’ll dive into this more in the next section) to attract people who need your services.
That means when someone clicks on your ad, they want what you offer –– after all, they’re searching the keywords you targeted.
By running PPC ads, you’ll put your business in front of qualified leads who need a home energy company.
3. Home energy PPC is budget-friendly
One of the most appealing aspects of PPC is that it’s budget-friendly. When you run a paid advertising campaign, you don’t have a specific ad budget you must set. There isn’t a minimum requirement for running PPC ads.
Because of this, PPC is an appealing digital marketing strategy for home energy companies, because it gives you more control over how much you spend.
Keep in mind, though, that how much you spend will impact your campaign performance. Spending $2000 will give you better results than spending $200. Still, you have control over how much you want to invest in your strategy, making it a flexible option.
How to get started with home energy PPC
If you’re ready to start with paid advertising for home energy companies, we’re ready to help! Here are four best practices to launch your PPC strategy:
1. Conduct keyword research to find relevant home energy keywords
To start with home energy PPC, you’ll want to find relevant keywords for your ads. Your keywords determine where your audience will see your ads.
To find relevant terms, use a tool to conduct keyword research. Tools like KeywordsFX will generate dozens of keyword ideas that you can target –– all you need is a starting keyword:
With PPC, it’s crucial that you pay attention to the cost-per-click (CPC) of keywords. CPC is how much you pay each time someone clicks on your ad –– you want it to be low so you can maximize clicks for your budget.
Finding relevant keywords that fit with your budget will set your business up for success with home energy PPC.
2. Create ad copy that compels people to click
Targeting the right keywords is the first step towards success with paid advertising for home energy companies –– the second step is your ad copy. Your ad copy appears in search results and determines whether someone clicks on your ad.
When you craft your ad copy, you want to include important information that will compel someone to click. Keep in mind, though, that you have limited space to provide information –– focus on what’s most important.
You’ll want to think about the selling points for your home energy company. Do you offer free assessments? Do your energy services lower costs for homeowners? Think about what’s compelling about your business’s offerings and include that in your ad copy.
3. Use ad extensions to generate more clicks with your home energy ads
As we mentioned above, you have limited ad copy space for your home energy PPC ads. So, what can you do to provide more information that entices prospects to click?
Use ad extensions.
Ad extensions enable you to provide additional information to your audience, from phone numbers to links to important pages.
Some extensions you can use for your ads include:
- Price extensions
- Call extensions
- Sitelink extensions
- Structured snippet extensions
- Callout extensions
- Location/affiliate location extensions
- Promotion extensions
Your ad extensions should fit with the context of your ad. If your ad aims for people to contact your home energy company, using the call extension, for example, would be appropriate.
4. Test your ads to improve results
When you do PPC for home energy companies, keep in mind that the first version of your ad may not produce the best results. It’s crucial that you continually test your ads, so you can make improvements and drive better results for your business.
You can test various parts of your ad, including:
- Keywords targeted
- Elements on your landing page
- Ad extensions used
- Phrasing in ad copy
When you test your ads, only test one change at a time. If you change too many things, you won’t know how each change impacts your ad performance.
Need help with PPC for home energy companies?
If you want your home energy company to grow online, you must invest in digital marketing strategies that help you reach qualified leads you can turn into customers. Home energy PPC advertising is a great place to start if you want to boost leads and your business’s bottom line.
Trying to navigate PPC on your own can feel like a daunting task, which is why partnering with paid advertising experts, like the ones at WebFX, is a great option for your business.
Our team of PPC experts knows how to generate ads that drive results –– we’ve driven over $10 billion in revenue and over 24 million leads for our clients in the past five years alone.
If you’re ready to grow your business’s bottom line through paid advertising, contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!
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