How to Successfully Leverage Social Media Marketing for Home Builders

By following this guide to home builder social media, you’ll learn everything you need to know, from how to effectively leverage social media to ideas for what to post.

Let’s dive in!

Why you should invest in social media marketing for home builders

If your first thought about building a social media presence was something along the lines of, “Eh, I don’t know that it’s a good fit for us,” you’re not alone. Many home builder companies like yours don’t think that social media can help land more projects.

That couldn’t be further from the truth.

Social media marketing is one of the few strategies that enables you to stay continually connected with prospective homeowners, making it an effective tool in a longer sales cycle.

Consider this: Home buying or building isn’t an overnight decision. People take time to think about whether they want to build or buy a home. Even if they decide to build, they’ll still spend a lot of time deciding who should build their home. It’s a big investment, so it takes time and careful consideration to come to a decision.

So, while these future homeowners are figuring out who’s the best fit, you can keep your business at the top of their list through social media. They can see your posts, ask questions, and engage with your brand, which ultimately helps you earn projects in the end.

How to do home builder social media marketing effectively

So, you think social media for home builders is a good fit? Great! We’ll help you get started.

Check out these tips for doing home builder social media effectively.

1. Leverage platforms where home buyers are

To set your home building company up for success, start by leveraging the platforms where home buyers are. Just because there are numerous social platforms you can use doesn’t mean you need to build a presence on all of them. The best approach is to sink your time and energy into the platforms you know your target audience is most likely to use.

That way, you’ll put yourself in front of the right people looking to build a home.

2. Build your brand on each platform

A critical part of social media marketing for home builders is building your brand on each platform you decide to leverage. Branding is important on social media because it helps people get familiar with your company and what you do.

So, how can you build your brand on social media?

• Use your company’s logo as your profile photo across all social platforms you use to ensure brand continuity and to build familiarity
• Make your company name the same across all social media platforms (Don’t use “Harrison & Son Builders” on one platform and “H&S Builders” on another)
• Add a branded cover (when applicable) to help enhance your brand image
• Determine your unique posting style for each platform and be consistent with it throughout

3. Post frequently

A crucial component of a successful home builder social media strategy is posting frequently. The point of social media is to keep your brand top of mind for your audience. That means you need to post frequently to ensure your target audience consistently hears from your brand.

How frequently you post depends upon numerous factors, including the platform and your audience. On social media websites like X (formerly known as Twitter), you can post more frequently. If you did the same on Facebook, you might annoy your audience.

Figuring out how frequently to post will require some testing. You can try posting a few times a week and see how it works for engagement, views, and other metrics. Then you can determine your frequency from there.

💡Pro Tip: Using a social media content calendar can help you stay organized and on top of what you’re posting and when. It’s a good tool to use to ensure you’re posting consistently.

4. Encourage your followers to engage with your content

One of the best things about social media is that you can connect directly with your audience and have conversations with them. But how do you get the conversation started?

A great way to build engagement is to encourage it. You can encourage engagement by asking questions, looking for opinions, or sharing any type of content that makes your audience want to answer.

For example, you could share a post of two different house builds and ask “Which one would you choose?” It’s a simple post, but it can garner great conversation from people. Not to mention, it gives ideas to those looking to build a home and gets them thinking about it more.

By encouraging your followers to engage with your content, you’ll help build a more interactive community that helps you foster better relationships that lead to more leads for your business.

5. Leverage social media tools

When you do social media for home builders, it’s going to take time to develop a strategy, plan your posts, and execute them. To make your life easier, consider investing in social media tools.

Social media tools, like Buffer and Hootsuite, are valuable for helping you manage your social media strategy. You can use these tools to create your posts, schedule them in advance, and see the results.

If you have the time to learn how to use these tools, they can be a valuable asset to enhancing your home builder social media strategy.

If you don’t have the time to learn these tools or develop your strategy, you can always partner with a social media marketing agency instead and have them handle your campaigns for you.

6. Track your social media performance

If you’re going to spend time developing and creating a social media marketing strategy, you want to ensure it’s working for your business. That’s why it’s important to track your social media performance to see how it’s impacting your business growth.

Tools like the ones mentioned above can help you keep tabs on your campaign performance and see what’s working. You can look at engagement on your posts and see what resonates with your audience.

Gathering this information and data is valuable for informing you on how to adjust your strategy for the future.

6 social media post ideas for home builders that you can steal

One of the most challenging parts of social media for home builders is figuring out what to post. When you continually have to share information to keep your social media active, it can feel daunting to come up with ideas.

Well, worry no more — we’ve got a list of social media post ideas you can steal and use again and again on your social platforms.

Check out the list!

1. Share photos or videos of your homes

Best for: All

One of the best ways to engage with potential customers who may be looking to have a home built for them is to share photos or videos of your projects. It gives your audience a glimpse into the work you do, while also getting them excited about building a home.

You can opt to share a slideshow of photos of houses you recently built or create a short video tour of the newly built house.

You could even share a series of photos or video clips showing the progress of a house build from start to finish. This allows your audience to get a “behind the scenes” view of your work and see for themselves what your company can do.

2. Ask questions

Best for: Facebook, X/Twitter, LinkedIn

Asking questions is a great home builder social media tactic for boosting engagement. It’s a low stakes, easy way to get people to engage with your content, while also allowing you to learn a bit about your audience.

Here are some example questions you can ask:

• What would your dream home look like?
• What are your non-negotiables in a home?
• Would you rather have a big kitchen or a big master bathroom?
• What’s the most overrated house feature?

These are just a few sample questions you can ask your audience to garner interest and engagement in your posts. It’s a great way to get insider their heads, too, so you can better market to them.

3. Share user-generated content (UGC)

Best for: All

Looking for some more content ideas? Try sharing user generated content (UGC) on your social profiles! User generated content is content that your audience shares on their profile that you then repost on your page.

UGC is a perfect way to share authentic experiences with your home builder company. People can see others’ first-hand experiences with your building company, while also seeing the houses you’re able to build for homeowners.

Consider reposting your audience’s content (with their permission and giving them credit) to give an authentic look at your company.

4. Share company news and updates

Best for: Facebook, LinkedIn, X/Twitter

People often turn to a company’s social media pages for the latest updates and information. As part of your home builder social media strategy, you can leverage your platforms to share company news and updates.

Some information you can share includes new:

• Locations where you’re building
• Staff members
• House features or options
• Financing options

It’s a great way for you to keep your audience updated about what’s happening, while also garnering interest in your brand.

5. Employee highlights

Best for: Facebook, LinkedIn

Across industries, people like to work with/buy from companies and brands that humanize themselves. Seeing the faces behind the work you do is a great way to humanize your brand and make it easier for people to connect with it.

Share profiles highlights of different people who work at your home builder company. You can have them answer a question and share their response on your social media.

In addition to individual employee profile highlights, you can also share behind the scenes video of your team at work. Whether it’s planning builds or in the process of building, behind the scenes looks at your employees at work can greatly help humanize your brand.

6. Share helpful homebuyer and home builder content

Best for: Facebook, LinkedIn, Twitter/X

Whether someone’s buying or building a house, they have a lot of questions. As in expert in the field, you can help answer those questions by sharing helpful content on your social media profiles.

You can share content like:

• What the homebuying or home building process is like
• How to finance for a home
• How to decide between buying or building a home
• Current trends in home building
• And more!

Sharing this helpful information is a great way to not only build your company’s authority in the space, but also help nudge your audience towards building their home and choosing you to do the job.

Need help with social media marketing for home builders?

Home builder social media is one of the most valuable strategies for connecting with your audience and building better relationships that lead to them choosing you as their home buying company.

But if you don’t have the time to build an effective strategy, don’t worry! We have 13,400+ hours of expertise is the building construction sector and know how to help home builders market their company to boost return on investment (ROI).

If you’re ready to grow your business’s bottom line in 2025, we’re ready to help you do it. Contact us online or call us today at 888-601-5359 to speak with a strategist!

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