12 Construction Marketing Ideas To Build a Better Digital Presence
Trying to maintain a steady pipeline of projects is key to your construction company’s growth in 2025. If you want to stand out in your industry and win more bids for projects, you need to show people why you’re the best option — you can do that through digital marketing.
insights from 185,000+ hours of construction marketing experience
If you want to get more people to hire you for projects, creating a strategic approach to scale your marketing is a must for winning more jobs.
On this page, we’ll cover 12 construction marketing ideas to try, including:
Keep reading to gather ideas on construction marketing that you can use for 2025!
1. Build local presence to drive leads in your area
To kick off this list of construction marketing ideas, let’s talk about building a local presence. As a construction firm, you’re going to drive and obtain leads from your area. That means you need to build your local presence to ensure those leads find your company first.
When it comes to how to market a construction company, claiming and optimizing your Google Business Profile is a must-use tactic.
If people search for construction-related businesses in their area, they’ll see a local 3-pack on the search engine results page. This local 3-pack includes information about local construction companies in their area.
Claiming your Google Business Profile is a crucial component to building your local presence, but it’s not the only thing you’ll want to do to reach local leads. Here are some other strategies that will help you build your local presence:
Optimize for local keywords: When people want to find a construction company in their area, they’re searching with location keywords or “near me” keywords, like “construction company in Fort Worth” or “construction contractor near me.” Optimize your website for local keywords to help appear in these searches.
Ensure your name, address, and phone number are consistent across the web: People use third-party websites, like Yelp, to find information about local businesses. Use a tool like LocalFX to help ensure your local listings provide accurate information across the web.
2. Run Google Local Services ads to reach local searchers
If you’re a general contractor, one of the best construction marketing ideas to take advantage of is running Google Local Services ads. These ads appear at the top of search results when someone searches for a local construction company.
You provide all your crucial business information in one place: Google Local Services Ads require you to share everything from contact information to years in business. People can easily see if you’re a good fit for their needs.
You only pay when people contact you: If someone checks out your listing but doesn’t contact you, you won’t pay –– you only pay for people to reach out to you directly from the ad. That means you’re only paying for leads that have a serious interest in your services.
You build trust: Google Local Services ads have a strong vetting process in place to get a Google Guaranteed badge. Running these ads and having the badget builds confidence with your audience that you’re a legitimate construction company. They’re also more likely to choose you because Google backs you and offers refunds for unhappy customers.
3. Invest in your website’s design to build your credibility
As a construction company, trust is huge. You need to get people to trust that your company is the best fit for the job and will complete the project properly. Your website is the perfect place to build your construction company’s trust and credibility to help you earn more jobs.
You can integrate numerous trust signals into your website’s design, like:
Any licenses you have, which will help build trust in your qualifications
Affiliations or associations that help boost your credibility
Case studies of projects you’ve completed and their timeline
Adding these elements to your website is a great way to boost your credibility. You can also follow these common web design best practices to enhance credibility:
Establish a style guide: Having a consistent look and feel on your website is crucial for building your branding and showcasing your website as credible and legitimate. Your style guide will ensure you carry that consistent look across your website.
Use high-quality visuals: Your website is filled with a lot of great information, so you need visuals to break up the text and provide relief for users’ eyes. Adding high-quality visuals will help enhance your design and provide a better experience — low quality visuals set a negative impression and hurt your credibility.
Secure your website: Having a secure website makes you more trustworthy, which makes people more likely to do business with you. Get a Secure Sockets Layer (SSL) certificate to ensure any information shared on your website is protected.
4. Run highly targeted ads to reach qualified leads
Next on this list of ideas for marketing your construction company, let’s talk about running ads. We mentioned Google Local Services ads earlier, but those aren’t the only ads you can run online. You can run pay-per-click (PPC) ads on search engines, paid ads on social media, and more!
If you opt to create ads to promote your construction company, you’ll want to create highly specific and targeted ads.
A targeted approach is much more cost-effective than creating general ads and targeting a broad audience. These ads help you reach people where they’re at with the information they want. If you provide residential and commercial construction services, for example, you’d want to target two seperate audiences with your ads.
PPC ads are a great way for you to put your construction company in front of people actively considering hiring one and keep your brand top of mind.
Expert insights from
Rendell WeaverLead Ongoing Strategy Consultant
“In the construction industry, there is a tremendous opportunity to drive more revenue from both past customers and new customers with a targeted marketing strategy. Whether the goal is to drive more sales for your parts and service department or increase your customer base, a successful marketing campaign needs to pinpoint key prospects in the right places, at the right time. Paid ads, content marketing, social media, and email marketing provide excellent opportunities to do just that.”
5. Leverage social media to give a behind-the-scenes look at site progress
Social media marketing for construction companies is an excellent way to build your brand and keep your company on people’s radars. A key component to successful social media is posting interesting content that gets them engaged — for construction companies, you can give behind-the-scenes looks at your site progress.
If you’re in the midst of a construction project, use that as marketing material to win your next bid. You can use drone footage, for example, to fly over the current site and show weekly progress. It’s an engaging medium to draw attention and it shows what your company is capable of doing.
All of these platforms can be useful for construction firms, but you’ll want to stick to platforms where you can reach your target audience.
In addition to drone-site videos, you can also post:
Before and after photos of projects
Time-lapse videos of completed projects
Industry news and updates
Team spotlight profiles
And more!
6. Invest in creating content to establish your authority
Want to boost traffic to your website? Then content creation is the strategy for you.
As a construction company, you have a lot of knowledge about your industry –– not everyone has that knowledge. That’s why it’s important to share it with others and establish yourself as an authority in your field.
When brainstorming topics, think about what your potential clients want to know when they’re deciding to work with a construction company. For example, you might write blog posts about how to choose an ideal location for a new office building or what materials work best for constructing a new building.
People do a lot of research before starting a construction project, and your content can serve as a resource that helps them complete this research. When potential clients realize your website is a valuable, reputable resource, they’ll see your business as knowledgeable and trustworthy option when they decide to to hire a construction company.
7. Send helpful cost updates through email to keep your audience infomred
Email marketing is another of the construction marketing ideas you’ll want to try. Emails are a great way to keep your brand top-of-mind for people who showed an interest in your construction services and want to learn more about what you offer as a construction company.
One valuable strategy you can use is sending helpful cost updates to your subscribers. With interest rates, inflation, and tariffs fluctatuating, it’s hard for prospective builders to know how that impacts their pending project ideas. By sending this information directly to them, you can make it easy for them to stay informed.
You can send them a construction cost update every few months and cite reputable sources they can reference for more information. You could then follow up with a free cheat sheet for navigating increases in material costs.
Providing this helpful information directly to your audience is crucial for
Adding video is a great way to share a lot of information at one time. Not to mention, it’s an engaging medium for presenting information and keeps people’s attention.
You can create numerous videos about construction-related topics. Some video marketing ideas for construction companies include:
Tips for planning construction projects
Information about your business, such as your company history
Updates about your current projects
Behind the scenes looks of your team doing projects
9. Optimize your presence in search engines
A key component of marketing your construction company is optimizing your presence in search engines. When someone needs to hire a general contractor, they’re turning to search engines like Google to find the right one. But if your website isn’t optimized for search engines, you’re losing leads to your competition.
That’s why search engine optimization (SEO) is crucial to the succcess of your construction company. SEO enables you to optimize your website to rank in search results and drive qualified traffic that you can turn into leads.
Some basic tasks you can do to optimize your website for search engines include:
Integrating relevant keywords into your website: If you want your construction company to rank in searches related to construction, you need to optimize your website for relevant keywords. Conducting keyword research will help you find the right terms to integrate into your website to help it rank.
Improving your website load time: People don’t want to wait for your website to load. Having a fast-loading website is crucial for keeping leads engaged on your page, which ultimately helps your website rank better in search results. Tools like Google PageSpeed Insights can help you figure out how to speed up your construction website.
Optimizing title tags and meta descriptions: Your title tag and meta description impact whether people click on your listing. An important part of SEO is optimizing these tags to pique your audience’s interest and get them to click.
SEO is one of the best ways to help your construction company appear in more relevant searches, which helps you drive more qualified leads for your business.
10. Host educational webinars on budding construction topics
One of the most untapped construction marketing ideas you can take advantage of is hosting webinars. Webinars are a great way for you to share your knowledge and expertise on topics in the industry.
For example, sustainable building is a big topic of discussion and something that many homeowners and companies are interested in exploring for their projects. Demonstrating your knowledge and expertise in this sector, through a webinar, can help you stand out from your competition.
Webinars are a great option because they allow you to have an interactive portion with your audience, where they can ask questions and get answers. Getting answers to those questions can help them feel more ready to make a decision, and ultimately choose your company.
Showing that you’re on the cutting-edge of what’s trending in your industry, through webinars, it’s a great way to nudge people towards choosing your construction company.
11. Launch Performance Max campaigns to target specific verticals
If you’re looking for a competitive edge, try this construction marketing idea: Launching Performance Max (PMax) campaigns. Performance Max campaigns are a goal-based campaign type that enable you to drive results based on your specified conversion goals. It leverages AI to optimize your bidding, budget, audiences, and more.
PMax campaigns are valuable for construction companies because they allow you to reach different types of leads across the web through Search, Display, and more.
Since these ads are delivered based on user behavior, you can effectively capture leads at multiple touchpoints and increase leads for your construction company.
12. Leverage AI to speed up your marketing tasks
One of the most important marketing ideas for construction companies is leveraging AI. In 2025, you can’t ignore AI anymore. Businesses across different sectors are leveraging AI to handle their mundane, repetitive tasks, so they can focus on more pressing tasks.
You can leverage generative AI platforms to help you:
Identify common pain points amongst your target verticals that you can address through your campaigns
Get personalization ideas to tailor your campaigns to decision-makers
Identify helpful information to deliver to move leads down the funnel
Find relevant construction-related keywords to target
And more!
Bonus Tip: In addition to leveraging AI platforms, you’ll also want to optimize your presence in them. Practicing generative engine optimization (GEO) will help you optimize your presence on these platforms to reach people wherever they’re searching for construction companies and industry information.
Give your online presence a boost with WebFX
If you want to see significant growth in your company, you need to go where the potential customers are — online.
That’s why Internet marketing is essential when it comes to marketing a construction company.
At WebFX, we have 29 years of experience in digital marketing and creating campaigns that drive results. In the last five years alone, we’ve generated 24 million leads and $10 billion in revenue for our clients.
To learn more about how to market a construction company online, explore the rest of our free resources for construction companies. If you’d like to speak with a strategist about how our digital marketing services can help you grow your business, contact us today.
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insights from 185,000+ hours of construction marketing experience
