4 Revenue-Driving Digital Marketing Strategies for Chimney and Masonry Businesses

If you’re like most chimney and masonry businesses, you have one goal — to increase company revenue. A key component to achieving that goal is crafting a digital marketing strategy that helps you promote your company to interested leads that turn into customers for your business.

With digital marketing for chimney and masonry, you can strategically improve your online presence to drive more leads and sales for your business. But what strategies work best for your business? Find out below!

What is digital marketing for chimney and masonry?

Digital marketing for chimney and masonry refers to various online promotional strategies designed to target and reach out to prospective clients who are actively looking for chimney sweep and masonry services through Internet-based channels, including social media, search engines, email, and others.

4 best digital marketing strategies for chimney and masonry

Here are four digital marketing strategies for hardscaping companies:

1. Build your community presence with local SEO

A key component of digital marketing for chimney and masonry is your local presence. Since most people want to hire a hardscaper in their area, they’re likely to conduct local searches to find the right one.

Local searches continue to grow in popularity, too. In fact, search queries including “near me” or “close by” (both indicators of local intent) have seen a 900% increase in the last two years. Targeting these local keywords is crucial for ensuring you reach locals when they need chimney or masonry services.

You can improve your local presence by:

• Claiming and optimizing your Google Business Profile to appear in local searches
• Optimizing your website for local keywords
• Managing and encouraging reviews on your local profiles
• Creating content tailored to your local market

Following these practices will help you attract more local traffic to your business that turns into customers.

Pro Tip: Ensure your business information is accurate across the web, including your name, lcoation, contact information, and services offered. Over 47% of people will “break up” with a small businesses that shares inaccurate information online and opt for a competitor instead. Ensuring your provide accurate information builds trust and helps you stand out from other chimney and masonry businesses.

2. Establish your authority in the digital marketplace with content marketing

Your website is your most valuable tool for attracting customers needing your chimney sweeping and masonry services over the Internet. The design of that website is important — but even more important is the content you put on it.

Your site is a great place to enlighten prospective clients on your services, answer their questions, and address rising issues in your community about chimney caps and crowns, creosote, blockage, cracks in the flue, and more.

You can create content on these topics in formats like:

• Blog posts
• Videos
• Informational articles
• Guides
• And more!

By creating content, prospective clients will perceive you as a go-to expert on all things chimney- and masonry-related, giving you a better opportunity to win them over and grow your company.

3. Use SEO techniques to improve your ranking

Local SEO isn’t the only type of search engine optimization you’ll want to opt for to improve your digital presence — traditional SEO is crucial to your online success, too.

SEO raises a website’s position in organic search results in response to targeted queries. Improving your site’s ranking in search engine result pages (SERPs) is a great way to reach out to individuals looking for your chimney and masonry services online.

It’s a crucial strategy for chimney and masonry companies because it helps you nudge people towards choosing your company over the competition.

Here’s a scenario:

Let’s say a potential customer is looking for help restoring masonry damaged by mortar deterioration. Initially, they may start by looking to see if they can resolve the problem themselves. They may search a keyword like “how to fix brick mortar” and read a blog post you wrote on the topic.

Then, after doing some more research, they may attempt to do the fix themselves, but ultimately realize it’s too difficult. Now they’re on the path to finding the right company. So, they go and conduct a local search and, wouldn’t you know it, your business appears there, too.

Since you shared the helpful content earlier, they recognize your business and check out your services, eventually contacting your company to get your help with the repairs.

The reality is, this scenario occurs for a lot of people. They conduct a search for information, find it on your website, and eventually hire your company when they decide the work is too much for them to do.

So, by building your presence in search, both local and traditional searches, you can help drive these qualified leads to your business and ultimately choose your company.

You can optimize for search by:

• Targeting industry-related long-tail keywords (3 or more words), like “how to repair a chimney”
• Improving the user experience on your pages to keep visitors engaged
• Earning backlinks from reputable industry sources

4. Invest in pay-per-click (PPC) to drive qualified leads ready to convert

Pay-per-click (PPC) for chimney and masonry companies is an online advertising method to promote your chimney and masonry services by placing ads at the top of search results. These ads help you appear higher than your competition, so you can drive leads to your business first.

It’s one of the most valuable strategies for home services businesses like yours — the average conversion rate for home services PPC ads is around 10.2%, while the average across all industries is 6.6%. That means home services businesses earn more conversions from PPC ads, making it a lucrative method for business growth.

To launch your PPC strategy, follow these best practices:

• Target long-tail keywords to keep cost-per-click (CPC) low and drive better leads
• Create a custom landing page to keep leads focused and engaged
• Try leveraging ad extensions to earn more clicks

Invest in digital marketing services for chimney and masonry companies

With over 185,000+ hours of home services marketing expertise under our belt, we have mastered helping home services companies, like chimney and masonry businesses, leverage marketing to grow their revenue.

Our team will craft a custom marketing strategy that helps you stay busy during and after peak season, so you can earn more jobs and grow your business.

Contact us online or call us at 888-601-5359 to speak with a strategist about getting started on your revenue-generating digital marketing services.

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