How to Generate Leads for Your Plastic Surgery Practice

As technology advances and the Internet is a more essential part of daily life, it’s easier than ever to generate online leads for your cosmetic surgery practice. You can use effective digital marketing tactics to attract new clients and expand your business.

However, managing everything at once can be a challenge. If you’re looking for someone to help create an online strategy for your practice, contact us online or call 888-601-5359 today. Let’s get started together!

What is a lead?

A lead is anyone who shows interest in your products or services. They might fill out a contact form, enter their email address on your site, or download a free guide. Since they’ve expressed an interest in your business, you’ll want to connect and convince them to become a loyal customer.

There are four primary leads to attract, including:

1. Sales qualified lead (SQL): These leads show immediate interest, usually by filling out a contact form or scheduling a consultation.
2. Product qualified lead (PQL): A PQL is product-based — someone who takes action after trying out a product.
3. Marketing qualified lead (MQL): People who show interest through your marketing efforts, like downloading a guide, are MQLs.
4. Service qualified lead: A service qualified lead shows interest in your services because they already use them.

What is lead generation and why is it important?

Lead generation is a company’s process to identify, attract, and convert potential customers through several factors. For example, many companies incorporate strategies like social media ads or email campaigns to draw in leads.

Overall, lead generation helps support healthy business growth, attracts qualified leads and offers a natural transition path from consumer to customer.

4 of the best lead generation tactics for plastic surgery practices

While all of these tactics are helpful on their own, combining them into one marketing campaign is the secret ingredient to success. Continue reading to learn how the following strategies will benefit your plastic surgery practice.

1. PPC

Pay-per-click (PPC) advertising is an advertising model on Google where you pay each time someone clicks on your ad. The amount you pay in total is based on your bid for the ad space. These ads can be anything from text to images, videos and more.

PPC is a great way to get your practice’s name out there, helping you drive traffic and generate leads to your site. Better yet, it allows you to target a specific audience through keywords. While keywords are not exclusive to PPC, they help reduce unwanted clicks, so you don’t spend a dime on unqualified searches. 

PPC also takes your location into account. In your PPC ad settings, you can specify a geographic area where your ads are visible. That way, someone from California won’t see your plastic surgery page in Pennsylvania. Restrict your ads to a target location for another way to reduce unqualified traffic.

2. SEO

Search engine optimization (SEO) is one of the most cost-effective ways to generate leads over time. While PPC is quick, SEO is slow and steady — and free. SEO allows your site to appear organically in everyday search results as people ask questions related to your content.

Check out these three steps to ensure you’re utilizing SEO to your full advantage:

1. Useful keywords: Finding the best keywords for SEO requires critical research. Start by going through a search engine’s suggested terms to find what people are searching for related to your topic. You can then use these keywords to elevate your SEO and appear on the top results.
2. Search intent: Why are people searching in the first place? Everyone who goes to Google has a topic in mind — their search intent — and you need to be the site that best answers their questions. Google has gotten smarter, going beyond keywords and matching sites based on user intent.
3. Responsive web design: Mobile-friendly websites are essential as mobile phone usage rises. Responsive web design allows a webpage to transfer seamlessly between a computer and a mobile device. Google’s algorithms recognize these pages and have created a “mobile-first” index to bring them to the top.

3. Social media

If done well, social media can be a powerful marketing tool for plastic surgeons. Properly using social media marketing can help you build a solid base of people interested in your services. It also gives you a platform to interact with potential clients and generate leads.

There are several social media platforms out there, so be sure not to spread yourself too thin as you get started. Choose one channel to focus on and begin to build an audience there. For cosmetic surgery, check out advertising on visual platforms, such as TikTok or Instagram.

People seek to build trust with a brand, especially within medical services. Social media is a good place to start these connections as people can see your authentic results and be in community with your brand. It’s the perfect place for users to ask questions and interact, but be sure to be quick in responding to inquiries — you might not be the only practice they’ve reached out to.

4. Content marketing

Content marketing is creating original content that your business publishes on its website. This content can be anything from a short, informative post on social media to a whole blog article on a certain topic. As long as you post consistently and update your content, you’ll drive people to your site and your services.

This is where you can combine your tactics — many users can discover your content through social media, SEO, or PPC strategies. Using these and content marketing can capture leads at various points in the sales funnel.

Examples of content might include:

• Writing informative blogs on services or service topics
• Create a space for resources
• Publish free, downloadable content
• Build social media and produce viral content
• Host webinars on relevant issues surrounding your industry

WebFX is your top lead generation agency

The above list is not exhaustive. As a top lead generation agency, WebFX has mastered several lead generation and digital marketing campaigns over the years. We offer a full suite of lead generation solutions, from SEO services to PPC services to web design services, and much more!

Our award-winning designers and writers have helped clients achieve goals and new levels of success. Let us do the same for you!

Contact WebFX today through our online form or call 888-601-5359 to speak with a strategist. We can’t wait to help you get started!

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