Web Design for Outpatient Care Centers: Top 3 Design Qualities

A well-designed website is paramount for every business, regardless of industry — and that’s especially true for health care practices. Outpatient care centers rely on their websites to inform patients and earn their leads’ trust.

While website design for outpatient care center trends might change over time, at the heart of every modern, functional medical website are three qualities — mobile-friendliness, accessibility, and easy navigation. In this guide, you’ll learn more about how to make your website responsive, accessible and easy to navigate to create an impactful medical website.

Do you need help with your clinic website design and want to speak with a professional? Call 888-601-5359 to talk with a WebFX strategist today!

How can I make a good outpatient care website?

Many qualities make a good health care website reliable and effective. Fundamentally, your website should be mobile-friendly, accessible, and easy to navigate. Learn about the top three qualities of a well-designed medical website below.

1. Mobile-friendly interface

Imagine navigating a webpage 25 times smaller than it should be. It would be challenging to see the text or find a contact button. You’d probably give up quickly after squinting at the screen for too long. That’s what users might experience if your site isn’t optimized for mobile devices.

A mobile-friendly, responsive website design is essential in today’s digital marketing landscape. Over 52% of website traffic comes from mobile devices. If that statistic isn’t convincing enough, 61% of mobile users said they are more likely to contact a business if its website is mobile-friendly.

The great part about having a responsive website is that your website interface adapts to multiple devices, meaning leads can interact with your website no matter the device they’re using. When your website has a responsive design, you can reach new audiences with ease.

2. Accessibility

One in four American adults lives with a disability. As an outpatient care center, your website should remove technological barriers to people with disabilities and be accessible to a diverse set of Internet users. It should follow Web Content Accessibility Guidelines (WCAG) as best as possible.

Features of an accessible website include:

• Large, high-contrast text: Your website body text should have a 4.5:1 contrast ratio. You should also select text colors that stand out on your website background, like black text on a white screen.
• Image alt text: Image alt text describes website images to those with visual impairments. It’s also a general search engine optimization (SEO) best practice.
• Closed captioning and video descriptions: Any videos embedded into your website or social media pages should feature closed captioning for the deaf and hard of hearing. Likewise, audio descriptions that narrate what’s happening during dialogue gaps help blind users understand the full context of the video.

If you’re concerned your website isn’t fully accessible, you can audit your website with one or more web accessibility evaluation tools listed on the World Wide Web Consortium (W3C) website.

In addition to a mobile-friendly, accessible website design, your medical website’s content should be well-designed and reflect your website’s branding. Content for medical websites must also be attention-grabbing and engaging — especially if you want your outpatient care center’s content to stand out from your competitor’s content. 

3. Easy navigation

Your website’s ease of navigation impacts many things, from lead generation to brand perception, so it should be as straightforward as possible. You want to avoid overwhelming your website visitors and make it easy for them to access the information they’re looking for. Good navigation also means visitors will stick around your website for longer, improving your site’s authority and usefulness.

There are several ways you can ensure your website’s navigation is simple and accessible. First, create a main menu that features basic pages like:

• Our Services
• About Us
• Contact Us
• Blog

If necessary, include drop-down subcategories under your main menu’s sections, like Centura Health’s main navigation does. This practice also creates a cleaner, more organized menu design that isn’t distracting or confusing for your website visitors.

Remember to include a prominent search function in your main menu, too. A search bar makes it easy for users to look up relevant terms and navigate to specific pages on your website. In other words, you don’t want visitors to get frustrated combing through every page on your website to find the information they need. 

You’ll also want to include a call to action (CTA) in your website’s header. As a health care provider, your call to action will most likely be “Contact Us,” “Get Started,” or “Book an Appointment.” Whatever you want users to do, having a clear CTA at the top of your webpage tells your readers their options and where to begin if they want to become a patient. 

Design an accessible medical website with WebFX

Your clinic’s website design plays a pivotal role in earning your patient’s trust and helping you stand out from your competitors. You must optimize your website to be mobile-friendly, accessible, easily navigable and engaging to meet diverse patient needs.

When you need help taking your clinic website design to the next level, turn to WebFX. We’re a full-service digital marketing company with over 29 years of experience providing top-caliber medical website design services. We’ll help you design the best health care website for your outpatient care center.

Call 888-601-5359 to brainstorm hospital website design ideas with a strategist, or request your free quote online!

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