9 Tips on How To Do Social Media for Private Equity Firms
Did you know there are over 5 billion global social media users? From Facebook to TikTok, people use social media platforms to connect with family, friends, and businesses. That’s why social media for private equity firms is such a valuable strategy for your portfolio companies — it provides the opportunity for your PE-backed companies to build connections and loyal, repeat customers.
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insights from 64,350+ hours of finance marketing experience
Social media is where people spend their time. In fact, people spend an average of 151 minutes a day on social media. So, why not take advantage of these platforms so you can meet these people where they’re at?
With private equity social media, your portfolio companies can connect with people interested in their products or services and build relationships with them. These relationships can manifest into paying customers that eventually become loyal customers for your PE-backed companies.
But where do you start?
On this page, we’ll provide you with nine tips for doing social media for private equity firm portfolio companies, including:
- Be selective with your platforms
- Diversify your content
- Create a distinguishable profile photo
- Humanize your portfolio companies
- Post content frequently
- Stay on top of comments and DMs
- Use social media tools to make posting a breeze
- Use emojis and hashtags to spice up content
- Track social media performance and adjust as needed
Keep reading to learn more!
P.S. If you don’t have the time to manage social media for all your portfolio companies, WebFX has a team of 500 marketing experts that can handle it for you. We’ve created over 165,000 social media posts for our clients, so we know what it takes to craft engagement-worthy content for PE-backed companies. Contact us today to learn more!
1. Be selective with your platforms
When you start with private equity social media for your portfolio companies, you may feel eager to jump on every platform. While this approach is possible, a more strategic option is to choose the platforms where your audience spends their time.
The most popular social media platforms include:
Each of your portfolio companies is unique, which means that not every one will work on all these platforms (or the same platforms).
If one of your portfolio companies is a clean energy company, for example, being on a business-focused platform like LinkedIn makes sense. Now, if you had another portfolio company that sells baby products, LinkedIn wouldn’t be the best fit — more consumer-focused platforms like Instagram and Facebook would likely be better.
So, when you’re trying to determine what platforms to use for each of your portfolio companies, think about which ones will help your portcos reach their target audience.
2. Diversify your content
Next on this list of social media tips for private equity companies, let’s talk about content. Social media platforms are great for sharing content, but it’s important that you diversify the type of content you post.
If your portfolio companies only make text posts on Facebook, for example, it’s easy for people to ignore them on their feeds. Not everyone wants to read a paragraph of text every time they see your portfolio companies’ posts — people like to consume content in different formats.
That’s why it’s important to diversify the content you post to appeal to multiple people in your PE-backed companies’ audience. Depending on the platform, you can share different types of content like:
- Text posts
- Image posts
- Video posts
- Polls
- Links to content
- And more
Diversifying your content will keep people engaged and interested in what your portfolio companies post.
3. Create a distinguishable profile photo across all platforms
No matter what platforms you or your portfolio companies use, you’ll need to have a profile photo. When you do private equity social media, you want to ensure you have a distinguishable profile photo that stands out to your audience.
Generally, it’s best to choose your PE-backed companies’ logo as the profile photo. It’s a great way to build brand recognition, no matter which platform people discover your companies on.
Using the same profile photo across platforms is key. That way, if people find your portfolio companies on another platform, they’ll recognize the brand right away. It’s an efficient way to build brand awareness for your portfolio companies.
4. Humanize your portfolio companies
People don’t want to connect with a cold, emotionless corporation. They want to connect with brands that are humanistic and understanding. That’s why, when you do social media for PE firms, you need to humanize your portfolio companies.
Your approach to humanizing your brands depends upon your portfolio company. A company like Cinnabon, for example, takes a more humorous approach.
Beeline, a software company, humanizes their brand by highlighting the stories of the employees behind their company.
How you humanize your portfolio companies depends upon the company, including who they serve and what they offer. Regardless of how you humanize your brands, you’ll make more meaningful connections with audiences by taking this approach.
5. Post content frequently
Posting on social media for PE firms isn’t a one-and-done job. Your portfolio companies need to continually post content to keep engagement steady and keep their brands top of mind. So, to see success with social media, plan for your portcos to post content regularly.
But wait, how often do you need to post?
The frequency depends upon the company, the audience, and other factors. Some audiences, for example, may get annoyed if you post content every day, while others may think it’s not enough and want to see more. Truthfully, it will take some experimenting to see what works for each of your portfolio companies.
How often you post depends on the platform, too. Seeing 10 posts on the same day from the same company would be overwhelming on Facebook, but 10 pins on Pinterest wouldn’t because of the nature of the platform.
Again, it’ll take some experimenting to figure out the sweet spot for your portfolio companies. But regardless of the frequency, make sure you’re posting content often to keep your brands top of mind for your audience.
6. Stay on top of comments and DMs
Did you know that 57% of customers prefer to contact businesses through email or social media, rather than calling? More people are turning to social media to share their thoughts, ask questions, and get information.
That’s why, next on this list of social media tips for private equity firms, we’re talking about staying on top of comments and direct messages (DMs).
Whenever you post content, make sure your portfolio companies engage with people in the comments. Let them know you’re listening and value them taking the time to engage.
If people send questions through messaging, make sure your portfolio companies answer them. It’ll create a good impression with their audience and make them feel confident about the company’s customer service.
7. Use social media tools to make posting a breeze
Trying to juggle multiple social platforms for PE-backed companies can quickly become overwhelming. So, next up on this list of social media tips for private equity firms, let’s talk about using social media tools.
Social media tools help your portfolio companies manage all their social media profiles in one place. From posting content to monitoring performance, social media tools make it easy to keep track of everything.
Some popular tools you can try include Hootsuite and Buffer. The social media management platforms make it easy for your portfolio companies to manage social media postings, track performance, and schedule content ahead of time.
8. Add emojis and hashtags to spice up content
When it comes to social media, there are two things most commonly used by people and businesses across the board: Emojis and hashtags.
When you do social media for PE firms, don’t be afraid to have your portfolio companies use emojis and hashtags when they post.
Emojis can be a great way to showcase your portfolio companies’ personality, while also adding a little visual element that catches people’s attention. Emojis can help enhance your companies’ message and make it resonate with your audience.
Hashtags are great for helping people discover your content. Use them sparingly, though, so you don’t overwhelm your audience or make your portfolio companies’ posts look like spam.
9. Track your social media performance and adjust as needed
To wrap up this list of social media tips for private equity firms, let’s talk about tracking social media performance. If you want to use social media to help you boost revenue and de-risk your investments, you need to track the performance of your portfolio companies’ social media.
Many social media management platforms will include analytics that you can look at to see what content works for your PE-backed company’s audience, what doesn’t, and what’s making an impact.
Tracking performance and gaining insights will help you identify how to approach social media for your portfolio companies in the future, so you can maximize the impact of your PE-backed companies’ social presence.
Need help launching social media for private equity firms?
Building a social media presence will help your portfolio companies build brand awareness, engage with prospects, and turn more followers into customers. If you need a hand managing all the social media profiles for your portfolio companies, WebFX can help.
With over 3 million hours of expertise in digital marketing, you’re getting a team of experts that knows how to use strategies like social media to grow businesses and drive revenue, which means better returns for you.
In fact, we’ve driven over $10 billion in revenue for our clients. We can drive revenue for your portfolio-backed companies, too.
If you want to de-risk your investment and drive more revenue through your portfolio companies, contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing services!
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Table of Contents
- 1. Be Selective with Your Platforms
- 2. Diversify Your Content
- 3. Create a Distinguishable Profile Photo Across All Platforms
- 4. Humanize Your Portfolio Companies
- 5. Post Content Frequently
- 6. Stay on Top of Comments and DMs
- 7. Use Social Media Tools to Make Posting a Breeze
- 8. Add Emojis and Hashtags to Spice Up Content
- 9. Track Your Social Media Performance and Adjust As Needed
- Need Help Launching Social Media for Private Equity Firms?
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