3 Tips to Get Your Website Ranking With SEO for Fintech Companies
Looking to turn your pennies into pixels or your dollars into digital? Elevate your website and copy with SEO for Fintech companies!
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insights from 64,350+ hours of finance marketing experience
SEO is all about strategies that will drive your website to rank higher in search results. It’s focused on being strategic about page optimizations and streamlining the user experience. Sound familiar?
On this page, we’ll cover the benefits of SEO for Fintech companies, tips for getting started, and upcoming trends that will impact your Fintech SEO strategy.
With SEO for Fintech from WebFX, we can guide your business and broaden its customer reach. We’ll create a custom SEO strategy that helps boost your organic growth.
If this sounds like an objective in your site’s goals, then give us a call at 888-601-5359.
What is SEO for Fintech companies?
Search engine optimization for Fintech focuses on optimizing your website for search engines using different tactics. It’s a long-term marketing strategy that, if done correctly, will help your website rank higher in search results.
260%
increase in organic revenue
198%
increase in organic transactions
150%
increase in organic traffic
3872%
increase in sessions from SEO
The benefits of SEO for Fintech companies
The benefits of digital marketing for Fintech businesses are more than what can be listed here, but let’s highlight a few:
- Global reach: Fintech SEO enables you to expand your reach and find people most interested in what you offer. If someone’s searching the terms you’re optimizing your website for, they can find your business and connect with you.
- Better experiences: Investing in SEO for fintech helps you enhance your clients’ user experience. You optimize your website to help it rank better in search results, which ultimately leads to a better user experience.
- Improve revenue: Optimizing your website leads to more qualified traffic visiting your website. More qualified traffic means more conversion and revenue for your Fintech company.
3 tips for doing SEO for Fintech businesses
SEO is a blanket term that encompasses a lot of different tactics. Here are some tips to help you do Fintech SEO successfully:
1. Identify keyword research trends
Keywords are the driving force behind any search engine inquiry. They are the terms the user is using to find what they are looking for. To find the right keywords, you have to remove yourself from your company’s desk and put yourself at your client’s computer.
You can use various tools and techniques to find the keywords that will get your website to rank better in the search results pages. Make sure to focus on long-tail keywords, which contain three or more words, to ensure you drive the most qualified traffic to your website.
2. Invest in content marketing
If your potential clients are searching for answers, do you have pages on your site with the answers? Content gives your site credibility, builds trust, and engages users — But it also drives conversion.
Effective content can guide potential customers through the sales funnel, from the early stages of awareness and consideration to the decision stage.
In order for the copy to have this engagement, it needs to convey authority and credibility. You need to share your knowledge with your audience and show them you’re an expert in the Fintech industry.
3. Optimize your website
You need to optimize your website to do SEO for fintech companies successfully. Some areas of focus include:
Part of keeping your site optimized is monitoring and tracking the website’s performance. Analytics tools can identify areas that need improvement and allow for data-driven decisions on what the next steps are.
3 Fintech trends to cash in on (with the help of SEO)
Taking advantage of Fintech trends helps you get an edge on your competition. Trends in the industry include:
Trend #1: Use of Fintech apps
In 2025 and beyond, the popularity of Fintech apps will continue to grow. More people rely on apps to help them with investing, money management, and more. If your Fintech company has a top-notch app to promote, it’s time to start promoting it.
So, how can SEO help you with promoting your app?
A good start is to create content, and within that content, target relevant keywords related to your app. For example, you might create a blog post on “top money management apps” if your company offers that kind of app.
Creating this optimized content can help drive traffic to your website, resulting in more users checking out your app.
Trend #2: Gamification and interactive elements
Gamification can add an element of fun to your marketing, products, and more. Often, finances can feel very serious or overwhelming to customers. You can give customers a sense of achievement by introducing gamified or interactive elements.
Adding interactive elements helps improve your SEO, too. It can increase dwell time on your pages, which leads to better rankings and more qualified traffic. Integrating interactive elements, like calculators and quizzes, is a great way to draw people into your website.
Trend #3: AI in Fintech marketing
Artificial intelligence (AI) is being used in various forms, from chatbots to customers, and to provide tailored solutions for customers. It can bring quick problem resolutions to your audience and guide your clients on your products.
Want to start using AI as part of your SEO strategy? Consider using it to find keyword opportunities or to add alt text to your images.
Bank on better SEO with WebFX for Fintech companies
With these tips, you should be able to start your journey to elevate your Fintech business and increase your search engine rankings. Of course, SEO is all about being constant and growing your content to stay fresh and relevant. Getting an online marketing agency can help you with that.
WebFX features an experienced in-house team of more than 500 marketing professionals, plus an impressive track record, having generated over 24 million leads for our clients in the past five years.
Call us at 888-601-5359 or contact us online to start your SEO journey with us!
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