Digital Marketing Resources for Healthcare Companies

70,000

health-related searches

are made per minute every day

68%

word-of-mouth referral patients

say online reviews were their #1 reason for doctor selection

60%

of doctors

say social media improves the quality of care delivered to patients

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2024 Trends in Healthcare:

More Healthcare Trends

Increased consumer expectations of

transparency

Increased consumer expectations of

seamless UX

Increased need for

recruitment strategies

Recommended strategies to consider for 2024:

Healthcare Marketing Challenges

Hear from one of our senior healthcare industry experts Alexa on what we see amongst our healthcare clients, and how we recommend approaching these challenges:

Not getting enough traffic
Opening up a new location
Not getting enough patients
High patient turnover

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Most Popular Digital Marketing Strategies for Healthcare Companies

SEO PPC/Geofencing Web Design CRM/Marketing Technology Social Media

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Resources for Healthcare Companies

Top Tips From The Experts

Are you looking to increase your visibility online? Hear from Dane, a digital marketing expert at WebFX with specialized experience working with healthcare businesses. Check out the video for reliable tips to rank higher in search engines, get in front of nearby users searching for providers like you, and improve your website’s user experience!

Thumbnail for a video about 3 tips for healthcare marketing. Dane, a digital marketing expert at WebFX, is pictured on the right side of the thumbnail.

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Healthcare Strategies, Tips, & FAQs

Healthcare Marketing Strategy

Healthcare Marketing Guide

Learn how to choose a trustworthy marketing partner for your healthcare company, with insights from our healthcare marketing experts at WebFX!

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Healthcare #HowWeDidIt

Addiction Rehab Center

challenge

Drive contact touchpoints for treatment programs.

Recent Initiatives

SEO on-page optimizations
SEO AI-powered outlines for client-created content
CRO audits & UX implementation

175%

Increase in SEO Form Submissions

Counseling Services

challenge

Increase appointments for new patients through paid advertising.

Recent Initiatives

Campaign targeting by city for more precise budget management
Ad groups by service type for direct keyword and landing page matching
Ongoing micro-optimizations like search terms reviews and ad refinement
Landing page UX optimizations focused on improving conversion rate

132%

Increase in PPC Conversions

Senior Living Facility

challenge

Increase touchpoints for new in home care clients through paid advertising.

Recent Initiatives

Campaign organization by service type
Ongoing micro-optimizations like demographic-based bid adjustments and sitelink optimizations
Ongoing ad testing and refinement

33%

Decrease in PPC CPL

ABA Therapy

challenge

Increase contact touchpoints for families in need.

Recent Initiatives

On-page optimization such as low-hanging fruit, titles, and metas
Add professional top-of-funnel content to drive more qualified traffic to the site
UX optimizations including CTA buttons and main menu improvements

111%

Increase in SEO Traffic

Dermatology

challenge

Increase appointment requests for new patients through paid and organic search.

Recent Initiatives

Re-strategize PPC campaign targeting and bidding strategy
Launch dedicated PPC landing pages
Lean into automation targeted at appointment requests over phone calls

47%

Increase in PPC Conv Rate

In-Home Senior Care

challenge

Increase contact touchpoints for new in home care clients.

Recent Initiatives

Location page optimization for SEO and UX including keyword insertion, CTA button updates, and form positioning improvements
Add fresh professional content to location pages

89%

Increase in SEO Phone Calls

Healthcare Facility

challenge

Drive contact forms for fertility consultations and services through SEO.

Recent Initiatives

CRO/UX optimizations to homepage and navigation
Add CTA button to mobile header
Optimize service pages add new “Meet the Pharmacists” page

211%

Increase in SEO Form Leads

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