25+ Mobile Marketing Statistics That Prove Mobile Matters

On this page, we’ll provide you with mobile marketing statistics that prove why you need mobile marketing for 2025.

P.S. If you need help transforming your digital marketing plan to be more mobile-forward, call us today at 888-601-5359 to speak with a strategist!

* Last updated March 13, 2025.

Mobile marketing statistics to know in 2025

You may optimize your website for desktop users, but if it’s not optimized for mobile, you’re missing out on a lot of leads. If your site is mobile-friendly, leads are more likely to engage with it, and you’ll continue to grow your rankings and online brand.

To help you understand the importance of mobile marketing, we’ve compiled the leading mobile marketing statistics below:

1. 61% of all website traffic is generated from mobile phones. (Source)
2. 19% is how much of their marketing budget U.S. marketers allocate to mobile advertising. (Source)
3. 61% of users have a higher opinion of mobile-friendly websites than they do of non-mobile-friendly ones. (Source)
4. 63% of Google searches occur on mobile in the U.S. (Source)
5. 52% of PPC clicks come from mobile. (Source)
6. 47% of people prefer to check their emails on a mobile device. (Source)
7. 41% of email views — and 75% of Gmail users’ email views — come from mobile devices. (Source)
8. Nearly 90% of YouTube views come from mobile devices9. (Source)
9. 98.5% of users access Facebook from a mobile device. (Source)
10. TikTok is the most popular mobile app in the world. (Source)
11. 97.8% of people worldwide own some type of mobile phone. (Source)
12. Americans spend an average of 5 hours on their phone every day. (Source)
13. 530 million mobile ad-block users and 290 million desktop ad-block users exist worldwide. (Source)
14. In the U.S., mobile advertising expenditure is expected to exceed $216 billion in 2025. (Source)
15. 205 times a day is how often Americans check their phones. (Source)
16. 48% of Americans say they have never gone longer than 24 hours without their cellphone. (Source)
17. Mobile users are 40% more likely to make impulse purchases. (Source)
18. Around 187.5 million users in the U.S. will have made at least one purchase via their mobile devices in 2025. (Source)
19. 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search. (Source)
20. 43.2% of Americans consider themselves “addicted” to their phones. (Source)
21. 63% of consumers prefer to find information about brands and products with their mobile devices. (Source)
22. 72.9% of all ecommerce sales in 2025 are expected to come from mobile shopping. (Source)
23.  42% of all mobile purchases come from social media. (Source)
24. Around 98.1% of users access the Internet through mobile devices. (Source)
25. When in-store, 82% of mobile users search on their phones for details.(Source)
26. Nearly 30% of smartphones worldwide are iPhones. (Source)

Our digital marketing campaigns impact the metrics that improve your bottom line.

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WebFX has driven the following results for clients:

$10 billion

in client revenue

24 million

leads for our clients

7.14 million

client phone calls

Grow your mobile marketing strategy with WebFX!

Mobile marketing is a crucial part of your digital marketing plan. You need to ensure that when you implement different strategies, you keep the mobile-friendly aspect in mind. At WebFX, we know how to create mobile marketing plans that enhance the mobile experience for your audience.

We’re a full-service digital marketing company that specializes in mobile marketing plans. We have a team of 500+ experts that are dedicated to your campaign.

To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients, and we can do the same for you. If you’re ready to start taking advantage of mobile marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.