Corporate Reputation Management Pricing

Key Takeaways

• Reputation management costs $151 – $5,000 per location (67% of businesses)
• Reputation management costs $100 – $10,000 per month (72% of businesses)
• 100% of businesses are satisfied with the return on investment (ROI) they receive from reputation management
• 72% of businesses partner with an agency for reputation management

Reputation management pricing basics

We surveyed over 250 businesses to find out how much they pay for reputation management. Keep reading to discover what they shared!

How much does reputation management cost per location?

On average, reputation management costs $151 – $5,000 per location (67% of businesses).

Some agencies or freelancers charge for reputation management per location. The more locations you have, the higher the cost.

Other factors that can influence your cost per location can depend on your chosen agency or freelancer’s experience and the scope of your project, like whether you want help with managing reviews on multiple platforms.

How much does reputation management cost per month?

Reputation management costs $100 – $10,000 per month in 2025 (72% of businesses).

Monthly reputation management costs can fluctuate depending on your chosen agency or freelancer, the size of your business, the number of locations you have, and the scope of your reputation management needs.

How do businesses pay for reputation management?

When it comes to paying for reputation management, you have a couple of options. For example, you can choose to:

• Manage your strategy in-house with your team and/or third-party tools
• Partner with an agency
• Partner with a freelancer

The majority of businesses (72%) choose to partner with an agency for their reputation management strategy.

Managing your strategy in-house can be time-consuming and more costly since you’ll likely need to hire an extra team member or two and pay for third-party tools.

An agency like WebFX provides completely do-it-for-you reputation management services which require little to no effort on your part for a fraction of the cost.

Is reputation management worth the cost?

Yes, reputation management is worth the cost! In fact, 100% of businesses say that they are happy with the ROI they receive from their reputation management efforts.

Reputation management helps your business build valuable trust signals with your audience, encouraging more people to become customers or clients.

Whether users are scrolling your reviews or searching for recommendations, reputation management helps paint your company in a positive light and show your audience that not only do you sell the products or services they need, but other users have had positive experiences with your business.

10 reputation management examples

Want to learn more about how reputation management works? Here are 10 examples of reputation management services and the value they offer your business.

1. Saturating search results: Suppressing negative news by publishing positive content that fills Google search results
2. Monitoring search results: Watching Google search results to make sure they constantly show your business in a positive light
3. Optimizing social media: Leveraging free profiles to fill Google search results for your brand name
4. Owning social media: Controlling the conversations people have about your brand on social networks
5. Promoting your brand: Advocating your business and its website on other powerful websites to build brand awareness and positive press
6. Reworking search results: Exercising multiple strategies to dramatically alter search results
7. Distinguishing executive reputation: Promoting articles and blog posts that positively showcase corporate leadership
8. Developing multimedia: Crafting photos and videos to rank your business in multimedia-specific search results
9. Communicating openly: Reporting to you on what we want to do, what we did, how it worked, if it worked, and more on a regular basis
10. Tracking results: Showing you where your money has gone and how it’s helped build your online reputation

Note: These are only examples. Your reputation management plan, costs, and results will vary depending on the custom package designed for your company’s specific needs.

Now, let’s talk specifics. Whether your company is under fire from a competitor or someone’s publishing a bad review on every website they can find, you need to fight back.

All of our reputation management services are designed to do exactly that, so you can take control of your online reputation and rebuild it, brick by brick. Now, let’s talk specifics. Whether your company is under fire from a competitor or someone’s publishing a bad review on every website they can find, you need to fight back.

How to earn 11.5x more customers

Believe it or not, 92% of consumers check online reviews before buying.

So if you have a negative reputation online, you’re probably losing 92 customers you could have for every eight you get.

But there’s a silver lining — that means you could increase your sales by 11.5 times your current amount, assuming you’re only earning 8% of your potential customers.

That’s the bottom line for corporate reputation management. You could be earning so much more. You could be beating your competitors so much more. Likewise, you could be thriving online if only your customers didn’t see the bad things people have said about you online.

Fight back — and win

By choosing a corporate reputation plan from WebFX, your company straps on the gloves, gets in the ring, and starts throwing punches.

Every time you throw a new punch, you don’t just take down an unfair review — you make it harder for new unfair reviews to get seen.

That’s the foundation of WebFX’s approach to reputation management. We go on the offense while building up your defense, so you can come out the gate swinging and relax once you’ve won.

Then, we keep an eye on your online reputation to make sure all that negativity doesn’t come back. And if it does, we deal with it as quickly as possible.

In other words, reputation management keeps your company strong against incoming attacks. We have your back, and that means making you look as good as possible online.

The “big 3” crucial websites for reputation management

In addition to your own website, corporate reputation management takes advantage of other key online properties to improve your company’s image.

These three sites also happen to be the three biggest sources of online reviews.

So what are the three most important sites to reputation management?