The 5 Best AI Image Generators for Your Marketing Needs

Did you know that one-fifth of U.S. content creators used AI to edit content, and generate images and videos?

AI image generators have come a long way. In fact, some AI image generators can create videos, too.

With so many options, which tool should you choose? We’ve shortlisted five of the top AI image generators you can use for your business based on the following criteria:

• The quality of their output
• Their capability to create images using text prompts
• Their user-friendliness

Keep reading for a slightly more detailed overview of each one!

1. DALL-E

Price: $20 per month (Free version available through Bing Copilot)

DALL-E is kind of where it all started. It’s the tool that kicked off the trend that all the other tools on this list scrambled to follow. Developed and provided by OpenAI — the same company that offers ChatGPT — DALL-E is one of the top AI image generators.

There are a couple of different versions of DALL-E. The latest version is DALL-E 3, which is available with a $20/month ChatGPT Pro plan. You simply type the prompt straight into ChatGPT, specifying that you want an image, and the tool will generate one for you.

Conveniently, you can also harness DALL-E through Bing Copilot for free. You must be signed in to your Microsoft account to use it, though.

All you do is ask Bing Copilot to generate your chosen image, and it will give you three or four different variations on your prompt.

2. Jasper AI Image Suite

Price: $59+ per month (7-day free trial available)

Jasper AI Image Suite isn’t just an art tool — it primarily offers text generation features. 

As far as AI tools go, Jasper is one of the most expensive. That’s partly because you’re paying for the text generator as well, but even so, it can take a big bite out of your budget. The cheapest plan is Creator, which costs $39/month, and the AI Image Suite is available in the $59/month Pro version.

Having said that, Jasper is able to produce pretty decent results, so it may be worth it for you.

3. Midjourney

Price: $10 per month

Another of the best AI image generators is Midjourney. It’s also one of the more interesting options on this list. For some reason, it operates exclusively through Discord. First, you must create a Discord account and join the Midjourney server, at which point you use chat commands to generate images.

Though you can join the server for free, you must have a Midjourney subscription to actually generate images yourself. Those subscriptions start at as little as $10 a month but go as high as $120 per month for added features.

4. Adobe Firefly

Price: Starts at $9.99 per month (free plan available)

There are two ways to access Adobe Firefly. The first is to access the beta directly online, which you can do via a free plan or by paying $9.99 monthly for more credits. The second method is to access it via Photoshop, which you can do with a Creative Cloud subscription.

Firefly is pretty different from the other tools on this list since it’s trained exclusively on Adobe stock photos and images they have permission to use.

5. Getty Images

Price: $49 for 25 generations

Last on our list of top AI image generators is Getty Images. You’re likely familiar with this company for their vast array of stock photos, but they also offer an AI image generator. Just like Adobe Firefly, this generator is trained exclusively on stock images.

While the quality of these images isn’t flawless, the great thing about Getty Images is that it frees you from any legal repercussions of using images it generates. So, on the off chance that someone tries to sue you for using a Getty-generated image, Getty will compensate you.

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Should I use AI image generators?

There’s an obvious appeal to image generators. For starters, they can produce images in far less time than it would take to create similar images organically. Plus, many image generators have free versions, meaning you don’t have to pay an artist or photographer

That makes AI image generation super helpful for businesses in certain cases. However, there are a couple of caveats to consider:

1. Copyright

There’s the matter of copyright. AI tools pull from real photos and artwork to create their images, which has led to ethical concerns (and even some lawsuits). Additionally, since you can’t copyright AI-generated images, nothing is stopping your competitors from stealing those images from your marketing materials.

2. Quality

Then there’s the issue of quality. AI-generated images frequently look bad. They’re typically a bit “off” at best, and downright disturbing at worst.

That’s especially true of images generated by free tools — you get what you pay for with AI. All of that means that it’s often better to just pay a photographer or artist to produce something that you know will look good.

There are other pros and cons besides the ones listed above, but hopefully, that gives you a general overview of the situation. It’s up to you whether or not you use AI image generators.

Using them in small doses can be very helpful, but relying on them too heavily could be more trouble than it’s worth.

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Regardless of how you obtain your images, the most important thing is to ensure that they’re optimized to drive ideal results for your marketing campaigns. And to do that, you may need the help of a professional agency like WebFX.

When you partner with us for our digital marketing services, you’ll have an extended team of experienced marketers that will turbocharge your campaigns’ results and revenue growth.

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