Getting Social Media Marketing Help: A Comprehensive Guide

When done right, social media marketing ensures you achieve your strategic marketing and branding goals. It can drive impressive results like building brand awareness, boosting customer engagement, improving customer satisfaction, and boosting leads and sales.

But, to achieve these goals, you must put in long hours and continuous efforts. With tons of operational tasks to complete every day, you need social media marketing help from professionals.

Your helpers will handle the setup, maintenance, and optimization of your social media profiles to ensure visibility and relevance. They also handle creating, posting, and promoting content and engaging customers by following, liking posts, reporting, and responding to comments.

As a result, you have more time to focus on your core business operations while your social media profiles remain vibrant and up to date.

When do you need social media marketing help?

Social media marketing has many moving parts that may feel overwhelming to business owners or employees without the expertise and experience. It’s an ever-changing industry that requires professionals who understand how to develop and execute strategies that boost results.

Other than not having the right skill set or experience to pull off successful social media marketing campaigns, there are other reasons why you need to seek external social media marketing assistance.

Here are some questions you need to ask yourself when attempting to answer the question — do I need social media marketing help?

1. Do you have time to allocate to the various social media marketing tasks like content research, creation, customer engagement, and performance analysis?
2. Can you manage posting and promoting content on the various social media platforms where you need to appear and rank?
3. Are you delegating social media marketing to employees who are already dedicated to other tasks and treating this as a side gig?
4. Do you want to create a social media calendar that ensures you post content consistently for customers?
5. Are you spread too thin and not getting the results you desire for your social media marketing campaigns?
6. Are you looking to save costs associated with managing an in-house social media marketing team?
7. Do you want access to a team of experts with professional knowledge and updates on the latest trends and best practices?

If your answer to most of these questions is yes, that’s a sign that it’s time to seek assistance.

Where should you get social media marketing help?

Outsourcing social media marketing is one way of seeking help from professionals who specialize in the craft. It involves delegating all or some social media tasks to an agency or freelancer with expertise and experience in social media marketing and community management.

You can also opt to use an in-house team or intern to help with social media. An in-house social media team or interns is a great idea because of their loyalty to your business and constant in-person updates.

However, an in-house team can get pretty expensive because you must consider paying salaries, benefits, and training. Interns also lack the expertise and skill set you need to drive results.

So, what’s the best option? Outsourcing to a social media marketing agency is an effective way of getting help, especially for smaller businesses with tight budgets. Here’s why you should outsource social media marketing:

• Work with the most experienced companies, like WebFX, with 25+ years of experience
• Maximize your marketing budget and increase your return on investment (ROI)
• Have a wide range of capabilities and diverse specialties that help you get the best results
• Scalable social media marketing services that you add on or reduce as your business grows
• Costs less than in-house social media marketing teams starting at $100 – $5,000 monthly
• Access to cutting-edge tools, including AI and machine learning tools, that improve campaign performance

Your other option is to contract a social media consultant who help you create and revise your strategy to save you time and streamline your process. They assess your social media presence and brand to offer guidance on creating an effective social media marketing strategy that drives engagement and attracts valuable leads.

How do I choose a reputable social media marketing partner?

Hiring a social media marketing partner involves a set of steps that help you identify the right company that aligns with your business goals and delivers your needs. Here are the criteria for choosing a social media marketing helper:

1. Determine your goals

Before seeking social media marketing help, you need to clearly define your goals so you understand the specific areas you need assistance. Some areas you may benefit from a little help from professionals, and you can set goals around, include:

• Boosting your follower count and engagement
• Posting more frequently and consistently
• Driving brand awareness and more website traffic
• Improving fantastic customer service
• Boosting leads and sales

So, choose a partner who understands your goals and needs and has the capacity, tools, and techniques to help you achieve these goals.

2. Define your budget

How much are you willing to spend to get help? Determine your budget and get a social media consultant or agency that will help you stick to it while delivering maximum value. Typically, social media marketing costs between $20 – $50 per hour, which varies by campaign size, scope, and platforms.

Steer clear of companies that hide their prices, as it can end up being a frustrating experience. Transparent pricing helps you preempt the costs and plan for them accordingly. They should also be able to break down the pricing details.

3. Evaluate partner portfolios

A social media portfolio is a curated collection of an agency’s or consultant’s best works that showcase their skills and experience. Always ask potential partners for their portfolios to gather insight into their work and the results they’ve been able to drive.

When analyzing their portfolios, check that they have experience in your industry and working with SMBs or enterprises (depending on the size of your firm.) Experience in a wide array of industries may indicate they’re well-rounded and capable of delivering your needs. Check for numbers that relay results like an increase in followers, engagement, and conversions.

4. Analyze their social media profiles

Choose a partner who can tell and do. So, other than evaluating what they’ve been able to achieve for clients, consider your thoughts and opinions on their own social media profiles. Analyze their social media profiles to confirm that they actively use the platforms and engage with their customers.

They’ll likely implement the same strategies to your profiles, so they must have a strategy that mirrors their values and goals. Be sure to choose a social media marketing partner that actively engages their audience, which indicates they value them and they’ll value you.

Grow your brand with social media consulting services from WebFX

Still wondering how to seek help for your social media marketing? Request a free proposal from WebFX today for our social media consulting services geared toward helping you unlock valuable social media networks and build your brand’s voice.

When you partner with us, you get a dedicated campaign manager who takes the time to understand your needs. Our consultants craft strategies that keep your audience engaged and outdo your competitors.

Call us today at 888-601-5359 to discuss different strategies and perspectives to elevate your social media marketing campaigns.