20+ Site Speed Statistics To Boost Your Loading Times

If you’ve read about web design and search engine optimization (SEO) before, you probably know that page load speed is a huge factor in attracting users to your site. You have no doubt heard again and again how vital it is to make your website load quickly.

And that’s a very true statement — you should do all you can to optimize your page speeds. But what makes site speed so important?

We’re here to help you answer those questions with the help of some top site speed statistics in 2025. Keep reading to find out more about how page speed is to the success of your marketing!

Site speed statistics for businesses in 2025

Page load speed is a crucial factor that influences not only user experience (UX) and perspective, but how Google and search engines rank your website.

The following statistics on site speed will help you learn more about how people react to poor page speeds (as well as fast ones!) Let’s break down the top site speed statistics for 2025 below:

1. The average website takes 1.9 seconds to load the main page content on mobile. On desktop, pages load within 1.7 seconds. (Source)
2. The average page load speed among sites ranking on page one of Google is 1.65 seconds. (Source)
3. More than half of visitors leave a page if they’re forced to wait longer than 3 seconds. (Source)
4. 50% of users blame their internet for slow website speeds. (Source)
5. Pages that take only one or two seconds to load have an average bounce rate of 9%, but pages that take five seconds to load have an average bounce rate of 38%. (Source)
6. Nearly 70% of users say that an online retailer’s site speed has an impact on how willing they are to buy from that retailer. (Source)
7. 64% of online shoppers who have a poor user experience on a website will go find a different store to shop at. (Source)
8. Half of online users surveyed say they’d prefer to miss out on animation and video if it meant getting faster load times. (Source)
9. For each second of additional page load time, conversion rates decrease by an average of 2.11%. (Source)
10. 32% is how much the probability of a bounce increases as page load time goes from 1 second to 3 seconds. (Source)
11. The top 10 ecommerce websites in the U.S. have an average page load time of 1.96 seconds. (Source)
12. Page load speed is in the top 20 Google Ranking Factors. (Source)
13. 79% of shoppers who have trouble with site performance say they won’t return to the site to buy again. (Source)
14. A load time between 0–4 seconds is best for optimum conversion rates. (Source)
15. 42% of retail site visits on desktop bounce, the lowest figure of any industry. (Source)
16. When a website passes Core Web Vitals thresholds, visitors are 24% less likely to abandon during loading. (Source)
17. Only 34% of the top 100 websites by traffic pass Core Web Vitals. (Source)
18. Google and Naver.com are the fastest-loading websites on mobile, with average speeds of 1.2 seconds. (Source)
19. 44% of online shoppers share negative online experiences with others. (Source)
20. 9.1% more shoppers added items to their basket when mobile site speed increased by just 0.1 seconds. (Source)
21. Shoppers visit 8.9 pages when load time is 2 seconds, versus just 3.3 pages when load time is 8 seconds. (Source)

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Get help optimizing your page speeds with WebFX

The above site speed statistics have made it clear just how vital fast page speeds are. But you may be struggling with how to make your site run faster. If that’s the case, no worries — you can simply partner with WebFX.

At WebFX, our site speed team has more than 29 years of experience improving page speeds. In fact, we can also help you optimize your SEO as a whole so you’ll rank higher in Google search results and attract more traffic to your website.

To get started with us for page speed optimization services, just call 888-601-5359 or contact us online today!