Search engine optimization (SEO) has been around as a digital marketing strategy for years. But with the Internet constantly changing, how are people still finding success with it?
With our 29 years of experience, WebFX has tried different SEO methods with clients across all markets. During that time, we have figured out how to hone an SEO strategy and adjust for new techniques and demands, all while achieving better results.
Our turn-key solutions aren’t magic (even though it may seem like it). We’ve used data, time, and research to nail down the process for creating custom solutions no matter what your audience or industry.
This post will break down SEO success stories and show you how transformative SEO can be for your business:
12 Successful SEO Examples by Industry
If you want to start planning your SEO campaign today, call us at 888-601-5359 to speak with an SEO strategist!
1. Manufacturing SEO success story
Our first SEO success story comes from Polymer Solutions International (PSI), a leading supplier of reusable material handling products. They manufacture products for a range of industries, and they need to stand out amongst other names in their own.
The SEO strategy
PSI started with no formal marketing plan, meaning we were starting from the ground up to get their name in the search engine results pages (SERPs). Our team evaluated their current online presence and highlighted key areas for improvement.
With the main goal of improving their online presence, we created a strategy that involved targeting high-value SEO keywords with meaningful, informational content about material handling solutions. This content included information on their sustainability initiatives, operations, and available products.
Our content team also optimized title tags and meta descriptions to grab users right from the SERPs. We then worked on building high-value links to boost rankings and visibility while promoting the new informational content that drives traffic to their site.
SEO results
SEO was able to transform PSI’s online presence and start introducing them to prospects and clients organically. With the SEO strategy we created for PSI, they were able to achieve the following and more:
- 22% increase in YoY organic traffic
- 18% increase in YoY organic quote submissions
After that kind of growth, PSI was able to move more people into its sales funnel and get more users interested in their services. They found more businesses that could use their unique manufacturing services and found a better place in their market, all because of SEO.
2. Healthcare SEO success story
Up next, we have Hurst Pediatric Dentistry, an SEO campaign example from the healthcare industry. They offer pediatric dental services and a stress-free environment for patients and parents alike. However, even with their great services, they wanted to increase their number of patients and see better marketing returns.
The SEO strategy
Our SEO strategy aimed to target pediatric patients in the Dallas-Fort Worth area. To help them boost their search rankings, we created a custom SEO plan that included a local-specific focus.
The first step for this practice was optimizing for local listings and creating a Google Business Profile. We then used our team of healthcare industry writers to create content surrounding their service offerings and at-home care for parents. This content also surrounded high-value keywords related to pediatric dentistry.
We also managed local reviews and targeted local content to build trust and credibility for their practice.
SEO results
The results for this business show the impact that SEO can have on a local, specialized business:
- 3872% increase in sessions from SEO
- 540% increase in leads from organic search
This SEO campaign example highlights the importance of targeting your audience and meeting them where they are. We highlighted sessions and organic leads, as they show the power of improving rankings and getting your website in front of more people.
With these results, Hurst Pediatric Dentistry was able to see more patients and continue serving their community.
3. Heavy equipment SEO success story
Cleveland Brothers is the largest Cat dealer in Pennsylvania, and they serve the surrounding states with superior heavy equipment solutions. They offer a full line of Cat equipment, parts, and services, placing them right in the middle of a highly competitive industry with long sales cycles.
Their goal was to attract more traffic and close more deals while positioning themselves as industry leaders.
The SEO strategy
We focused heavily on improving the content on Cleveland Brother’s site to help improve its approach to digital marketing.
In such a technical industry, it can be challenging to create accessible copy that appeals to everyone. Our team of heavy equipment copywriters built out pages surrounding machinery-related keywords that target their key service areas.
We also optimized the page layout and internal navigation to help people find and explore their heavy machinery options.
SEO results
In the end, we generated an 82% increase in organic traffic for Cleveland Brothers. That traffic led to more engagement and leads regarding their equipment. They are now able to give their customers a better experience while finding new, organic growth opportunities.
4. Home services SEO success story
Maryland Sunrooms is a prime example of successful campaigns for home service companies. This award-winning design company wanted to increase their appointment bookings and start building for more customers.
The SEO strategy
To help Maryland Sunrooms reach their goal, we developed a custom SEO strategy that would make their website reflect the quality of their sunrooms.
From there, we focused on optimizing their navigation to help customers get around and find what they needed. As more people stayed on their site and explored, their rankings went up.
We also provided a general copy refresh to improve their page layout and give readers more details. That includes the content, meta information, keyword integration, and internal linking.
To help with appointment booking and conversions, we implemented new contact forms throughout their content. These refreshed forms made booking easier for clients, with optimized entry fields and clear steps to reach out.
SEO results
The results from Maryland Sunroom’s SEO include more traffic and appointment bookings. They were able to achieve a 327% increase in website sessions — that’s quadruple what they were earning before.
With a newly optimized website and better results, Maryland Sunrooms sees the benefits of an effective SEO plan in their bottom line.
5. Professional services SEO success story
Healthcare Administrative Partners (HAP) offers radiology billing, coding, and revenue cycle management services. They help practices manage their internal processes to help them grow. However, they needed to work on their own digital approach to find more clients in need and attract more providers.
The SEO strategy
Our strategy for HAP involved a lot of basic SEO tactics that yield proven results. We began by targeting industry-related keywords across their site to help them find providers searching for their services.
From there, we also built authoritative links from other websites to push HAP as a leader in the industry. To give those sites something to link to, we created healthcare content that specifically targeted practices in the radiology field. By targeting these individuals, we were able to boost rankings in search results for business-to-business (B2B) terms.
We also integrated schema markup to help pages rank for high-value results. Our approach focused heavily on optimizing SEO content to target the high knowledge demand of the healthcare services industry.
SEO results
With all these changes, we were able to boost results for HAP and get their site on the map. Here is what we were able to accomplish:
- 63% increase in organic sessions
- 7% increase in email subscribers
This SEO campaign examples showcases the importance of quality content and how it truly makes a difference, especially in fields full of industry-specific knowledge and demands.
6. Ecommerce SEO success story
For an SEO campaign example in the ecommerce sector, we have Marketview Liquor. This company offers a selection of fine wines, liquors, and spirits, and they had one goal — drive revenue across trackable campaigns with more sales.
The SEO strategy
To help Marketview Liquor increase traffic and sales, we knew they needed to build out their website to start ranking and earning more sales.
The key focus area was optimizing product pages to target relevant, liquor-related keywords. We also built out relevant, industry-related content to give readers more information about the company and its products.
Our team also improved user experience (UX) to engage shoppers and keep them on the site. To keep Marketview Liquor’s website competitive, we identified trends and opportunities for improving its performance in the SERPs and earning more traffic.
SEO results
In the end, we were able to generate the following results for Marketview Liquor:
- 95% increase in revenue
- 10% increase in site conversion rate
In the ecommerce sector, clients face tough competition and market saturation. With a custom SEO strategy, we were able to tackle those challenges and place Marketview Liquor in front of those most likely to purchase their goods.
7. Retail SEO success story
Resource Furniture is a luxury furniture store based in Manhattan, New York. Before, they had a solid website and marketing plan, but they knew they were capable of more. To achieve their goal of booking more showroom appointments, we used a combination of SEO and content marketing.
The SEO strategy
We created a custom SEO plan to improve their website’s structure and optimize it for search engines. We built out internal and external links to boost website credibility and indexability. We also spent time optimizing all the meta content and keyword targeting.
The final piece was the content. Our team of expert copywriters conducted in-depth industry research to find the topics and formats that work best in their industry. From there, we wrote, optimized, and published content on their site to get it ranking in the SERPs.
SEO results
Through content marketing and SEO combined, we generated the following results for Resource Furniture:
- 217% increase in month-over-month (MoM) Seo form completions
- 217% increase in MoM Seo quote requests
- 108% increase in MoM Seo showroom appointments
They accomplished every goal they set — more guests booked showroom appointments online, coming from strictly organic channels. With this kind of SEO success, Resource Furniture has become a leading industry name in the luxury furniture market.
8. Recreation and entertainment SEO success story
Our next successful SEO strategy comes from KOA, one of the largest networks of open-to-the-public campgrounds in the world. Their goal was to improve their reach and entice more people to camp with them in different locations all over the U.S. and Canada.
The SEO strategy
KOA’s main goals were to improve its search performance and find new ways to attract users to its campgrounds. They also wanted to increase revenue, specifically from organic traffic. To help them with these goals, we created an SEO strategy surrounding UX and original content.
We started by evaluating and optimizing KOA’s pages for local and camping-specific keywords. This allowed them to reach more campers in their specific geographical areas. Our team of leisure and entertainment copywriting experts then worked on building out their content.
We also conducted a competitor analysis to find opportunity areas that helped KW outperform competitors. On the backend, we improved site speed and functionality to help with UX across the board.
SEO results
Our team spent time updating KOA’s marketing approach and finding new avenues for growing its online presence. After implementing their SEO strategy and adjusting over the months, here are the results we achieved for KOA:
- 260% increase in organic revenue
- 198% increase in organic transactions
- 150% increase in organic traffic
Through building a smarter, optimized website experience, we were able to increase traffic and revenue for KOA. We took them from a basic website and used local SEO to transform them into the leading source for all things camping and outdoor fun.
9. Education SEO success story
Our next success story comes from Mount Wachusett Community College (MWCC), a public, two-year community college in Gardner, MA. This college offers a range of degrees, but they were having trouble reaching local students who would shine in their classes.
Their ultimate goal was to increase enrollment and keep building the close-knit community they pride themselves on.
The SEO strategy
We created an SEO strategy that specifically targeted searchers in and around the Gardner, MA area. By focusing on students looking for higher education opportunities and courses, MWCC was able to increase applications, enroll more students, and drive more revenue.
Their SEO strategy involved monthly link building to create new opportunities to drive applicants while building their authority in the education space. Content was another huge part in boosting their authority — our dedicated education industry copywriters crafted pages on their courses and degrees.
We also optimized their content for relevant keywords that college applicants were searching for. And, to encourage more students to explore MWCC’s pages, we updated all meta information and grabbed users’ attention from the SERPs.
SEO results
Once we started updating MWCC’s website, the results started coming in. MWCC saw a 25% increase in SEO sessions, meaning more students were reaching out and browsing their website. With that kind of increase, MWCC was able to make more organic connections and build their industry name.
10. Non-profit SEO success story
Kent County Tourism Corporation the tourism and destination marketing organization for Kent County, Delaware, and surrounding towns. With that role, they knew they needed to reach people far and wide to promote the beautiful destinations in Kent County.
The SEO strategy
We began by auditing Kent County Tourism Corporation’s current SEO strategy to identify concrete areas to improve search performance. We also conducted a competitor analysis to find opportunities to top related tourist destinations.
From there, our team of tourism and travel copywriting experts crafted content related to the locations and events in Kent County. They also incorporated tourism-related keywords on the Visit Central Delaware website to attract visitors and appear higher in the SERPs.
With these strategies in play, we were able to turn Kent County Tourism Corporation’s goals into a successful SEO campaign.
SEO results
Combined with expert help from WebFX, Kent County Tourism Corporation earned the following results through SEO:
- 167% increase in contact form submissions
- 49% increase in new users
- 44% increase in sessions
With a new-and-improved website and access to a team of SEO experts, Kent County Tourism Corporation has become a leading tourist company in Delaware and beyond. They can continue finding and sharing their destinations and experiences with travelers, all while better managing their budget and targeting their approach.
11. Real estate SEO success story
Property Management, Inc. (PMI) is a successful property management company based in Central PA. They wanted a local company to help them find and connect with more residents. They reached out to us to support our local business and get the SEO results they wanted.
The SEO strategy
Our custom real estate SEO strategy started with auditing their website content to find areas of improvement. We also assessed their website crawling and indexing to find and resolve any errors and make sure Google can see their site.
Our team of copywriters also created property management-focused content, all while targeting industry and local keywords to drive traffic to PMI’s business. The final piece was to build PMI’s link profile to increase trust and authority within the rental market.
SEO results
PMI’s custom SEO strategy led to an 88% increase in organic pages per session. People were spending more time browsing their website and clicking through pages during every visit. This improvement lets them show their properties to more users and better serve the community with professional real estate services.
12. Transportation SEO success story
Our final SEO campaign example is Stockwell International, an Australian freight forwarding company. They saw a lot of success in Australia, but they needed help transitioning into the U.S. market and expanding their services. That’s where our SEO expertise came into play.
The SEO strategy
To help Stockwell get their business in front of U.S. audiences, we began optimizing pages on Stockwell’s website to rank for U.S.-based search terms. Our focus was on high-value keywords related to Stockwell’s freight services and U.S.-focused language.
Our strategy also involved improving Stockwell’s technical SEO to enhance user experience and prevent any issues from deterring users. With these changes, Stockwell maintained an efficient website that reached users all over the map.
SEO results
After some time, Stockwell was able to achieve the following results with their SEO campaign:
- 885% increase in organic traffic
- 473% increase in website clicks
By implementing a successful SEO campaign, Stockwell was able to integrate their business into the U.S. market seamlessly. They increased their clicks and traffic, which inevitably turns into more revenue and sales.
Bonus: How to start your own SEO journey
A successful SEO strategy will support your business and place you directly in front of your target audience. However, if you aren’t sure where to start, you have a greater risk of missing key opportunities.
Here are a few tips for starting your campaign:
- Research your audience and learn what they like. Don’t just guess what they want — investigate SEO approaches your competitors use and see what they have in common.
- Connect with others in your industry. Getting links or callouts from big industry names can help you attract new traffic to your website.
- Find a reliable way to track results. Part of seeing your success with SEO is finding the right tools to measure KPIs and progress. Make sure you have the software and systems you need to watch your growth over time.
- Work with a partner. SEO includes a lot of tips and tricks, so finding a partner to make the process easier will boost your results. Whether you just want help with copywriting or a full-service approach, an SEO agency like WebFX could be the best fit.
See your own success story by partnering with WebFX!
Now that you’ve seen what SEO can do for others, it’s time to see your own success story unfold. By working with a partner like WebFX, you get access to a team of experts who simplify the process while building your list of results.
Our SEO services include everything you need for a winning strategy, including professional SEO copywriters and your own dedicated account manager. That means you can start seeing more organic traffic, leads, and conversions on your website, without adding extra work for your team.
Want to learn more? Contact us online for a free, no-obligation quote, and get a jump-start on your success!
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Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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Table of Contents
- 1. Manufacturing SEO Success Story
- 2. Healthcare SEO Success Story
- 3. Heavy Equipment SEO Success Story
- 4. Home Services SEO Success Story
- 5. Professional Services SEO Success Story
- 6. Ecommerce SEO Success Story
- 7. Retail SEO Success Story
- 8. Recreation and Entertainment SEO Success Story
- 9. Education SEO Success Story
- 10. Non-profit SEO Success Story
- 11. Real Estate SEO Success Story
- 12. Transportation SEO Success Story
- Bonus: How to Start Your Own SEO Journey
- See Your Own Success Story by Partnering with WebFX!
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