8 SEO Examples to Imitate on Your Business Website

Search engine optimization (SEO) is the perfect avenue for getting your website to appear in Google searches. All you have to do is optimize your web content to satisfy Google’s ranking algorithms, and you’ll soon have a shot at appearing near the top of search results.

The trick, though, is figuring out exactly what it looks like to satisfy those algorithms.

Even if you read up on some SEO tactics you can use, it’s still hard to know what they look like in practice. That’s why we’ve drawn up eight SEO examples to help you understand what to optimize.

Read on for some of the best SEO examples available online, and then consider partnering with WebFX’s team of over 500 experts for our SEO services. Just call 888-601-5359 or contact us online to get started today!

8 top-tier examples of SEO tactics in action

While browsing SEO content sites, you may have read about things like keyword integration or mobile-friendliness before. But without context, those phrases may not have given you a clear sense of direction for your SEO marketing.

Having some examples of SEO can help you see what various tactics look like in practice. To that end, here are eight of the best SEO examples to inspire your own online marketing:

1. Long-tail keyword integration
2. White space
3. Compelling title tag and meta description
4. Reputable backlinks
5. Fast page speeds
6. Responsive design
7. User-friendly navigation
8. E-E-A-T optimization

Find out more about each one below.

1. Long-tail keyword integration

Keywords are one of the most essential components of SEO. By incorporating keywords into your written web content, you can communicate to Google which searches your content is most relevant to, helping it rank for them.

Specifically, you should aim for long-tail keywords — that is, those that are several words long. Longer keywords tend to be more specific, meaning you can reach a more relevant audience and face less competition from other businesses.

Aireserv provides a great example of this in their content.

In one of their blog posts on cleaning air purifiers, they didn’t simply target a short keyword like “air filter” — they went after the long-tail keyword “how to clean an air purifier,” which they included in both the title and subheading of the piece.

As a result, their article holds the top spot in Google rankings for that keyword!

2. White space

Visual design is one of the primary contributors to the overall user experience on your website. If your site has a poor appearance, users won’t want to stay on it. And when users keep clicking away, that tells Google to rank you lower.

Visual design is composed of various elements, including everything from color schemes to page structure.

But one of the main visual elements on a site is white space. White space is simply the space on a page that isn’t taken up by text, images, or other visual elements. Imagine the difference between a page completely packed with text and a page broken up into small blurbs and paragraphs.

Which would you rather read? Probably the latter.

Sun Auto Service demonstrates this principle seamlessly in their written web content.

In their informational pieces, they make sure to break up text into small sections. With headings, images, and white space inserted between the paragraphs, it makes things feel far less cluttered, leading to easier reading and happier users.

If you need help optimizing the look of your website, professional SEO services from an experienced agency like WebFX can help you give your website a glow-up so that it drives more traffic and conversions for your business.

3. Compelling title tag and meta description

SEO starts with getting your content ranking in Google, but it doesn’t stop there. Once your content is ranking, you have to convince users that your site is the result they should click. If you don’t, you won’t stay high in rankings for long, since Google will assume your site isn’t valuable to users.

To gain clicks, you need to give each of your pages a compelling title tag and meta description, which together make up the blurb that appears in search results. The title and meta should make it clear what your business is offering and why users should click.

The Exterminator in Wyoming does a fantastic job with this tactic.

Their title tag makes it clear what they do and where they operate. Their meta description, meanwhile, provides a compelling call to action (CTA) and highlights their “years of experience.”

4. Reputable backlinks

When Google ranks your site, one of the things it considers is how reputable you are. If Google views your site as authoritative in your industry, it will rank you higher — and one of the best ways to seem more reputable is to earn backlinks, which are critical to SEO.

Backlinks are simply where reputable sites in your industry link to your content.

When Google sees a known authoritative site linking to you, it assumes you’re authoritative too and ranks you higher. To earn backlinks, you can look for broken links on reputable sites in your industry and recommend that the site replace them with new links to your content.

Sweetwater offers one of the most impressive examples of SEO in this regard. A short piece on their website entitled “True Stereo” earned a backlink from Wikipedia, which lists it as a reference on its “Stereophonic Sound” page.

While Wikipedia links are NoFollow — which means they don’t directly impact rankings like most backlinks — the fact that Google consistently ranks Wikipedia so high in search results still benefits Sweetwater significantly, since visitors to that page may encounter the link.

It’s no coincidence that that same Sweetwater piece ranks on page one for the keyword “true stereo!”

5. Fast page speeds

Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn’t meet this expectation, you’ll have quite a few users bouncing from your site — which will tell Google that your site isn’t useful to them, causing it to rank lower.

That means you need to practice page speed optimization. Even a 0.1-second improvement in page speed can increase conversion rates by as much as 8%, so it’s definitely a worthwhile tactic.

To improve your page speeds, you can implement techniques like:

• Compressing images
• Caching web pages
• Limiting redirects

You can check your website’s page speeds on Google’s PageSpeed Insights tool, which will give it a score between zero and 100. For an example of a site that’s managed to achieve an impressively high score, we can look at USA Flooring.

USA Flooring’s desktop site earns a 93 in PageSpeed Insights, meaning they probably don’t see many users jump ship during the loading process.

6. Responsive design

With over 50% of all Internet traffic coming from mobile devices, it’s no surprise that Google’s algorithms prioritize mobile-friendly websites. In fact, Google now uses mobile-first indexing for 100% of websites. That means without mobile-friendliness, not only will mobile users not stay on your site, but Google will penalize you in rankings.

To stay high in rankings, you should practice responsive design on your site. Responsive design refers to a type of web design where your site changes its layout to fit whatever screen it appears on. One of the best SEO examples of responsive design comes from Ravensburger.

On a computer screen, Ravensburger’s online store displays their products in a grid formation, with three products per row. A phone screen is vertically oriented, however, so the store’s mobile version lists the products in a single column running down the page.

Here’s their site on desktop:

And here it is on mobile:

7. User-friendly navigation

One of the most essential aspects of good web design is navigation. When someone visits your site, they need to be able to easily find what they’re looking for. That means your site layout needs to be clear and organized.

The simplest way to do this is to use a navigation bar at the top of your website, which is exactly what Samsung does so well on their website.

As you can see, the major sections of the website are clearly laid out in the navigation bar. You can quickly jump to whichever product category you’re interested in. Plus, Samsung goes a step further — if you hover over any of those tabs, you get a dropdown box that displays all of the different sections within that larger category.

That means users can find what they’re looking for in a matter of seconds. Your own site should be equally simple to navigate, with content divided into clear categories.

8. E-E-A-T optimization

In recent years, Google has put an increased emphasis on E-E-A-T as an indirect ranking factor. E-E-A-T stands for Experience, Expertise, Authority, and Trust. The idea is that if a website can demonstrate a high degree of reputability in its field, users will trust it more. That means the more experience, expertise, and authority you can demonstrate on your site, the higher Google will rank you.

IIS Financial Services puts this into action on their own site in a major way. Right from their homepage, they include multiple buttons and links to their “About Us” page, which outlines the long history of financial experience they have.

Additionally, IIS has a blog where they regularly post about financial topics to demonstrate their expertise. And to cap it all off, they feature a variety of case studies on their site showing exactly how they drove results for their past clients. That leaves no room for doubt that they’re an authority in financial consulting.

Whatever your industry, you should aim to demonstrate this same level of authority on your own website to boost your rankings.

Let WebFX optimize your marketing with superior SEO tactics

At WebFX, we understand the complexities that come with managing SEO — that’s why we’re here to help you optimize your online marketing with various SEO packages! With over 29 years of experience, we know what it takes to get your site ranking in Google search results.

WebFX is a full-service digital marketing solutions provider with award-winning marketers, designers, and developers. We’re proud to be the best Atlanta SEO agency and an industry leader in SEO across the globe!

With our SEO services, you’ll receive help implementing every one of the tactics listed above and more. You’ll also receive a dedicated account representative to keep you closely informed about everything we do for your campaign. To get started with us, just call 888-601-5359 or contact us online today!