Unlock the Power of Using Reddit for SEO: How To Create a Powerful Reddit SEO Strategy

Key Takeaway

Subreddits now get higher rankings on Google than ever before thanks to the AI content deal they signed with the search engine giant in 2024.

Reddit is a popular discussion forum, news hub, and content rating platform with over 97.2 million daily active users. It’s a resourceful platform that delivers relevant answers to people in different demographics. 

In 2024, Reddit and Google signed an AI content deal, allowing Google to use Reddit’s content to train its AI tool — Gemini. Through the deal, Reddit got a $60 million payout and, more impressively, a boost in their search results. 

Unsurprisingly, Reddit is now an indispensable information source for search engine users worldwide and a resourceful marketing tool for business owners. Subreddits now get higher rankings than ever before, making it necessary for users to optimize their Reddit profiles and the content they share on Reddit to improve their chances for ranking. 

Below, we discuss the following topics to help you understand how you can use Reddit for search engine optimization (SEO): 

• What is Reddit SEO?
• Why is Reddit SEO important?
• How to create a strong Reddit SEO strategy
• FAQs about how to use Reddit for SEO

What is Reddit SEO?

Reddit SEO refers to the process of improving and updating your Reddit profile and posts to organically boost your visibility on search engine results pages (SERPs). 

Reddit is a robust search tool that millions of users rely on for answers to their queries, product and service recommendations, solutions to their problems, and insights on various topics. Optimizing your Reddit content will make your business more discoverable on Google and ensure you rank highly.  

Why is Reddit important for SEO?

Optimizing your Reddit profile for higher search engine rankings can benefit your business in several ways. 

Google is now heavily favoring Reddit in search results, which is in line with the deal they struck in 2024. In turn, Reddit has been preventing other search engines from indexing its content to return the favor to Google. Take a look at an example of a SERP where Reddit results rank high:

Other reasons Reddit SEO will benefit your rankings include the following:

• Creating helpful content on relevant subreddits boosts your visibility and increases organic traffic to your website
• Engaging in Reddit discussions and forums establishes you as a thought leader and increases your brand awareness 
• Conducting keyword research on Reddit offers opportunities to analyze trending topics and relevant discussions 
• Participating in Reddit discussions allows you to showcase industry knowledge and expertise and build trust and authority with your audiences 

How to create a strong Reddit SEO Strategy

With Reddit dominating SERPs, it’s time to figure out different ways to leverage the platform to improve your site’s SEO and boost your search engine rankings. Below are some tried and true best practices for Reddit SEO, which include:

1. Participate authentically in relevant subreddits
2. Align your website SEO strategy with your Reddit activity
3. Ensure your content aligns with search intent 
4. Create and share content actively

1. Participate authentically in relevant subreddits

With over 3.4 million subreddits on the platform, you bet your target audience is on some of these, looking for solutions that your business may be able to offer. 

To start your journey to better rankings, search and handpick the subreddits that cater to your ideal customer profiles and align with your brand. For instance, if you run a home repair service, you will likely find an engaged target audience on r/HomeMaintenance, r/HomeImprovement, or r/homeowner subreddits. 

Participating authentically in relevant subreddits allows you to share your industry knowledge and establish yourself as an expert. Here are some tips for effectively engaging your audience on subreddits for SEO: 

• Participate by sharing practical solutions, leaving helpful comments, upvoting accurate and relevant content, and downvoting incorrect and irrelevant content
• Use the platform to gain insights about your audience and understand their needs, behaviors, and preferences 
• Ensure that only 10% of your content is promotional and 90% is informational to enhance your credibility 
• Personalize your messaging to the audience on subreddits and follow the rules and etiquette of these groups
• Present people with an opportunity to learn from you by hosting “Ask me anything” discussions
• Making your brand relatable by sharing customer experiences, case studies, and testimonials

2. Align your website SEO strategy with your Reddit activity

Reddit SEO can inform your website’s SEO strategy in many ways, including using it for subject matter and keyword research. One way is to use Reddit to understand your audience and discover different opinions and perspectives on topics you want to discuss on your website.

Like traditional website SEO, you can still leverage keywords you discover on subreddits naturally in your profile and post titles and comments to nail search intent. Avoid simply leaving links to your website on Reddit. 

Instead, create content in Reddit form and place the links within the content. Ensure the backlinks you share provide value to the users on the subreddits to boost your reputation, upvotes, and SERP rankings.

Also, don’t copy and share an excerpt across different subreddits and discussions —this will damage your authenticity. 

3. Ensure your content aligns with search intent

Search intent is among the top six ranking factors to master in 2025 and beyond. It is the reason behind a user’s search. Creating content within search intent ensures you provide users with a desirable experience and increases your chances of ranking high on search engines. 

Publishing human-centric content that fulfills your audience’s needs on Reddit will ensure Google also ranks your pages higher. This is because they see you’re providing users with value by effectively addressing their needs and providing them with the answers they need.

For instance, if you create a post about the “Top 5 Marketing Agencies in Pennsylvania” on Reddit, avoid self-indulging and instead focus on sharing marketing agencies worth looking into and why. 

You can include your company there, but don’t push the readers to pick you — provide them with enough value that they’ll have no choice but to pick you. Reddit users hate self-promotion, so avoid it at all costs. Instead, focus on creating timely, relevant content that provides value. 

4. Create and share content actively

The drastic improvement in Reddit rankings makes it more important than ever to be active on the platform. The more active you are, the more likely you are to appear on search engines. Create and share valuable content on Reddit that helps users solve their problems, encouraging them to upvote your content and come to you as their vendor of choice. 

Say you run a plumbing company and share a post about “Top 10 Plumbing Fixes You Can Do Yourself.” If users find these helpful for fixing small plumbing issues around their home, they’re highly likely to call you whenever they need a professional plumber for a bigger job, like a burst pipe.

Post at least 3–4 times a week to ensure visibility and stay active in the comments, so users with questions can feel seen and heard. Being active boosts your credibility and authority, and as a result, you’ll start to see higher search rankings.

Reddit is a hot spot for engaged audiences, so it’s incredibly important to continually create and post content that meets their needs and effectively addresses their cares and concerns. 

WebFX can help you with Reddit SEO to boost rankings and revenue

Reddit SEO is a relatively new concept, so you need all the help you can get to unleash its power to elevate your online visibility.

At WebFX, we leverage our 25+ years of experience to provide our clients with data-driven SEO services for traffic and revenue generation. We have 500+ digital marketing experts who are always expanding their knowledge and keeping up with the latest SEO trends. 

We’ll help you develop a custom Reddit SEO strategy that enhances your online presence and boosts your search engine rankings. You also get dedicated SEO copywriters who create valuable and engaging content that resonates with your Reddit communities, establishing you as an authority. 

To start planning your Reddit SEO strategy, contact us online today or call us at 888-601-5359.