How to Get Indexed In Perplexity AI: SEO for Perplexity AI

Artificial intelligence (AI) has shaken up every industry, and one that’s been turned upside down is the search industry. After years of depending on traditional search engines like Google, Bing, and Yahoo to find answers to all search queries online, users now have more options than ever before.

Among these options are answer engines like Perplexity, which provide users with AI-driven results and a conversational search experience. Perplexity is an AI search engine founded in 2022 that has experienced significant growth of approximately 147% in the past year to reach 3.3 million monthly searches.

Its exploding popularity can be attributed to its ability to summarize key points from different websites, offering comprehensive information in just a few clicks with additional conversational touchpoints.

So, as a business owner, what do you need to do to be indexed and start appearing on Perplexity? We answer this and other questions below to help you understand how to improve your visibility on Perplexity AI search results.

What is Perplexity AI?

Perplexity AI is an answer engine, or generative AI search engine, revered for offering users concise, conversational, and verifiable answers to their queries (backed with citations).

The platform pulls real-time data from the web and compiles it in seconds, saving users time spent clicking through different search engine results pages (SERPs) for the most relevant answers.

You can access the Perplexity as a search engine on your browser or download the app on mobile devices. The basic platform with robust features is free, but you can upgrade to the premium version, which offers perks like API access and the option to choose from different generative AI tools.

How does Perplexity AI index pages?

Page indexing is the process search engines use to analyze web pages for content and meaning and store them in their database.  When Perplexity AI indexes your web pages, they are stored in its vast database of information and can be retrieved and presented to users when they conduct related searches.

Perplexity uses industry-leading natural language processing (NLP) and machine learning models to crawl the Internet and find pages that match a query’s intent, providing users with the most relevant and accurate information.

Being indexed on Perplexity has many advantages, including offering sources and citations, which boosts the accuracy and reliability of its results. Perplexity doesn’t have a cut-off date for the data and pages it can access, meaning even the oldest pages on your site with nuanced and contextually relevant answers can be indexed.

How can you improve your chances of ranking on Perplexity AI?

Optimizing your website to appear on AI-generated responses is a relatively new process that’s still finding its footing. Unsurprisingly, it has many names, including OmniSEOTM, answer engine optimization (AEO), and generative engine optimization (GEO).

SEO for Perplexity AI is a process that involves many moving parts, including:

1. Providing relevant and helpful content
2. Establishing domain authority
3. Following SEO best practices
4. Generating reviews and recommendations
5. Ensuring website crawlability

1. Providing relevant and helpful content

For Perplexity to index and rank your pages, your pages must provide users with human-centric answers to their queries. Your content must match the search intent to ensure Perplexity AI presents users with answers quickly and succinctly.

Helpful content also makes it easy for the platform to crawl your page and boosts your visibility on Perplexity AI. Following Google’s Experience, Expertise, Authority, and Trust (E-E-A-T) guidelines improves rankings on Perplexity AI and other search engines, like Google and Bing.

Perplexity relies on curated datasets, making it crucial to keep content accurate and up-to-date. Current content with topical credibility also increases your ranking potential and ensures you can be cited on the platform.

2. Establishing domain authority

Domain authority is the measure of a website’s reputation and credibility. It determines your ability to rank organically on different types of search engines, including AI search engines. Perplexity AI prioritizes domain authority over page authority to ensure all pages on the site meet credibility standards.

Ultimately, domain authority depends on page authority because it’s based on consistently publishing reliable and accurate content on your website. Focus on producing unique insights that portray you as a thought leader.

You can establish domain authority by:

• Implementing on-page SEO elements
• Creating linkable, shareable, and high-quality content
• Earning more credible external links
• Taking advantage of more internal linking opportunities
• Removing bad link profiles and fixing any broken links

3. Following SEO best practices

Generative engine optimization (GEO) is a spin-off of SEO, but it still depends on the traditional ranking method as its backbone. Following SEO best practices is essential because even Google and Bing rely on these to generate AI overviews or summaries.

Some of the SEO best practices you must ensure include:

• Content uniqueness or authenticity
• Content freshness
• Fix page speed issues
• Optimize your site for a seamless user experience
• Ensure your site is mobile-responsive

4. Generating reviews and recommendations

Guest posts, collaborations, citations, and mentions show you’re trusted as a reliable source of information. These help establish credibility because they prove and support the legitimacy of your business.

Encouraging customers to leave reviews, recommendations, and testimonials on your site and third-party sites may also enhance your visibility in Perplexity search results. Mentions of your brand, products, and services in industry publications, discussion forums, and academic papers also contribute to your online reputation, even though they don’t include backlinks to your website.

5. Ensuring website crawlability

Website crawlability refers to organizing a website, so Perplexity AI crawlers can read and follow its content and links. When a website is crawlable, web crawlers find it easier to understand and index it, meaning the platform can show your pages in relevant search results.

To make sure your website is crawlable and increase your chances of appearing in zero-click searches, include the following on your website:

• Unique title and meta tags for every page
• Content broken up into logical, digestible sections
• Internal links, so crawlers can access all pages on your site
• An XML sitemap with all page URLs to Google Search Console
• A good website design and easy navigation

Stay ahead of the Perplexity AI SEO curve with WebFX

Perplexity is revolutionizing how people search! You can’t afford to be left behind. At WebFX, we understand it’s already challenging to rank on traditional search engines, but now you have to rank on AI and social media platforms, too.

Avoid the pressure of ranking by outsourcing all your SEO and GEO services to us. We have a team of 500+ digital marketing experts who keep up with industry trends, like GEO, and constantly expand their knowledge to stay on top of the ever-changing AI industry.

With WebFX’s AI search optimization services, you can grow your business’s visibility and ensure you maximize your optimization opportunities. Request a free quote for our custom AI engine optimization plans, or call us at 888-601-5359 to learn more about our OmniSEO™ services.