40+ Account-Based Marketing Statistics for 2025

When it comes to getting prospects to convert into clients, account-based marketing (ABM) is essential. It helps you implement personalized, targeted campaigns for specific accounts and prospects tailored to their interests and needs.

Not convinced that ABM is the right strategy for your business-to-business (B2B) company? We’ve compiled the ultimate list of 40+ account-based marketing statistics of 2025 to show you how this strategy can help your business drive more revenue.

In our mind-blowing ABM stats list, we’ll explore:

• General ABM statistics
• Benefits of ABM statistics
• Challenges of ABM statistics
• Sales and marketing alignment ABM statistics
• Future of ABM statistics

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Account-based marketing statistics: General

How many marketers and B2B companies use ABM to reach their target audience? What techniques do ABM marketers use? If you’re curious about the latest account-based marketing trends, we’ve got you covered.

Check out these general account-based marketing statistics of 2025:

1. Millennials and Gen Z are the top two age groups that B2B marketers are targeting in 2025. (Source)
2. On average, companies dedicate 29% of their marketing budget to ABM. (Source)

   

3. 71% of ABM marketers use marketing automation. (Source)
4. 66% of companies planned to increase ABM spending in 2024. (Source)
5. 70% of marketers now have an active account-based marketing program in place. (Source)
6. 61% of marketers tailor content to specific industries. (Source)
7. 57% of ABM marketers say they target 1,000 accounts or fewer. (Source)
8. 38% is the average amount of accounts organizations will pursue at one time. (Source)
9. 54% of businesses focus on attracting new contacts. (Source)
10. 27% of businesses focus on engaging and converting existing contacts. (Source)
11. 19% of businesses focus on nurturing and cross-marketing to existing accounts. (Source)
12. 61% of B2B marketers deem ABM crucial for their marketing goals. (Source)

Account-based marketing statistics: Benefits of ABM

From helping convert more prospects into current clients to boosting your revenue, there are several benefits of ABM for B2B companies.

Learn more about the ABM’s advantages with these impressive stats:

1. 208% is how much revenue can increase with an ABM strategy. (Source)
2. 97% of marketers say ABM delivers a higher return on investment (ROI) than other marketing strategies. (Source)
3. 94% of marketers rate ABM as extremely or very important to their business objectives. (Source)
   
4. 91% of companies using ABM increase their average deal size, with 25% of those companies reporting an increase of over 50%. (Source)
5. 87% of ABM marketers say ABM outperforms other marketing initiatives. (Source)
6. 79% of opportunities are attributed by companies to their ABM efforts. (Source)
7. 73% of total revenue is attributed by companies to their ABM efforts. (Source)
8. 62% of marketers say they can measure a positive impact after implement an ABM strategy. (Source)
9. 60% of companies report at least a 10% increase in revenue in year one of their ABM strategy. (Source)
10. 80% of marketers say ABM improves customer lifecycle value. (Source)

Account-based marketing statistics: Challenges of ABM

While ABM can help your company grow, some businesses might experience a few challenges along the way.

Working with an experienced account-based marketing agency is one of the best ways to ensure your ABM strategy runs smoothly and drives the best results for your company.

Check out these account-based marketing stats below:

1. Only 5% of B2B accounts are actively looking to buy at any given time. (Source)
   
2. Only 52% of companies measure account-based marketing ROI, and the businesses that do measure ROI often struggle. (Source)
3. Measuring the effectiveness of ABM programs is a serious hurdle for 42% of businesses. (Source)
4. Few ABM programs achieve gains of more than 10% on key metrics. (Source)
5. 37% of marketers find it hard to secure the budget and resources they need. (Source)

Account-based marketing statistics: Sales and marketing alignment

One of the biggest benefits of implementing an ABM strategy is that it helps you align your sales and marketing teams to work together to close more deals for your business.

Explore mind-blowing sales and marketing alignment stats below:

1. 58% of B2B marketers experienced larger deal sizes with ABM. (Source)
2. 56% of B2B marketers expect tighter alignment between marketing and sales activity with ABM. (Source)
3. 50% is how much wasted sales time can be reduced on unproductive prospecting with ABM. (Source)
4. 20% of accounts targeted with ABM become qualified sales opportunities. (Source)
5. 6% is how much more likely you are to exceed your revenue goals by aligning your sales and marketing teams with ABM. (Source)
6. Only 36% of companies executing ABM programs consider their sales and marketing teams tightly aligned. (Source)
7. Organizations with a strong Ideal Customer Profile (ICP) achieve 68% higher account win rates. (Source)
8. 71% of B2B organizations are collecting buyer signals, but more than half of those organizations are not operationalizing the data. (Source)

Account-based marketing statistics: Future of ABM

Are you wondering how the latest account-based marketing trends will change in the future? Check out these impressive Account-based marketing statistics for 2025 below:

1. Global ABM market is expected to surpass $1.6 billion by 2027. (Source)
   
2. 150% is how much ABM efforts are expected to grow amongst B2B companies. (Source)
3. 47% of B2B marketers use ABM to improve the efficiency of their marketing and boost ROI. (Source)
4. 49% of marketers have shifted their objectives to focus more on growing their business with existing accounts. (Source)
5. One-third of marketers are in the planning stages of implementing an ABM strategy. (Source)
6. Amongst marketers with ABM programs over a year old, 59% are satisfied with the outcome. Only 45% of those who recently launched their programs are satisfied. (Source)

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Inspired by these ABM stats?

Inspired by these account-based marketing stats? Ready to start your own campaign but don’t have the time or resources to manage it? WebFX can help!

Our account-based marketing agency specializes in helping B2B companies like yours attract and convert new clients so you can earn more revenue.

In fact, in the past few years alone, we’ve driven over $10 billion in revenue for clients. And we can help your company achieve your business goals too.

Want to learn more about how our account-based marketing services can propel your business to new heights? Contact us online to chat with us by calling 888-601-5359. We can’t wait to hear from you!