A title tag is an HTML tag that labels your page for both real people and search engines. In SERPs, titles appear as the blue text that people click to navigate to your page. They also appear at the tops of browser tabs.

How to write a title tag

Check out these four steps to start creating effective, SEO-friendly title tags: Create an original title Insert the central keywords Add a hook Appropriately promote your brand

What does a title tag look like?

When you code a title tag on the backend of your website, it looks like this: <head><title>Your Title Here</title></head>

How long should title tags be?

Title tags tend to span no more than 60 characters, although it depends on the search engine and the width of the letter combinations. If a title exceeds the display length, the search engine cuts it off, and users can’t see the whole title.

Why are title tags important to SEO?

For on-page SEO , title tags are a considerable factor. So, what is a title tag used for in SEO? Here are two major reasons title tags matter to SEO: 1. Title tags impact your rank in search results Google has directly stated that its algorithms consider title tags when ranking pages in search results. Specifically, Google uses the title tag as one of several ways of determining what a page is about. That means it’s critical for your title tags to accurately convey the purpose of the pages they’re attached to. Your title tag helps provide context to crawlers and bots when they index your page. This tag will help you rank in relevant search results by telling these search engines what your page is about. 2. Title tags impact clicks to your website Google wants to deliver the most relevant search results to users. If people aren’t clicking on your listing, Google will assume your listing isn’t relevant and rank your website lower. Your title tag plays a pivotal role in determining whether someone clicks on your listing. If you have a relevant and optimized title tag that tells people exactly what to expect, they’re more likely to click on it and check out your page. An irrelevant or misleading title tag will have users bouncing back to search results, which negatively impacts your ranking.

How to optimize your title tags

To improve your title tags, you can follow a few best practices, such as: Target the right keywords. Consider search intent. Don’t repeat title tags. Use your brand name when it makes sense.

Do title tags affect your ranking in search results?

Yes! Title tags affect your rankings in search results. Title tags help search engines understand what your page is about and rank it in relevant search results. A well-written title tag will help you appear in the right search results and get more interested leads to your page.

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