How to Power Your SEO Content With AI

More than half of U.S. marketers using AI tools report improved workflow efficiency as a benefit of using AI. For many businesses, AI has become an essential marketing tool for various functions, including search engine optimization (SEO) and content marketing.

With many consumers using AI to conduct searches, you’re probably wondering how you can use AI to power your SEO strategies. You can supercharge your SEO with the help of AI tools and the guidance of human intelligence.

On this page, we’ll cover the following:

• Why use AI for SEO?
• How to use AI for SEO
• 4 AI tools you can use for SEO

Why use AI for SEO?

Using AI for SEO offers a lot of benefits for your business. The simplest answer is that it can lighten your workload. Let’s go through the benefits of using AI for SEO:

• Improved efficiency: AI is great for automating tasks that you would otherwise have to spend time and energy performing manually. By letting AI handle those tasks for you, you can spend more time on other tasks and feel less overwhelmed.
• Real-time analytics and performance analysis: AI tools can provide real-time performance data on your SEO campaigns. It can inform your strategies and optimizations you must immediately perform.
• Scalability: Whether you’re a small business or a large enterprise, you can power your SEO strategy.

Of course, the benefit of AI tools depends entirely on how you use them. If you rely too heavily on AI, you’ll probably find that it makes a lot of mistakes that you then have to spend time correcting. That could cause AI to be a detriment rather than a benefit!

But by using AI only in moderation — as a helpful assistant rather than as a replacement for actual human workers — you can get a lot of benefit out of it, saving time and energy that you can then invest in other areas of your business.

How to use AI for SEO

There are numerous SEO tasks that AI can help you with. We’re going to outline several of those tasks below, including:

1. Creating content
2. Analyzing data
3. Researching keywords
4. Auditing content
5. Generating schema markup

Keep reading to learn more about each one.

Download the full infographic: How to use AI to power SEO content

1. Creating content

One of the most well-known uses for AI tools is content creation. There’s been a lot of talk in the last few years about how businesses can use these tools to create whole blog posts and articles from scratch, as you may have heard.

However, let’s not get ahead of ourselves. While you technically can use AI to write entire pages for you, it’s not a good idea.

AI tools aren’t exactly known for reliably providing accurate information (ever heard of ChatGPT fails?), so the better idea is to let AI create content outlines for you. You can then take those outlines and write the actual pages yourself.

This can help speed your content creation process along a bit (but without compromising the integrity of the content itself).

P.S. If you need help creating content, our SEO services give you access to a team of more than 500 content strategists, writers, and editors to continuously create optimized content for your website!

2. Analyzing data

One of the most important things you can do for your SEO is track and analyze the results that your campaigns drive. And when you do that, AI can be a big help.

It’s becoming more and more common for data analytics tools to integrate AI into their processes. That AI can take your data and analyze it much faster than you would be able to do manually, identifying specific patterns and trends that help you see what you can do to improve your campaigns.

Some tools will even automatically organize that data into helpful charts and graphs that allow you to see a visual representation of your SEO performance.

3. Researching keywords

Keyword research can be one of the more tedious parts of running an SEO campaign. Thankfully, it’s also another area where you can use AI for SEO. There are several tools, like Surfer SEO (more on that later), that use AI to help you come up with related keywords you can target through your content.

Of course, this is one of those SEO tasks that you don’t need to use AI for by any means. Tools like KeywordsFX don’t use AI to generate related keywords, but they’re just as effective. Even so, it’s an option you have if you prefer to use AI.

4. Auditing content

We’ve already talked about using AI to help you create new content. But you can also use it for auditing existing content. There are a couple of ways you can do this. One way is to simply copy and paste a piece of content into ChatGPT and ask it to edit the content for SEO.

If you want a more refined method, though, you can use an SEO content tool (there are plenty of options to choose from) to analyze your content and get custom recommendations on how to reoptimize it to rank higher in Google search results. That’s the method we’d recommend, but it’s also understandable if it’s not in your budget.

5. Generating schema markup

One part of SEO that doesn’t get talked about as often is schema markup — that is, the code on your website that helps Google understand what your pages are about and enables it to create enhanced descriptions for those pages in search results. But despite not being as frequently discussed as other SEO topics, it’s very important.

Of course, if you’re not very familiar with coding, you might want some help creating schema markup for your pages. And as you’ve probably already guessed, AI can provide that help. You can get a basic generative AI tool like ChatGPT to generate schema markup for a page, and then you can plug the result into a schema validator to make sure it all checks out.

4 AI tools you can use for SEO

Since we’ve talked a lot about how you can use AI tools for your SEO, it’s only fair that we give you a few specific examples of AI SEO tools you can use. Four of the best AI tools for SEO are:

1. ChatGPT
2. Semrush
3. Surfer SEO
4. Alli AI

Keep reading to learn more about each one!

1. ChatGPT

Price: Starts at $20 per month (Free limited plan available)

You’re probably not surprised to see ChatGPT listed here, considering that we’ve already mentioned it multiple times on this page. If for any reason you’re not familiar with ChatGPT, it’s a simple enough tool — you simply give it a prompt, and it returns a very human-sounding written response.

You can use this for a variety of purposes, particularly when it comes to creating and editing content. One of the most convenient parts of ChatGPT is that you can train it to mimic your company writing style, which is helpful if you want to use it to write meta descriptions and other short pieces of content.

2. Semrush

Price: Starts at $139.95 per month (Free limited plan available)

Semrush isn’t primarily an AI tool — it’s built as an overall digital marketing platform, with a particular focus on SEO. But it does include a suite of AI tools that you can use to enhance your SEO efforts. Those tools can help you edit your content, find keywords, and identify the best audience to target.

Of course, you shouldn’t get Semrush purely for the AI features — it’s not worth the price if that’s all you plan on using. But if you’re looking for a digital marketing tool anyway, Semrush could be a good choice when it comes to AI.

3. Surfer SEO

Price: Starts at $99 per month

Surfer SEO is another tool we already mentioned on this page. This tool is all about optimizing your content creation process, which it does with the help of AI. It can help you generate content outlines, research keywords, and identify opportunities to improve your search rankings.

Surfer SEO can also create full-fledged posts for you, but like we mentioned previously, it’s probably better to stick to outlines and then write the content yourself. However, Surfer SEO can generate those outlines in any of 10 different languages, which is great for international businesses.

4. Alli AI

Price: Starts at $169 per month

Alli AI is an SEO optimization tool, with an especially strong focus on on-page optimization. It can analyze the SEO of your web pages, giving you insights into what you can change to rank higher in search results. It also allows you to automate A/B testing to determine the best version of each page to use.

Alli doesn’t just do these tasks on a surface level — it can detect (and fix) issues with the coding on your site that might be causing issues for your SEO. It can also automatically write meta tags, alt text, and more. Best of all, it integrates with most major content management systems.

Need help with using AI for your SEO strategy?

It’s no secret that using AI to power your SEO strategy along with human experts can boost your rankings and improve your brand awareness.

If you need help with your SEO and improving your visibility in AI searches, look no further than WebFX. We’re a full-service digital marketing agency offering SEO services that drive qualified traffic, leads, and revenue to our clients.

OmniSEO, our unique approach to SEO, can improve your brand’s visibility even in generative engine searches. We use a combination of AI tools, our team’s 3 million hours of experience, and RevenueCloudFX, our proprietary platform that tracks and measure data from your SEO efforts, to help you grow your bottom line.

Contact us online or call us at 888-601-5359 to speak with a strategist about our SEO services!