By 2025, ecommerce sales are expected to grow by more than 24% and hit over $7 trillion.
So, if you’re looking to tap into the fast-growing ecommerce market, your business needs to sell on the best online marketplaces for sellers. Taking advantage of online selling platforms can help you earn more sales and revenue, supercharging your growth!
Keep reading to learn about the best places to sell online in 2025, from personal selling platforms to major retailers:
- Your own website
- Major retail selling platforms
- Online marketplace and auction sites
- Personal selling sites
- Local selling sites
- Social media selling
- Global selling sites
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Your own website
Ideal seller: Any company with a product to sell and the ability to host a website
Fees: Depend on your website host
Call it controversial, but your website is the best online marketplace for your business in 2025. Skipping third-party online marketplaces and selling on your site offers your company several perks:
- Avoid selling and processing fees: Using a rented online marketplace like Amazon, Etsy, etc., requires your business to pay varying selling and processing fees, which cut into your profits. Becoming your own marketplace eliminates these overhead costs and helps increase your revenue.
- Limit price wars: With a lot of online marketplaces, like Amazon, you compete with a lot of sellers, resulting in price wars that many SMBs can’t win without slashing into their profits.
- Market your product how you want: While many online marketplaces offer marketing and advertising options, you must follow their rules, and you may not have access to certain marketing strategies because of a marketplace’s structure. By selling products your own website, you can bypass those issues entirely.
- Get direct support: When you sell on your website, you receive one-on-one support for operating your business. Whether you maintain an in-house design, development, and logistics team or work with a third-party provider, you get the support you need.
Ready to use your website as your online marketplace? Keep these to-dos in mind:
- Build a mobile-friendly and SEO-friendly website
- Create a merchant account so that you can accept online payments
- Establish a process for managing inventory and fulfilling orders
- List your products with images and copy
- Start promoting your business, products, and website with online marketing
See More: The Complete Ecommerce Startup Guide
Major retail platforms
2. Walmart Marketplace
Ideal seller: Companies who can handle competitive pricing, provide quality customer service, and align with Walmart’s policies
Fees: Referral fees ranging from 6% to 15% per sale, depending on your items’s category
If you want to stick to online marketplaces separate from your website, consider Walmart Marketplace.
When you sell on Walmart Marketplace, you get to sell directly to Walmart shoppers, whose spending has helped Walmart reach over $600 billion in global net sales. So, if you want to get in on that, Walmart Marketplace is a prime spot to check out if you’re deciding out where to sell items online.
Best of all, Walmart Marketplace doesn’t charge listing, setup, or subscription fees, so you don’t have to worry about those expenses eating into your profits. Though you’re competing with other sellers, you’ll have access to Walmart’s on-site advertising, so you can promote your products and outmaneuver competitors by showing up in relevant search results and product pages.
Learn More: How To Become A Successful Walmart Marketplace Seller
3. Target Plus™
Ideal audience: Established, reputable U.S.-based businesses with a focus on high-quality products, competitive pricing, and fast shipping
Fees: Referral fee ranging from 5% to 15% per sale
While we’re on the topic of major retailers, let’s talk Target Plus™, one of the best online selling sites in 2025.
Like Walmart Marketplace, Target Plus™ is a great platform for selling products online because you get to leverage Target’s brand name and reach. Even better, though, is that Target Plus™ isn’t saturated with sellers because it has strict seller requirements in place.
Strict seller requirements does mean it’s a bit tougher to join the Target Plus™ seller community. As an invite-only platform, Target Plus™ can seem like a big-brand-only marketplace. But if you have a proven track record for service and quality, your company could still become a part of the Target Plus™ community.
Online marketplace and auction sites
4. eBay
Ideal seller: Small businesses, individuals looking to sell items, and those who want to expand their reach to a global audience
Fees: Insertion fees and final value fees, which can range from 10-15% of the final selling price
As one of the OG online selling sites, you can’t go wrong with eBay. No matter what you have to sell, there’s a way to do it on eBay, and the site makes it easy to list items. You can either give your items a starting auction price or you can attach a buy-it-now price.
eBay comes with it’s share of seller fees, though, including a listing fees, insertion fee for when you list the same item under two different categories, and a fees associated with making sales (calculated as a percentage of the total sale amount).
5. Amazon
Ideal seller: Small-to-midsized businesses (SMBs) with unique, already-produced products
Fees: The cost of your selling plan ($0.99 per item or $39.99 per month) as well as referral fees of 6-45% of each sale price.
Even though Amazon has been around for decades, it’s still one of the best online selling sites for businesses to use in 2025.
Amazon is one of the most established and trusted online marketplaces, earning over 2 billion monthly visits from shoppers. In other words, you’re accessing a massive audience of shoppers when you sell on Amazon.
6. Bonanza
Ideal seller: Those selling unique items and who want to build stronger relationships with customers
Fees: A $14.99 nonrefundable account setup fee, a $0.25 transaction fee for non-members, and a Final Value Fee (FVF) based on the Final Offer Value (FOV) which includes the item price plus any shipping exceeding $10.
Bonanza is an online marketplace and auction site very similar to eBay and Amazon, but it has a key difference that separates it between the two — Bonanza offers more unique items on its site than eBay (kind of like Etsy), but less brand-name products than Amazon. Because of this, many shoppers have started looking to Bonanza as an alternative, or middle-ground between eBay and Amazon.
Bonanza’s fees are relatively minimal as well, with no fees associated with listings. The site’s fees come from your sales instead.
Personal selling sites
7. Poshmark
Ideal seller: Individuals or companies dealing in fashion, accessories, and home goods
Fees: A flat fee of $2.95 for sales under $15, and 20% of the sale price for sales over $15
For clothing, accessories, and lifestyle products, many sellers look to Poshmark as one of the best online selling sites. Shoppers visiting Poshmark usually know exactly what they want, making it a great place for selling items for recognizable brands. It can also be a competitive platform — while sellers list item prices, buyers can make offers and sellers can make counteroffers.
When selling on Poshmark, sellers aren’t charged a listing fee, though they are charged percentage fees based on what they sell and how much the total sale is.
8. Etsy
Ideal seller: Crafters, artisans, and related businesses who want to sell unique, handmade products to a global audience
Fees: Setup fee, listing fees ($0.20 per item) that renew every six months, and 6.5% transation fees ont he display price, and the amount you charge for shipping and giftwrapping
Etsy is another great website to sell products online, especially for creatives looking to show off their crafty creations and custom products.
Unlike eBay, Etsy is for new products and creations, so don’t join it thinking you’ll be able to sell those old clothes you’ve been wanting to get rid of. Like eBay, Etsy has listing and selling fees, as well as payment processing fees. They also collect fees for taxes for U.S. based sellers, so that is another factor to consider.
9. Ruby Lane
Ideal seller: Experienced online sellers who offer vintage, antique, and unique items
Fees: $45 monthly maintenance fee, and a tiered service fee as follows: 9.9% on sales up to $2,500 (calculated per item), 5.0% on the portion of the sale over $2,500 up to $7,500, and 2.5% on the portion of the sale exceeding $7,500.
If you like vintage items, Ruby Lane is the place to buy and sell online. It’s home to highly targeted buyers for collectibles, antiques, art, dolls, jewelry, and more. The vintage and antiquing community is very passionate, so Ruby Lane is a great online marketplace for connecting with engaged buyers.
Before setting up your shop on Ruby Lane, keep in mind that there’s a $45 monthly maintenance fee. Additionally, Ruby Lane charges a 9.9% service fee on total purchases up to $2500.
10. Depop
Ideal seller: Individuals or brands who want to sell pre-used, vintage items like clothing, accessories, and related goods, specifically to a younger audience
Fees: Payment processing fee of 3.3% and $0.45 per transaction
Depop is an online fashion marketplace with a thriving global community. It’s a place where individuals can buy and sell clothes in a sustainable, inclusive fashion (pun intended). Whether you’re selling your own wardrobe or reworked items, Depop allows you to sell your clothes and make room in your closet for new-to-you, secondhand finds from other sellers.
U.K. and U.S. Depop sellers aren’t charged selling fees, though there is a small marketplace fee of up to 5% of item purchase prices. Meanwhile, the rest of the world is charged a Depop fee and standard transaction fee.
Local selling sites
11. Facebook Marketplace
Ideal seller: Anyone looking to sell items locally to a large potential customer base
Fees: None for listing or maintaining an account, but there are selling fees of 10% (or $0.80 minimum per order) if you use Marketplace Checkout, as well as payment processing fees for cards and third-party platforms
Social media isn’t just for posting pictures and keeping up with friends and family. Now, different platforms have selling and shopping capabilities, allowing users to buy products from their favorite brands all without leaving the social app or site. This includes Facebook and it’s popular selling forum, Facebook Marketplace.
Facebook Marketplace is one of the best places to sell online because it exposes you to its 3 billion monthly active users. It’s also a popular choice for ecommerce businesses because Facebook has partnerships with platforms like Shopify to help merchants list and manage their products on the platform.
12. Nextdoor
Ideal seller: Individuals only looking to sell items or casual services
Fees: None
Unlike the selling sites we’ve just covered, Nextdoor is a free online forum that caters to people who want to stay up-to-date with the happenings in their neighborhoods. From complaining about traffic patterns to making announcements about events, Nextdoor is all about community.
The ecommerce aspect comes with Nextdoor’s free online selling forum. No listing or selling fees are included with Nextdoor, and buyers & sellers have to meet in person for transactions. Have no fear though — anyone who wants to access the platform must make an account, so you won’t have random or shady people on the Internet requesting to meet you about an item you’ve listed.
13. Craigslist
Ideal seller: Individuals and SMBs looking to reach a local audience
Fees: Generally none, with some fees ($3-$75) for jobs, “for sale by dealer” listings, and some real estate items
Craigslist is one of the OG online marketplaces — it’s been around since 1995 and is still kicking today. Craigslist is a straightforward, no-frills site that’s primarily used for local sales. It’s a very DIY online selling platform where buyers and sellers typically complete transactions in person and listings are easy to post.
Craigslist doesn’t charge fees for most listings, and since it’s geared toward local sales, no selling fees either. That said, exercise caution when buying and selling on Craigslist — the site doesn’t have buyer or seller protection, and items are posted anonymously. Additionally, Craigslist doesn’t have any analytics or promotional features.
14. OfferUp
Ideal seller: Individuals or SMBs looking to target a local audience with easy, quick sales
Fees: Service fee of 12.9% of the item’s final price (excluding shipping) with a minimum fee of $1.99
OfferUp is a place to buy everything from cars and trucks to furniture and electronics. Like Craigslist, OfferUp is primarily geared toward facilitating in-person transactions. Unlike Craigslist, OfferUp has security features to ensure the safety of users, including seller reviews, browseable user profiles, identity verification tools, and suggested community meet-up spots for completing transactions.
OfferUp doesn’t charge selling fees for in-person transactions, but the platform does offer paid features for those looking to upgrade their accounts.
Social media selling
15. TikTok Shop
Ideal seller: Businesses who want to tap into a large, engaged user base, especially of young peple
Fees: Transaction fee of $0.30 per order and a commission fee ranging from 5-8%, based on the product category
Another social media platform that’s great for selling products online is TikTok. Yes, you read that right. TikTok Shop allows brands and creators alike sell their products directly on the TikTok app. If you’re already active on the app, simply add the items you’re selling to TikTok’s Seller Center (available when you register your page as a business account).
Coupled with TikTok’s advertising capabilities and a solid TikTok marketing campaign, TikTok Shop can be a valuable resource for social media-savvy ecommerce businesses looking to make a splash online.
16. Instagram Shopping
Ideal seller: Businesses or individuals with visual products or services that are looking to build a brand or community
Fees: Free to set up and list items, but there is a 2.9% card processing fee for transactions processed through their checkout platform, and a 5% fee per shipment with a flat fee of $0.40 for shipments of $8.00 or less
If you’re not into Facebook or TikTok, try your hand at Instagram Shopping. Like TikTok, Instagram features selling tools for creators, merchants, and businesses who want to sell products to users directly through the app.
With advertising tools on hand to help you get your brand and it’s offerings in from of the eyes of your target audience, Instagram Shopping makes it easy for buyers and sellers to connect, all while staying on the Instagram app.
Global selling sites
Looking to go international with your online selling endeavors? Try these popular global selling sites:
17. Rakuten
Ideal seller: Businesses of all sizes who want to target the Japanese market specifically
Fees: Monthly subscription of either $39.99 (basic) or $79.99 (premium) a month, a listing fee of $0.99 per listing, a transaction fee of 2.9% + $0.30 per transaction, and a commission fee of 15% per transaction
Rakuten is a global marketplace that serves as a great platform for conducting cross-border sales and ultimately expanding your reach. That said, Rakuten is a Japan-based company, so sellers must work in the U.S., Japan, or work with a service partner.
A bit more hands-on than some sites, being a seller on Rakuten entails managing the processing and shipping of orders. You’re in charge of ensuring things are shipped on time, and clearly listing the times when items will ship.
18. AliExpress
Ideal seller: Businesses registered in specific countries who agree to the Alipay Global Open Platform Membership Agreement
Fees: A commission of 5% to 8% of the sale price for each transaction, depending on the product category
AliExpress is Alibaba’s global ecommerce marketplace where users can sell to individual people and businesses. It’s a top marketplace for ecommerce brands because it gets brands connected with a global audience. Plus, it makes listing and selling products easy with their easy-to-use interface and store builder tools.
Sellers on AliExpress can list their items using product categories to make them easier to find, plus choose their shipping and payment methods, and pricing options.
19. Mercado Libre
Ideal seller: SMBs looking to expand into global Spanish-speaking markets, specifically in Latin America
Fees: A sales fee ranging from 12.5-22.5% depending on your product category, partial shipping fees, as well as potential storage fees for Mexico-based sellers only
As Latin America’s most popular online marketplace, Mercado Libre is a great place to reach audiences in places like Argentina, Brazil, Chile, and Mexico. From electronics to supermarket items, Mercado Libre offers a wide variety of products, offering more opportunities for businesses to sell on their marketplace.
Mercado Libre doesn’t charge listing fees for sellers, but, keep in mind that it does charge a shipping and transaction fee once an order is placed.
20. Flipkart
Ideal seller: Individuals or SMBs looking to target customers in India and other global markets
Fees: Commission fees of 2-5% based on the product value of each sale
A leading ecommerce marketplace in India, Flipkart is home to over 80 different categories of products, from appliances to grocery items. While it doesn’t have a global presence beyond India, it’s a go-to site for those who use it, making it a great spot to sell your products if your target market is active on it.
Flipkart offers free listings, tools for sellers to set up their own store, and only charges a small commission fee once you sell an item.
FAQ on the best places to sell online
Have lingering questions about the best online marketplaces? Check out our FAQ below!
Which website is the best to sell stuff online?
The best website to sell stuff online depends on your goals. Facebook Marketplace and OfferUp are ideal for local sales, while eBay and Amazon are more popular for a wider reach. You also have to consider the fees of selling when you want to get started.
What selling platform has the lowest fees?
For websites with fees, the lowest options are:
- Etsy: You’ll pay a listing fee of $0.20 per item (which renews every 4 months), a sale fee of 6.5% of the sale price, and a payment processing fee of 3% plus $0.25 (U.S. only).
- Poshmark: One flat fee of $2.95 for sales under $15 and a 20% commission for higher sales.
- Mercari: You pay a 10% commission fee on all sales.
- eBay: A final value fee of 10-15% and $0.35 per item after 250 listings.
Many moderate fees are all similar, so you can pick the ideal platform based on other factors as well.
How to sell online for free?
To sell online for free, use a platform like Facebook Marketplace, Craigslist, or Vinted, which have no seller fees and allow you to keep all profits.
What is the best site to sell stuff locally?
The best site to sell stuff locally is Facebook Marketplace. It charges no fees, has great reach and customization options, and is an easy tool for those who have Facebook accounts.
Other local selling sites include:
- Craigslist
- Nextdoor
- OfferUp
Dominate online marketplaces with digital marketing
2025‘s ecommerce landscape offers your business immense potential, but you need to use the right online marketplaces.
Whether you’re looking to sell on Walmart Marketplace, Amazon, or your own website, WebFX can help your company get started. With our proven results (we’ve helped our clients earn more than $10 billion in revenue), we’re a trusted choice for ecommerce businesses.
Contact us online or call us at 888-601-5359 to learn more about how we can help your company crush its ecommerce goals!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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