10 Top CDP Platforms for Businesses in 2025

Every business needs some way of managing their customer data. That’s the only way you’ll be able to improve your marketing and sales efforts. For that reason, a customer data platform (CDP) is one of the most valuable types of tools you can have.

Not to be confused with other data-storing business tools like data management platforms (DMPs) or customer relationship management (CRM) platforms, CDPs allow you to gather all your customer data into one place and organize it where different teams can access it.

The question is, which CDP tool is the right one for you? That’s what we’re here to answer with our list of the 10 top CDP platforms, which include:

1. RevenueCloudFX
2. Segment
3. Bloomreach
4. Emarsys
5. Oracle Unity
6. Tealium
7. Totango
8. Treasure Data
9. mParticle
10. Optimove

We’ll dive into each of these in more detail further down the page.

1. RevenueCloudFX

Price: View pricing

First on our list is RevenueCloudFX, WebFX’s own proprietary marketing platform. One of the tools included in RevenueCloudFX is Customer360FX, a top-quality CDP. The great thing about using RevenueCloudFX, though, is that you don’t have to stop at storing that data. Once you’ve gathered and organized it, you can use the other tools present in RevenueCloudFX to put that data to good use, performing tasks like:

• Generating customer data reports
• Optimizing your lead generation
• Creating top-tier marketing campaigns
• And more!

Best of all, RevenueCloudFX isn’t just a tool. If you partner with us to use our CDP, you’ll also get help from our team of experienced marketers. We know what it takes to drive a successful campaign, and we’ll use that knowledge to help skyrocket your revenue.

2. Segment

Price: Free, or $120+ per month for a better version

One of the most popular and widely used CDPs out there is Segment. Offered by Twilio, this platform has all the most essential CDP functions — which, admittedly, consist mostly of gathering and organizing customer data. But Segment also stands out because it has a lot of different integration options, including with other Twilio products.

Segment offers several different plans, including a free version, although that version majorly limits the amount of data you can import. Then there’s the “Teams” plan at $120 per month. Anything above that comes with custom pricing.

3. Bloomreach

Price: Available upon request

Bloomreach is another top customer data platform you can use. This tool has many of the same features as Segment, but it advertises itself as a “commerce experience cloud,” which is to say it places a particular focus on ecommerce. If you sell products online, Bloomreach could be a great choice.

Bloomreach actually offers a variety of tools, including a content management system (CMS) for building your website and a marketing automation platform for helping you run campaigns. Of course, if you’re reading this list, the CDP is probably what you’re interested in. It’s worth noting that all those different tools integrate with each other, though.

4. Emarsys

Price: Available upon request

Emarsys is an omnichannel customer engagement platform, which is a fancy way of saying that it can pull customer data from a wide range of marketing channels and help you use that data to enhance your customer outreach. In addition to gathering data, it cleans and analyzes it to help you spot significant patterns and trends.

Other features included in Emarsys include:

• A/B testing
• AI-optimized data collection
• Marketing automation
• Third-party tool integration
• And more!

5. Oracle Unity

Price: Available upon request

Oracle Unity is another of the best CDP platforms — and the most well-known. Oracle Marketing advertises the fact that even their own team uses this CDP, which demonstrates the trust they have in their product.

Oracle doesn’t just work with first-party data, but also with second- and third-party data. It also has a great feature called identity resolution, which is where it connects different identities from across different channels that belong to the same individual.

6. Tealium

Price: Available upon request

Next on our list of top CDP platforms is Tealium, which sort of combines multiple tools into one. At the core of Tealium is Tealium AudienceStream CDP, which has the core features you would expect from a CDP (as well as some others, like identity resolution).

Other Tealium tools that can connect or merge with the core CDP include:

• PredictML: Uses AI to predict how likely customers are to take certain actions
• EventStream: Gathers data from mobile and connected devices
• Data Access: Provides a single source of clean data
• iQ Tag Management: Helps manage customer data and marketing tools across channels

7. Totango

Price: Free, or $249+ per month for a better version

Totango is another top customer data platform, capable of gathering quite a wide array of data from a variety of sources. Some of the different types of data that this platform can pull include:

• Financial data
• Demographics
• Survey responses
• Behavioral data
• Support tickets
• And more!

The amount of data Totango can grab makes it an ideal tool for businesses with a ton of different data sources and types.

8. Treasure Data

Price: Available upon request

Treasure Data certainly — well — treasures your data. Like the treasure chest you probably think of when you hear the name, it keeps your data locked up tight. That’s thanks to its high-level security and privacy system to ensure that no one outside your company gets ahold of your customer data.

In addition to its security system, Treasure Data qualifies as one of the best customer data platforms for its real-time data analytics capabilities, which make it easy to see exactly what’s going on with your customers at any given moment.

9. mParticle

Price: Available upon request

If you’re looking for an AI-powered CDP, mParticle might be the best choice. This platform focuses on customer retention, and it helps you achieve that through a variety of features. Those features include:

• Schema management
• Audience segmentation
• Integration options
• Predictive analytics
• And more!

10. Optimove

Price: Available upon request

Last on our list of best customer data platforms is Optimove. Optimove has a similar set of strengths to Treasure Data, with some high-level data security (it advertises the fact that it’s GDPR- and ISO-compliant). Also, like Oracle, it can handle second- and third-party data in addition to first-party data.

Other Optimove features include:

• Predictive analytics
• Customizable analytics dashboard
• Real-time customer view
• And more!

Get expert CDP consulting services from WebFX

Now that you know about all the best CDP platforms out there, you can figure out which one is the best choice for you and begin using it. But no matter which one you pick, using a CDP can be complicated. You may not be sure how to get the best results from it. That’s why you can benefit from partnering with WebFX.

With our CDP consulting services, you’ll get help identifying the best data to track, navigating the technical aspects of your CDP, and drawing better insights from your customer data that you can apply to your marketing. With over 29 years of marketing experience, our team knows exactly how to translate data insights into higher revenue.

Interested in partnering with us for our top customer data platform consulting? Just give us a call at 888-601-5359 or contact us online today!