7 AI Examples in Business for You To Know

You may have heard about how artificial intelligence (AI) is changing the way businesses operate. AI tools allow you to do a lot of things you couldn’t do previously, or at least make those things easier. So, it’s not surprising that many businesses are taking advantage of these new AI resources.

While you might have heard about AI’s impact on companies in broad terms, you might still be unsure of what that looks like in practice. What are some specific AI examples for business? What types of tools do they use, and how do they use them?

That’s what we’ll discuss on this page. We’ll go over seven different AI uses in business, including:

1. Customer service chatbots
2. Content creation
3. Predictive analytics
4. Sentiment analysis
5. Smart bidding
6. Fraud detection
7. Smart products

Keep reading to learn more about each of these business AI examples. Then be sure to subscribe to Revenue Weekly, our email newsletter, for more helpful info about business and marketing strategies!

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1. Customer service chatbots

Our first business AI example is that of customer service chatbots. You’ve no doubt visited websites that have a little chatbot pop up in the bottom corner of the screen. Those chatbots can work in different ways — traditionally, you might have a bot that provided a limited range of responses, or you might have an actual person communicating through it.

With AI, though, you can find the middle ground. Generative AI allows you to create chatbots that respond to users’ questions in a much more helpful, personalized way than traditional bots, simulating what it’s like to talk with an actual representative.

Of course, you have to be careful to train them so that they don’t respond incorrectly. If you’re looking to build a strong online presence, researching the best community chat platforms can help you connect with your audience effectively.

2. Content creation

Another of the best AI examples in business is content creation. Now, there are two camps that businesses fall into on this issue. 

A lot of businesses have decided to just let ChatGPT write all their content for them, eliminating the human element almost entirely. We want to be clear here — don’t do that. AI just isn’t reliable enough for you to be handing your entire content strategy over to it.

Having said that, AI can still be a great business tool for your content creators, and that’s how a lot of businesses are approaching it. A blog post writer, for example, might use AI to help them generate an initial outline.

Then they would take that outline, edit it, and use it to create the actual blog post themselves.

3. Predictive analytics

AI is especially helpful when it comes to analyzing large amounts of data. Many types of data tools now include AI features for generating reports and providing insights that it would take you much longer to create manually. In particular, AI is effective at enhancing your predictive analytics.

Predictive analytics is when AI looks at past data to predict what will happen in the future. For example, it might analyze your past spending patterns to predict how much you’ll end up spending in the coming quarter. Not only does it have the potential to generate more accurate predictions than you could do manually, but it can also do it much faster. Tableau is an example of a tool that does this.

4. Sentiment analysis

Another type of analytics that AI can help with is sentiment analysis. That’s where AI analyzes the feelings and attitudes of your leads and customers. Typically, it does this by analyzing transcripts of phone conversations and meetings you have with potential clients.

By using AI to get a sense of your audience’s attitude toward your business, you can better gauge how successfully you’re reaching them and what you might need to do differently to cater to their needs and interests. That’s something it’s a lot harder to do on your own.

5. Smart bidding

Most businesses end up using some form of paid advertising. Most often, they use pay-per-click (PPC) advertising, where you bid on certain keywords that you want to target with your ads, and then you only pay when your ads earn clicks. One of the most tedious parts of managing a PPC campaign is bidding, but that’s where we get another business AI use.

Ad networks like Google Ads often provide various AI capabilities, including “smart bidding,” where you can let a machine learning algorithm make your bids for you. It doesn’t have total control over this — you can set limits on the bids and let the AI know how you would like it to approach the bidding process. Then you can focus on other things while it manages your bids for you.

6. Fraud detection

It’s becoming more and more common for businesses to use AI for fraud detection and prevention purposes. How you apply AI for fraud detection depends on your business and industry. For example, a financial institution like a bank would likely use it to catch fraudulent transactions and identify perpetrators with facial recognition software.

Even if you’re not a bank, you may still be able to use fraud detection AI software to analyze purchases made on your website and catch any attempts at fraud.

7. Smart products

Finally, many AI uses in business happen in a company’s own products. Software companies, for example, might integrate AI into their tools to help with certain tasks. Other companies might include AI in physical products. There are a range of “smart” products out there, from cameras to vacuums to refrigerators.

Whether or not this is something you should do depends entirely on what you sell. For one thing, you might not sell products at all — you might offer services. And if you do sell products, they might not be the kind of products where it makes any sense to use AI. But for some businesses, that’s a viable option.

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Get help applying AI examples in business with WebFX

Want some help harnessing these business AI uses in your marketing? WebFX can help! With our AI marketing services, we’ll help you integrate AI into your campaigns, and we’ll even provide some helpful marketing AI capabilities in our own tool, RevenueCloudFX. This AI can help with your lead generation, data analysis, and more.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!