The Ultimate Guide to Hiring an Email Marketing Agency: 5 Easy Steps

Are you looking for a marketing technique to help you connect with customers and build lasting relationships? Email marketing is exactly what you need. It’s an effective way of obtaining and nurturing qualified leads and generating measurable and trackable results.

Hiring an email marketing agency brings experience and expertise to develop, execute, and manage your campaigns to deliver high returns. Not sure where to start with hiring an email marketing company? This page will cover everything from why you should hire an agency to the steps for doing it.

Why hire an email marketing agency?

An email marketing company provides professional consulting or management services to drive results for your business. They’re responsible for creating campaigns and handling various email marketing activities, including list building, segmentation, management, email designs, copywriting, and subject line testing.

Effective email marketing requires businesses to invest time, expertise, and resources to reach potential customers and drive conversions. Outsourcing email marketing is cost-effective and saves you the trouble of managing an in-house team dedicated to your email marketing needs. 

It may be time to hire an email marketing agency if any of the following criteria apply to your business at the moment:

• You want to save time and focus your energy on high-return business processes
• You’re looking to obtain qualified leads that can be converted into sales
• You want to adhere to industry standards, compliance regulations, and best practices for email marketing
• You need professional guidance to create effective campaigns that align with your audience’s needs
• You’re looking to save costs associated with salaries, software, and additional email marketing tools and technologies
• You’re looking for flexibility and scalability in the level of service to match different seasons, business needs, and campaign requirements
• You want to leverage professional expertise and cutting-edge email marketing technology to improve your strategies and maximize your return on investment (ROI)

What are the steps for hiring an email marketing agency?

When hiring the right email marketing agency for your business, you must consider a few critical factors: 

1. Evaluate an agency’s services
2. Analyze their portfolio
3. Compare pricing models
4. Consider their process
5. Ask about additional digital marketing services

Let’s go over each of them!

1. Evaluate an agency’s services

Your email marketing agency should have the perfect mix of technical and strategic skills. This combination allows you to develop and execute campaigns that deliver desired results. 

You want to work with an agency with all the creative assets, skill sets, and technologies needed to run successful email marketing campaigns. Some of the services your agency of choice must deliver include:

• Custom campaign strategy development
• Email design and coding
• Email copywriting 
• Creative theme development 
• Email list segmentation and management
• Email performance monitoring and support

2. Analyze their portfolio

Checking out digital marketing portfolios of companies you’d want to partner with can help you determine whether they are the right fit for you. The portfolio offers insight into the type of email marketing campaigns they run and the results they’ve been able to drive for other clients. 

In addition, it provides insight into their style and strategy so you can decide whether their style aligns with yours. The email marketing agencies you consider should have a substantial portfolio showcasing their work and experience. 

At WebFX, for example, we have an extensive portfolio highlighting the revenue and results we’ve driven for clients. You want to see portfolios like this to get a feel of the kind of results an email marketing company can drive for you.

3. Compare pricing models

Email marketing costs between $51 and $1,000 per month on average and has a high ROI of up to 4400%, meaning you can earn $44 for every $1 spent. 

Agencies offer different pricing plans, such as project-based or monthly pricing models. Choose the pricing option that fits into your budget and allows you to maximize results. It’s also in your best interests to choose a company with a transparent pricing plan to avoid unpleasant surprises down the road.

4. Consider their email marketing software

Inquiring and carefully analyzing your prospective partner’s email marketing process will help you determine whether it works for you or not. One of the main things you want to know about the process is the email marketing program they’ll use to create and monitor your campaigns. 

Before committing, you want to understand the features, capabilities and benefits of their email marketing tool and how it aligns with your needs. EmailMarketingFX is an example of email marketing software that offers newsletter management services, lowers marketing costs, and allows more personalized communication. 

It helps you customize your email marketing strategy from content to design, automatically schedule your emails, and facilitate real-time reporting. 

5. Ask about additional digital marketing services

It’s also a good idea to work with a company that offers other digital marketing services, like content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Working with a full-service company like WebFX ensures you can create more cohesive campaigns and maximize your reach. 

A full-service digital marketing consultant provides access to a team of experts, minimizing the effort and chaos involved in communicating with different agencies. Additionally, it’s more cost-effective to work with one agency for various digital marketing services. 

Which is better: Freelance or agency email marketers?

When it comes to hiring email marketers, you’ll often need to choose between freelance and full-time agencies. 

Freelance email marketers are affordable and flexible, making them ideal for short-term projects. They are often industry experts who stay abreast of the latest trends and bring fresh perspectives to your business.

Contrastingly, email marketing agencies may cost you more, but they bring a whole stack of services that help elevate your business. They often have experts on their team who can handle a wide range of digital marketing tasks for you and allow you to scale your marketing strategy to satisfy your evolving marketing needs.

Elevate your email marketing strategy with WebFX

Email marketing is a detailed process that involves developing and executing email marketing campaigns that speak to your target audience and align with your business goals. Leveraging the expertise and experience of a professional marketing agency sets you up for success.

At WebFX, we have a team of email marketing experts with over 25+ years of experience who can help you design targeted email campaigns that attract qualified leads and drive conversions. Explore our email marketing services for SMBs to see how we assist businesses in maximizing their ROI.

If you’re ready to transform your email marketing campaigns into revenue-driving machines, request a free custom proposal or call us at 888-601-5359 to learn more about our email marketing services.