What Do Content Marketing Services Include? The Comprehensive Scope

Content marketing is a comprehensive process that involves numerous services, like content creation, distribution, and promotion. A combination of these and other services ensures you deliver high-quality content that attracts, engages, and converts leads from different marketing channels. 

It’s best to outsource content marketing services to digital marketing agencies with the expertise, experience, and tools you need to streamline the process. Content marketing agencies offer a wide range of services that ensure the successful set-up, deployment, and management of your content marketing campaigns. 

When choosing the right content marketing agency, you must ensure they offer all the services you need. But how will you know? Below is a list of the most essential content marketing services to look out for to ensure increased traffic, leads, conversions, and revenue. 

What are content marketing services?

Content marketing services are the steps involved in the creation, distribution, and promotion of online content, such as blog posts, videos, images, memes, GIFs, and custom graphics. 

These services target different parts of the buyer’s journey to drive different results. At the top of the funnel, content marketing aims to attract potential customers. In the middle of the funnel, it nurtures warm leads. At the bottom of the funnel, it’s meant to convert those leads.

What do content marketing services include?

So, what do content marketing services actually include? Below is a list of the main content marketing services provided by leading digital marketing agencies:

1. Creating a content marketing strategy
2. Planning a content schedule or calendar
3. Producing customized content
4. Distributing and promoting content
5. Tracking and reporting content marketing results

1. Creating a content marketing strategy

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A content marketing strategy is a plan businesses use to guide their content marketing efforts to ensure they’re competitive and results-driven. You need a custom content marketing strategy that considers your business needs, goals, and audience to accurately represent your brand and drive desired results.  

This strategy helps you determine the best content types and distribution channels to reach audiences at different stages of the purchasing journey. Your content marketing strategy guides all your creation and distribution plans.

When developing an integrated content marketing strategy, your content marketing partner will take the following approach:

• Auditing your current content to understand what they need to work on to improve it and ensure it aligns with your content marketing goals and objectives
• Taking time to understand your audience, their needs, interests, and preferences
• Determining the platforms and content types that will appeal to your target audience
• Analyzing your competitors’ content marketing plans to see what they’re doing and how they can help you do it better
• Outlining your content creation guidelines, including the tone, voice, image formats, and other specs
• Laying out the topics and content ideas your content will cover and getting more specific with keywords

2. Planning a content schedule or calendar

Effective content marketing campaigns include a content calendar that streamlines the distribution of new or updated content. With a content schedule, you automate how and when you release content over a specified period, such as a week, month, or quarter. 

When you outsource content marketing to a reliable agency, you never have to worry about scheduling content. They handle all planning and scheduling, and they will typically provide you with access to the calendar for easy collaboration.

A collaborative content calendar has numerous benefits for your content marketing campaign, such as:

• Providing an accurate view of your content strategy 
• Allowing efficient management of the content creation process
• Ensuring regular and consistent content distribution  
• Minimizing miscommunication and overlap issues between you and the content marketing agency
• Creating more cohesive content marketing campaigns by providing oversight on how multiple campaigns work together

3. Producing customized and optimized content

Do you want your content to drive results? A custom content plan ensures you publish unique and helpful content to keep both visitors and search engines happy.

Custom blogs, social media posts, emails, and videos set you apart from competitors and ensure you address your audience’s needs directly. It’s personalized to provide your target audience with relevant solutions and information, ensuring they look up to you as a trustworthy authority in your field. 

Professional content marketing agencies bundle custom content creation with optimization to ensure it resonates with users and search engines and boosts your online visibility. They also craft your content to be evergreen, making it more sustainable over time. 

4. Distributing and promoting content

The right content marketing agency also offers content distribution and promotion to ensure you reach the intended audiences and fulfill your goals. 

Content distribution involves sharing content through the right channels at the right time to ensure it reaches the right people. It helps maximize your content’s impact and ensures the content reaches an even wider audience to increase customer engagement. 

The main content distribution and promotion methods that help you get the attention you need include:

• Search engine optimization (SEO): SEO is the organic promotion of content on search engines by ensuring it ranks for the right keywords, usefulness, and relevance. 
• Social media: Using social media involves sharing content on different social media platforms, like Facebook, Instagram, YouTube, TikTok, and X, depending on what resonates with your audience the most.
• Email marketing: Deliver content right into your audience’s inbox through email marketing, which is an affordable distribution method with a high return on investment (ROI).
• Outreach and link building: This involves manually reaching out to other websites to get backlinks to your content, improving visibility and domain authority. 
• Pay-per-click (PPC) advertising: PPC advertising requires you to pay for each click of your ads on search engines like Google, Facebook, or TikTok.

5. Tracking and reporting content marketing results

Content marketing does not end in creating and distributing helpful and unique content. It also involves measuring the results of your content marketing campaigns to understand what is and what’s not working so you can adjust and optimize your strategy to maximize performance. 

The right content marketing partner provides you with comprehensive content marketing reports that show what’s working and what’s not. These reports often include essential content marketing key performance indicators (KPIs) like organic rankings, pages per session, time spent on a page, and the number of leads.

Leading content marketing agencies like WebFX have innovative tools that provide easy access and detailed reports for their clients. For us, this is RevenueCloudFX, a proprietary marketing software with over 1 billion data points to help you measure, track, and activate your data to drive results.

Sign up for hassle-free content marketing services from WebFX

The right content marketing agency has a deep understanding of the content marketing services that drive results for your business. WebFX is a leading content marketing agency with comprehensive capabilities, expertise in 888-601-5359 content formats, and in-house specialty teams dedicated to your business.

When you work with us, you get to choose between a content marketing package or a custom marketing service plan, whichever ensures the highest ROI. Whichever plan you choose, you get access to RevenueCloudFX, our smart marketing tool, which integrates seamlessly with your existing technologies to measure and enhance the success of your campaigns. 

Contact us online today or call us 888-601-5359 to discuss how we can help you grow your expert content marketing services.