5 Types of AI Content with Examples & How to Use Them

Chances are, you landed on this blog post hoping to beef up your website content using AI. Well, we have good and bad news for you.

The good news: There are plenty of AI tools you can use for content marketing and to create various types of AI content.

The bad news: Publishing content purely generated by AI won’t drive results in the long run.

We have better news, though! You can find the different types of AI content in this blog post (with examples) and tips on effectively using AI tools for your content marketing strategy (instead of letting AI run the show!).

Let’s start with the types of content that AI can generate. In general, there are five types of AI content:

Types of AI Content

5 types of AI-generated content

1. Text content
2. Visual content
3. Audio content
4. Interactive content
5. Data-driven content

A word of caution, though: While AI can create various types of content for your brand, never use AI-generated content as a final product. Always check and refine AI-generated content for accuracy and tone.

1. Text content

Perhaps the most common and used type of AI content is text content, which is any written material that AI tools can generate. Tools like ChatGPT, Jasper, and CopyAI can create various types of written text.

Here are examples of text content that AI can generate:

• Blog posts
• Landing page copy
• Video or podcast scripts
• Social media posts
• Product descriptions
• Content summaries
• Technical documentation
• Audio or video transcription

Can I use AI-generated text content for my website?

While AI can generate text faster than a human writer, we at WebFX don’t recommend using AI to write your business blog posts or landing page copy. Content written by humans generates more value for your audience because these pieces provide expert insights and sound more natural yet with authority.

If you’re using an AI tool to transcribe audio or video, always check the complete transcription for any errors before publishing it.

Search and answer engines also favor content that provides diverse perspectives and insights on a topic for specific audience groups. That said, generic content produced by AI won’t help you rank in relevant searches. In fact, businesses have seen up to 95% decrease in organic website traffic from using AI content.

How to better use AI for your website’s text content

Instead of relying on AI to write content, use AI as a writing assistant tool. Prompt AI tools to perform the following:

• Brainstorm topic ideas
• Create content briefs for your writers
• Suggest relevant, long-tail keywords
• Provide a working outline for a blog post or video script
• Summarize the key points of a scientific paper

Then, check your tool’s output for accuracy!

2. Visual content

Have you created customized stickers on chat apps like WhatsApp? These stickers are examples of AI-generated visual content.

Other examples of AI-generated visual content for marketing include the following:

• Images
• Infographics
• Videos
• Graphic designs

Tools like DALL-E, Midjourney, and Canva AI can help marketers create these visuals or edit existing images. Type in a text prompt and the AI tool can generate it or manipulate an image for you.

How to better use AI for visual content

Instead of using AI-generated visual content as a final product, use it as a guide or inspiration for your graphic artist, photographer, or designer.

Why? AI images and visuals may have flaws or watermarks or be inaccurate. Worse, some AI algorithms may be trained to scrape artists’ work and generate visuals based on them.

Ensure you’re not violating copyright laws by refraining from using AI-generated artwork or video clips.

You can also use AI photo editors to improve your images. These tools can remove backgrounds, add visual effects, or enhance images.

3. Audio content

AI-generated audio content refers to any audible content. Examples include:

• Voiceovers
• Podcasts
• Music
• Edited sound or audio clips

AI tools can enhance audio quality and remove background noise from your recording.

How to better use AI tools for audio content

While modern AI tools can generate a podcast or music with a text prompt, it’s best to use AI to assist with editing and brainstorming.

Hiring a human talent for a voiceover is worth it because the human voice sounds authentic and can evoke emotional connections with your audience. On the other hand, AI models may have biases, which can lead to stereotyped voices, accents, or tones.

Using music generated by AI tools like AIVA may raise copyright and ownership issues, so it’s better to employ them only to brief your team about your preferred music for the project. Then, music written and created by humans should be used to avoid any ethical or legal issues.

4. Interactive content

Simply put, interactive content is dynamic content that receives users’ input and responds accordingly. It provides an engaging user experience because it responds in real time.

Here are some examples of interactive content:

• Quizzes
• Chatbots
• Virtual shopping assistant or guide
• Augmented reality (AR) or virtual reality (VR)

AI-powered interactive content is handy for customer service interactions and educational content. Personalized website and email content is an effective strategy to encourage audiences to engage with your brand.

How to better use AI for interactive content

Interactive content is an immersive experience for your audience. Here are a few things to keep in mind to make the most of AI when creating interactive content:

• Have a clear goal: Identify the main purpose of your interactive content. What customer pain points are you trying to solve? If you want to help your prospects find the right products for their needs, develop a plan and interactive content strategy that will address this need. With a clear goal, you’re creating interactive content to meet that goal and not just for having a fancy website feature.
• Be transparent about using AI and collecting data: Earn your audience’s trust by being transparent. Disclose that you’re using AI to process their data and customize their experience. Let your users know how you collect, store, and delete their data.
• Make your content accessible: Ensure users with limited abilities can interact with your content. Screen reader compatibility and voice command are some features you can add.
• Track and analyze your content’s performance: Finally, monitor your interactive content’s performance to measure its effectiveness and optimize it. Tools like Google Analytics 4 and Hotjar can tell you how site visitors interact with your page elements.

5. Data-driven content

Another type of AI content is data-driven content, which delivers personalized and relevant info to users. Examples of data-driven content are personalized:

• Product recommendations
• Email messages
• Website content

Employ interactive content best practices when you use AI to create data-driven content. Because you provide personalized customer experiences, safeguard your customer data from breaches. In addition, regular data cleansing and AI system audits should be performed to mitigate bias.

FAQs on the types of AI content

Let’s answer your questions about AI content types below!

Craft compelling content with the experts

We now live in a world with abundant AI tools that can generate different types of AI content. When used responsibly and ethically, these tools can streamline content processes and improve productivity.

If you need expert guidance on using AI for different types of AI content, let WebFX help. Our AI consulting services offer guidance on how you can responsibly use AI to create compelling content that can grow your business.

Contact us online or call us at 888-601-5359 to speak with a strategist!