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40 Amazon Statistics for 2025 That You Should Know

We all know what a tremendous force Amazon is in the ecommerce space. Even if you’re not an Amazon Prime member, you’ve probably bought something on the site in the past. From ecommerce to cloud computing to physical products, Amazon has grown exponentially over the past decade, not only when it comes to innovation but also to employees and sales.
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While the site is widely used all over the world, you may not know some of the more obscure (yet incredible) Amazon stats that prove just how influential the ecommerce giant is. Below are 40 Amazon statistics for 2025 that you probably haven’t heard. These stats are divided into the following sections:

Keep reading to learn more. Then be sure to subscribe to our email newsletter, Revenue Weekly, for more helpful digital marketing info!

General Amazon statistics

  1. Amazon is the fourth most popular website in the United States (Source: AMZScout)Amazon statistics 1
  2. Around a million new sellers join the Amazon marketplace each year (Source: AMZScout)
  3. According to one poll, men spend more than women do on Prime Day (Source: Forbes)
  4. AWS drove 12% of Amazon’s revenue in 2023 (Source: eDesk)
  5. The majority of Amazon users prefer to shop the site on a laptop or desktop computer, rather than on mobile devices (Source: Statista)
  6. Nearly 1 in 3 Americans have a Prime membership (Source: RepricerExpress)Amazon statistics 10
  7. The average Amazon Prime member spends over $1000 per year (Source: RepricerExpress)
  8. As of 2022, Amazon dominated almost 38% of the ecommerce market share (Source: AMZScout)
  9. Amazon grows around 10% larger each year (Source: MobiLoud)
  10. 50% of Amazon shopping sessions last at least 15 minutes (Source: Capital One)
  11. Amazon has 20 different international marketplaces across the globe (Source: AMZScout)
  12. 75% of Amazon users discover new brands on the platform (Source: Capital One)

Amazon traffic and revenue statistics

  1. Amazon receives over 2 billion visitors each month (Source: AMZScout)
  2. 58% of sellers on Amazon are able to turn a profit within a year of starting there (Source: Jungle Scout)
  3. Around 62% of Amazon’s total revenue comes from North America (Source: Tech Report)
  4. More than 54% of all product searches happen on Amazon, not Google (Source: WebProNews)
  5. More than two-thirds of clicks happen on the first page of Amazon search results (Source: WebProNews)
  6. 56% of online consumers begin their product searches on Amazon (Source: Jungle Scout)Amazon statistics 4
  7. 126 million people shop on Amazon each month via a mobile device (Source: Capital One)
  8. 42 million people shop on Amazon each month via a desktop computer (Source: Capital One)

Amazon buyer statistics

  1. Amazon has more than 315 million active customers across the globe. (Source: SEO.ai)
  2. 30% of Amazon buyers are between the ages of 25 and 34 (Source: Analyzify)
  3. Amazon’s user base is around 60% male and 40% female (Source: Digital Commerce 360)
  4. Around 80% of Amazon’s users are located in the United States. (Source: SEO.ai)
  5. 90% of Amazon shoppers compare prices when shopping there (Source: Analyzify)
  6. 95% of Amazon users shop at Walmart as well (Source: Capital One)
  7. 44% of online shoppers prefer Amazon because of its easy return policy (Source: Analyzify)
  8. 99% of Amazon users are repeat customers (Source: Capital One)

Amazon selling statistics

  1. There are currently more than 9 million sellers on Amazon (Source: AMZScout)Amazon statistics 6
  2. 45% of companies in the United States sell on Amazon (Source: MobiLoud)
  3. 80% of Amazon sellers also sell on other platforms (Source: G2)
  4. Amazon Buy Box accounts for 82% of sales (Source: Wiser)
  5. 60% of total sales on Amazon.com come from SMBs (Source: Amazon)Amazon statistics 7
  6. Third-party sellers sell more than 50% of everything sold on Amazon (Source: WebFX)
  7. 80% of the reason people shop on Amazon frequently is because of the fast and free shipping it offers (Source: AMZScout)
  8. 35% of SMB sellers on Amazon sell products in the Home & Kitchen category (Source: Jungle Scout)
  9. Independent sellers are responsible for 60% of all sales on Amazon (Source: Analyzify)
  10. SMBs sell over 4000 items per minute on Amazon (Source: MobiLoud)
  11. 28% of Amazon purchases are finalized in less than three minutes (Source: Analyzify)
  12. 83% of Amazon sellers offer Prime shipping (Source: Analyzify)

Learn more about selling on Amazon

Did these Amazon statistics for 2025 surprise you? Did they inspire you to create your own Amazon Seller account to promote your business and products and test out the different types of Amazon ads?

As the largest retailer in the world, Amazon has certainly surpassed milestones and created a new precedent for online shopping and retail. For more Amazon stats and to learn how to grow your business using the site, subscribe to Revenue Weekly, where you’ll get weekly marketing tips from the pros at WebFX.

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