Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
We asked 350 marketers to share how much they spend on social media management. Keep reading to discover their insights!
Social media management costs $100 – $5000 per month and $20 – $50 per hour on average. How much you spend on social media management will depend on several factors like if you choose to work with an agency, your industry, and your budget.
Investing in social media marketing management is a great way to save valuable time for you and your team and also implement an effective strategy that drives continuous revenue.
Keep reading to learn more about the costs of social media management and how much you can expect to spend!
Key Takeaways
86% of businesses are satisfied with the return on investment (ROI) they receive from social media management
66% of businesses allocate 5% – 25% of their overall marketing budget on social media management
56% of businesses pay $1001 – $10,000 per month on social media management from a freelancer
52% of businesses pay $100 – $5000 per month on social media management
50% of businesses pay $21 – $50 per hour on social media management from a freelancer
45% of businesses pay $100 – $5000 per month on social media management from an agency
37% of businesses pay $20 – $50 per hour on social media management
30% of businesses pay $21 – $50 per hour for social media management from an agency
Social media management pricing basics
Searching for an overview of social media management costs? You found it. We asked 350 marketers how much they spend on social media management. Here’s an overview of what they shared.
How much does social media management cost per month?
Social media management costs $100 – $5000 per month on average (52% of respondents). There are many factors that can influence how much you’ll pay each month, like the social media platforms you need to manage, your chosen agency or freelancer, the deliverables included in your social media package, and more.
How much does social media management cost per hour?
Social media management costs $21 – $50 per hour on average (37% of respondents). You may pay hourly rates for social media management if you work with a freelancer, or if your agency charges hourly, therefore your hourly rate and scope of your needs will impact your social media management pricing.
When it comes to your monthly or hourly costs, there are lots of variables and factors that determine your total cost.
Expert insights from
Karley I.Director of Social & Media Advertising Operations at WebFX
“Two of the primary factors in social media management pricing are the level of support and management you’ll receive for your investment and the expertise of the team you’ll be working with.
Because there are so many facets to keeping active social media profiles and advertising across channels, the scale of that support will influence the cost.”
Social media marketing software costs anywhere from $0 – $2,000+ per month.
Social media marketing software is super helpful for helping you manage your social media campaign. It can help you create and schedule posts, respond to comments, track results, and more!
If you choose to partner with an agency or freelancer for your social media management, you might opt to not invest in software. For example, when you partner with an agency like WebFX, we provide in-house software for clients to easily track results and ROI so you don’t have to spend extra marketing dollars on third-party software.
Social media advertising costs anywhere from $850 – $2,000 per month, with companies typically spending 11% – 25% of their annual ad budget on social media ads.
While you can create posts on social media for free, launching paid advertisements on social media platforms is a great way to expand your reach and boost your online visibility, while attracting more leads and sales in the process.
Influencer marketing costs $100 to $1 million per post. Lots of factors can determine the cost of influencer marketing, like the influencers themselves and the size of their audience. The more followers the influencer has, the more pricey the cost.
Influencer marketing is a great way to improve your brand awareness on social media. By working with influencers, you can get your brand in front of their audience and build trust with more people.
Custom content, graphics, and designs for your social media campaign can cost around $1,000 – $8,000 per month.
Every social media marketing strategy needs content for your posts and ads, along with custom designs and graphics. The more content you need, along with the number of social media platforms you need content for, can influence your costs.
Social media marketing from an agency or freelancer can cost anywhere from $100 – $5,000 per month.
Your chosen agency or freelancer, along with their experience, the size of your business, and the scope of your social media marketing needs, will determine the cost of your social media management.
How much should you spend on social media marketing?
The amount of your social media marketing costs depends on a number of factors, such as the number of platforms you use, the paid ads you create, and whether you choose to outsource your social media marketing.
Like we mentioned above, most businesses allocate 5% – 25% of their total marketing budget to social media marketing.
Expert insights from
Karley I.Director of Social & Media Advertising Operations at WebFX
“Regardless of what you’re investing in social media management, it’s critically important to fully understand the level of support you’ll receive and the credibility of the team you’d work with to get a sense of whether your investment is worth it! When you’re working with a strong team and a full-service partnership, it usually is!”
Ultimately, you must choose a budget that fits the needs and goals of your business. WebFX offers affordable social media plans to help you manage and optimize your social presence to reach more customers and earn more revenue online.
A wide array of services is included with each social media pricing level that WebFX offers.
We’ll work with you to review your goals, your marketing budget, and your industry to determine the best social media pricing marketing package for you. That way, we can make sure we’re offering social media management packages that match up with your needs at a price that works for your company.
Social media management pricing: How much does it cost to advertise on different platforms?
Curious about social media advertising costs? Social media platforms can vary in their advertising pricing. Let’s take a look at the price of marketing on each social platform.
Facebook advertising costs $0.26 – $0.50 per click (22% of respondents), $1.01 – $3.00 per 1000 impressions (26% of respondents), $0 – $0.25 per like (23% of respondents), and $0 – $5.00 per download (38% of respondents). How much you pay for Facebook ads depends on several factors, like your audience, ad budget, industry, and more.
How much does it cost to advertise on Facebook per month?
Facebook advertising costs $1 – $500 per month on average (63% of respondents). The amount you pay to advertise on Facebook can change depending on your audience targeting, industry, and ad type, which in turn can influence your CPC or cost per engagement.
Like Facebook, it’s completely free to set up a business account on Twitter. But if you want to reach more people, you do have the option to pay for Twitter ads. Let’s take a look at a few options.
How much does Twitter advertising cost?
Twitter advertising costs $0.26 – $0.50 per first action (18% of respondents) and $1.01 – $2.00 per follow for promoted accounts (25% of respondents). Several factors can influence the cost of Twitter ads, like your ad quality score, competition, industry, and bid type.
How much does Twitter advertising cost per month?
On average, monthly Twitter advertising costs range from $101 – $500 (53% of respondents). Like other social platforms, Twitter allows you to control how much you spend on your advertisements. Your chosen ad type and bid amount will influence how much you spend on your ads.
Just like Facebook and Twitter, it costs nothing to set up a profile for your business on LinkedIn. However, you have several paid options to help you boost connections and brand awareness.
How much does LinkedIn advertising cost?
LinkedIn advertising costs $2.00 – $3.00 per click (30% of respondents), $5.01 – $8.00 per 1000 impressions (18% of respondents), and $0.26 – $0.50 per send for Sponsored InMail campaigns (25% of respondents) on average. It’s important to note that LinkedIn requires companies to bid a minimum of $2.00 per click and per 1000 impressions along with a $10.00 minimum daily spend.
How much does LinkedIn advertising cost per month?
LinkedIn advertising costs $0 – $500 (48% of respondents) per month on average. Whether you pay per click, per 1000 impressions, or send sponsored InMail campaigns can influence your monthly LinkedIn ad costs.
Instagram is another popular social media platform that can help you launch effective ads. Get a glimpse into Instagram ad pricing below!
How much does Instagram advertising cost?
Instagram advertising costs $0 – $0.25 per click (30% of respondents), $0 – $4.00 per 1000 impressions (46% of respondents), and $0.03 – $0.08 per engagement (54% of respondents).
How much does Instagram advertising cost per month?
Instagram advertising costs $0 – $500.00 per month on average (53% of respondents). Your business may pay more than this amount, depending on your own advertising budget. For example, if you decide to invest in multiple types of ads, like videos and carousel ads, you’ll pay more than a business that is running only one sponsored post.
While it’s free to set up a Pinterest for your business, you can choose to promote your pins to reach more users. Learn more about the pricing you can expect below!
How much does Pinterest advertising cost?
Pinterest advertising costs $0 – $0.10 per click (26% of respondents), $0 – $2.00 per conversion (27% of respondents), $0 – $1.50 per 1000 impressions (38% of respondents) on average. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more.
How much does Pinterest advertising cost per month?
Pinterest advertising costs $0 – $500.00 per month on average (59% of respondents). However, like with all the other social media platforms, you are in control of how much you spend each month on Pinterest ads. You can choose to run just one ad campaign to keep costs low, or maximize your advertising budget by running multiple types of ads on Pinterest.
Social media management cost calculator
Try out our free social media management cost calculator to get a more accurate indication of how much you’ll spend on your strategy!
How Much Does Outsourcing Social Media Cost?
When it comes to outsourcing your social media marketing, costs will vary from agency to agency. Using our calculator, you can highlight any number or combination of social networks to get a monthly cost estimate based on WebFX pricing — and gain insight into what’s included.
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Dedicated account manager and social media team to plan, execute, and manage your strategies and campaigns
Comprehensive social media consultation and audit
Cover and profile photo design and optimization
Advanced social media engagement and ROI reporting
Custom social media advertising campaigns designed to reach and convert your target audience
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Join the 1,450+ trusting WebFX to drive revenue through social media
Too many social media managements providers take a copy-and-paste approach to social media managements. That’s not our style.
Social media management from an agency costs $100 – $5000 per month (45% of respondents) and $1 – $50 per hour (46% of respondents). Some agencies may charge one set price for social media management, per social media platform, or offer custom prices for your specific needs and goals, like WebFX. With custom social media packages pricing, you can receive a plan and cost tailored to how many posts you want to create, the number of ad campaigns you want to launch, and more.
Social media management from a freelancer costs $1001 – $10,000 per month (56% of respondents) and $21 – $50 per hour (50% of respondents). Some freelancers may offer specific social media tasks, like creating and posting your status updates, while other freelancer may offer social media designs for advertisements. This means that freelancer costs can vary depending on their tasks, and you may need to hire more than one freelancer to help with your strategy.
Businesses typically allocate 5% – 25% of their overall marketing budget to social media management (66% of respondents). How much you decide to allocate to social media marketing will depend on your own unique goals, budget, and the return you receive from your campaign.
Yes, social media is worth the cost. In fact, 86% of businesses say they are happy with the ROI they receive from social media management. With the right campaign and an experienced team behind your strategy, you can effectively increase your brand awareness, drive traffic to your site, and boost sales with social media.
Optimize social media management costs with industry-leading experts
When you partner with WebFX, we focus on reaching your goals and driving revenue for your company through successful social media management. To date, we’ve driven over $10 billion in revenue and more than 24 million leads for our clients.
Whether you want to establish a more influential presence on social media, engage more effectively with customers, create helpful content, or move more customers to your site, we’re the digital marketing agency for you!
We’ve worked with over a dozen different industries, and we have the experience and knowledge you seek.
If you want to experience the benefits of social media, contact our dedicated team or call us at 888-601-5359 to get a free quote and learn more about how social media can have a positive impact on your business!
Twitter and Facebook Status Generator
Finding engaging social media content for your business can be difficult. Use our tool to quickly find ideas and post directly to your page.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
