Macy is a content marketing consultant with over five years of experience creating content for dozens of industries including home services, recreation, and education. She’s written about every marketing topic under the sun, from SEO to AI to email marketing. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys crafting, reading comic books, and walking her dog Daisy.
In the ever-evolving world of web design, it’s important to stay up to date on the latest trends to engage your site visitors. Stand out among your competitors with your fresh and attractive design by exploring the top web design trends in 2025:
In 2025, a web design trend that we’ll see is hyper-personalized website design experiences. Hyper-personalization provides a highly customized website experience for your visitors.
Using AI, machine learning, and real-time analytics, hyper-personalization does more than personalize product recommendations. It can gather the following granular data to provide highly personalized experiences that engage site visitors:
Browsing behaviors
Location
User preferences
Weather or time of day
How do I implement hyper-personalization in my website design?
Implementing this website design trend involves several strategies, such as:
Using a customer data platform (CDP), which centralizes your customer data from various sources so you can hyper-personalize their site experience.
Using real-time data analytics to dynamically tailor content based on a site user’s interactions.
Use AI and machine learning to process customer and site visitor data to segment them not just according to demographics, but also by psychographics and behaviors.
Implement context-aware personalization strategies to consider external factors like a site visitor’s device and location.
Implement data privacy and security best practices to protect your customers’ data and comply with regulations.
Use tools like RevenueCloudFX, our proprietary platform that has CDP and website content personalization features. PersonalizeFX delivers personalized site experiences for users and tailors headlines, images, and text to engage your users.
2. Dark mode
In 2025, we’ll see more websites offer dark mode and low-light user interfaces (UI) as standard site features.
With users spending more time on their devices, dark mode is becoming a preferred option. This feature reduces eyestrain, letting users browse websites comfortably for hours, even in low-light conditions.
Dark mode also enhances other key design elements you want to highlight on your site and gives your website a modern flair. From a practical perspective, low-light UI is an excellent feature for mobile users. Dark mode emits less light from screens, thus extending battery life.
How can I incorporate dark mode into my website?
If it suits your brand’s style, you can redesign your website with a dark background, gradient, and shadows.
You can also opt to have two versions of your website — light and dark. Your site visitors can toggle between them, so they can view either version.
Keep in mind your site’s accessibility when incorporating dark mode into your web design. Ensure your text is readable and navigation is straightforward.
3. Ethical and inclusive design
In 2025, website design trends go beyond aesthetically pleasing visuals. Intentional design that values transparency, privacy, and accessibility is more important than ever.
Having an ethical web design means providing a pleasant website experience for all users.
How do I incorporate ethical and inclusive design on my site?
Ethical and inclusive web design involves implementing the following strategies for your website:
Website accessibility
Having an accessible website means having a site that everybody can use, regardless of their visual, auditory, cognitive, neurological, physical, and speech abilities.
It ensures you follow Web Content Accessibility Guidelines (WCAG) and comply with the Americans with Disabilities Act (ADA). It involves making your text readable with proper background and text ratio, and optimizing your images to be seen and read, among other guidelines.
Ethical design
Simply put, ethical web design is about minding your users and the environment. It involves using inclusive language and implementing user-friendly design.
Ethical design also protects your site visitors’ privacy. Regulations like the California Consumer Privacy Act aim to enhance consumers’ data privacy and protection.
Meanwhile, sustainable web design is about using a green web host, an environment-friendly provider that hosts websites using renewable energy sources and sustainable practices. It also involves the best practice of decreasing energy use by reducing image size and avoiding unnecessary plugins so that loading your page doesn’t use up a lot of energy.
Usability
A usable and intuitive web design is also part of this website design trend. Making your website easy to navigate and use improves your user’s experience on site.
As a result, you’ll have more engaged site visitors!
4. Illustrations
Illustrations are also a big web design trend in 2025. Adding 3D or animated illustrations adds a modern touch to your site.
Storytelling on your pages with illustrations is also a tactic to engage your site visitors. After all, 40% of consumers appreciate photos and images in web design.
A great example is the luxury tent company, Pitch. Check out the way they use custom illustrations to create the exact atmosphere that they want for their website.
A great example is the luxury tent company, Pitch. Check out the way they use custom illustrations to create the exact atmosphere that they want for their website.
They also use their brand’s colors to make it personal, and the whole homepage has an outdoor feel — perfect for a website selling tents. These simple, clean illustrations add a customized, modern feel.
How can I incorporate illustrations into my website?
First and foremost, if illustrations don’t fit your current website style, there’s no need to feel the pressure to add them. However, if you’re rebranding and want to go for a modern look, illustrations are a fantastic way to do so.
When you use illustrations on your site, use your brand colors. Adhere to your brand style guide to give a consistent experience for your site visitors.
Here are other best practices when using illustrations in your web design:
Optimize illustrations for websites by using SVGs for fast loading.
Use interactive illustrations for brand storytelling, demonstrating your products, and visualizing data that users can filter and compare.
Test and improve your illustrations based on feedback from users.
5. Animations
Another web design trend that businesses must catch up with is using 2D, 3D, and interactive animations on their site. These web design elements improve visitor engagement and provide unique on-site experiences.
To provide immersive experiences through your website design, use interactive animations. An interactive animation responds to a site visitors’ input, such as scrolling, clicking, hovering, or typing.
Using interactive animations for web design
Interactive animations encourage your site visitors to engage with your site. Here are some use cases you can explore:
Website navigation tips: Need to guide your site users with using your online tool or navigating your pages? Use interactive animations to show them what each button or site element does.
Feedback: Animation is an excellent way to provide visual feedback to your users. You can show error messages or enlarge a button to tell them that it’s a clickable site element.
Data visualization: Presenting massive amounts of data at once can overwhelm your site visitor. Using interactive animation elements when presenting data lets the user break down your data story and make sense of the numbers.
WebGL is a JavaScript API that lets you render 3D animations on browsers.
6. Chatbots and conversational UI
The rise of AI is paving the way for integrating chatbots and conversational user interface in web design.
With AI chatbots sounding more human-like, they can guide online users to navigate or shop on your site and handle customer service tickets. AI chatbots can answer online inquiries 24/7 and hand off more complex questions to humans when needed.
Meanwhile, conversational UI lets users interact with your site through natural language, instead of navigating through your menus. For example, let’s say you’re marketing a travel agency.
Instead of looking for your tour packages’ pages through your navigation, a site visitor can type into your AI chatbot “tour packages in Pittsburgh, Pennsylvania.” Your AI chatbot can also provide a personalized menu with buttons that lead to different pages on your site.
Importance of chatbots and conversational UI in web design
Chatbots and conversational UI can improve your website’s user experience and engagement. When implemented well together, they can make navigating your site easier.
Test and iterate your AI chatbots and user flow to ensure that they actually make your site visitor’s experience better. Ideally, they make it easy for site visitors to use and find what they’re looking for — not a nuisance as they try to navigate your site.
Another web design trend we’re seeing in 2025 is brutalism and anti-design looks. Brutalist web design is inspired by the 1950s architectural style that uses raw materials and sports an unpolished style.
Unlike minimalist web designs, which are still in vogue in 2025, brutalist web designs go against the conventional design principles of clean layouts. Instead, brutalism features the following:
Asymmetrical layouts
Bold typography
Unconventional font pairings
Strong color contrasts
Brands typically use brutalism website designs to stand out from the crowd of polished website looks. Below is an example from Haus Otto.
Its site features an unconventional layout, showing a list of products. When a user hovers over a product name, its photo appears along with its description.
Typical concerns surrounding brutalism web designs
Brutalism web designs come with some potential concerns, such as:
Unclear navigation
Usability issues
Accessibility issues
Brutalism web design tips
Before employing brutalism for your business’s website, consider these tips:
Think about your audience and brand style: Brutalism doesn’t appeal to everyone. Will your target customers appreciate the edgy aesthetic of your site? Does it suit your brand?
Balance your site elements to ensure usability: Balance your bold typography, color contrast, and other brutalist elements with site functionality to make your site intuitive and easy to use.
Make your site mobile-friendly and accessible: Brutalism may be rough on the edges, but your site must still be accessible. It should also function properly on any device.
8. Minimalism and micro interactions
A web design trend that’s still relevant in 2025 is minimalism. A minimalist web design focuses on clean, functional design.
You’ll find ample white space on these websites so that no unnecessary elements are on the pages. Unlike brutalist web designs, minimalism uses clean typography and a few colors that are complementary or monochromatic.
In 2025, minimalist website designs are best used with micro interactions to improve user engagement. Micro interactions are small visual cues that respond to a user’s action on your site.
An example of a micro interaction is a mouse-hover action. When a user hovers on an image, the image zooms out, signifying that it’s a clickable element.
This micro interaction guides users on which site elements are clickable and which are not.
9. Experimental navigation
One of the website design trends that businesses can adopt in 2025 is experimental navigation.
Experimental navigation is a trend that deviates from a conventional one (such as a vertical sidebar or top navigation bar). Instead, it uses any of the following:
Gamified navigation: A user selects an option and is directed to a part of a website. The experience is like choosing a path in a maze.
Horizontal scrolls: Instead of letting a user vertically scroll on a page, other websites offer a horizontal scroll, guiding visitors through a journey-like experience going from point A to point B.
Unconventional layouts: This web design trend goes against the grain, too. Think asymmetrical grids and overlapping elements.
Here’s an example of a gamified navigation from Lego. Users can choose a zone and are taken to a page, where they can take a quiz!
Benefits of experimental navigation
Brands can use this web design trend on their sites or certain pages to provide a memorable experience for visitors. When implemented correctly, experimental navigation can potentially improve your user’s time on site and overall engagement with your website.
Word of caution, though: Don’t use experimental navigation for the sake of having an edgy layout. Ensure your site is accessible and is still user-friendly.
10. Organic and sustainable themes
Up next on our list of design trends is the increased push towards sustainability and organic design. As overall consumer mindsets shift towards a more sustainable future, companies are incorporating those themes into their design.
Sustainability can be direct, like labels that show the environmental benefits of a certain product:
It can also be more subjective, like using nature scenes and colors for your branding to evoke a particular vibe.
How do I integrate sustainability into my website?
There are plenty of ways to include sustainable themes in your website. For one, if you have any packaging, services, or products that are environmentally friendly, be sure to make that clear in your copy.
You can also:
Use natural color schemes, like neutrals, earth tones, and greens
Incorporate images of natural scenery
Use icons to showcase your sustainability efforts
Rely on organic shapes
11. Vintage looks
Vintage is in style for everything from clothing to web design trends. From grainy overlays to old-school lettering, vintage web design is making a comeback for brands in different industries. Your company can follow this web design trend to revamp your website for 2025.
Even particular designs and products can bring on a feeling of nostalgia. For example, this section of Polaroid’s website invokes feelings of older technology (with a modern twist):
In the example above, Polaroid opted for a traditional design with its products while highlighting its modernity all at once.
How do I integrate vintage looks into my website?
If you want to instill a nostalgic vibe in your design, there are plenty of ways to do so.
First, ask yourself why you want to make consumers feel nostalgic. Do you want to make your brand feel timeless? Or are you bringing back a nostalgic feel to sell more products? This step will help you decide what change to make to your web design.
Then, you can play around with the following design elements to give off a vintage look to your viewer:
Grainy textures on photos
Vintage color schemes
Textures and patterns
12. Data-driven designs
Over the past few years, web designers and search engine optimization (SEO) experts have created new ways to test and improve designs. Web design is not a black and white process — it takes time to learn and understand what nuances your users prefer.
In 2025, we can expect web designers to use data to build out their designs. Using data to understand what your target audience wants and then implementing those preferences will make your design more effective overall.
This trend can impact everything from color scheme to copy placement and more. It may also impact the way you implement the other trends on this list!
How do I integrate data-driven designs into my website?
You can use different forms of data collection to improve your web design and earn more conversions. A/B testing is one popular way to see what designs users prefer. Creating and submitting tests regularly will make sure your design is as effective as possible.
Expert insights from
Keely Y.Senior Web Designer at WebFX
“We have a whole CRO team that is always submitting tests, allowing us to enhance the users’ interactions on the site to see what will be the best!”
13. Gamification
Gamification makes your website feel more like a game and gets users to convert. The idea is to make your site or service more fun and natural, so users want to give you their information, sign up for a service, etc.
This 2025, brands can use gamification for personalized challenges for their site visitors. One popular example of gamification in web design is how Starbucks manages their reward system:
The point-collecting feels like levels of a game, which makes it more entertaining to spend and earn rewards.
How do I integrate gamification into my website?
The best way to add gamification is by looking for ways to add game elements in the existing areas of your site. You may implement more storytelling and interesting design with minimal interactions.
Or, you may create an interactive game that leads users to the best product for their needs. Whatever you end up doing, you can test your site with an audience to make sure it plays well!
14. Multimedia collage and scrapbook visual styles
This website design trend combines different media elements such as photos, graphics, and handwritten text. It gives off a multilayered personality and authentic appeal.
Websites and brands using collage and scrapbook visuals showcase raw and relatable vibes, fostering trust and making site visitors at ease. When implementing this trend, ensure your site copy is still readable. More important, your site must still be easy to use and have a prominent call-to-action.
15. Immersive experiences
Immersive experiences like virtual reality (VR) and augmented reality (AR) are becoming more accessible in the design world. With companies like Meta pioneering the industry, smaller companies can now use VR and AR elements to enhance user engagement.
VR and AR encourage site visitors to interact with your brand or product. VR lets your audience see your product in a virtual setting, while AR projects computer-generated images in the real world.
As the technologies become more common, we can expect more businesses to use VR or AR on their websites in some way.
How do I integrate VR and AR into my website?
There are many places to use VR or AR on your website, including the following:
Virtual product demonstrations
Virtual tours and building walkthroughs
Product showcases
These technologies help people imagine what your product will be like without having to buy it. You can give them more information and convince them to convert without adding any more work to your sales team.
16. Real-time content
Online users are craving real-time content. In 2025, we’ll see more websites addressing this demand by providing real-time information that engages site visitors and helps them make immediate decisions.
Sports websites, online financial publications, and even retail businesses can implement real-time content to keep their audience updated.
How do I integrate real-time content into my web design?
There are several ways to integrate real-time content into your website design. First, you must determine if your customers need real-time info on your site.
Do they need breaking news or updates? Do they need to make decisions quickly with immediate data they see on your site? These are some of the questions you must answer.
Real-time content engages your site visitors and encourages them to share your content.
17. Emotional design
Another website design trend that will continue in 2025 is emotional design that tells stories and evokes emotions. By captivating site visitors and making them feel emotions while navigating a site, organizations can lead them to conversion.
Expert insights from
Keely Y.Senior Web Designer at WebFX
“I anticipate a significant rise in clients prioritizing impactful impressions in 2025… There’s a growing demand for designs that go beyond conventional limits, aiming to evoke emotional responses rather than relying solely on factual information. The combination of images, typography, and layouts is expected to weave a compelling narrative, contributing as much meaning as the written content on the page.”
A website design trend that goes beyond pretty and symmetric layouts, emotional design starts with a story and takes the site visitor through a journey.
Strava’s features page is an example of this web design trend. Its headline and hero image inspire site visitors to explore the outdoors. The subsections tell users how Strava can help them begin their adventure.
Launch a newly designed website with WebFX in 2025
Staying up to date on the latest web design trends keeps your site looking fresh and engaging for your prospects. If you need a partner that ensures you’re in the loop on the latest trends, consider hiring WebFX as your website management agency.
We’re a full-service digital marketing agency that specializes in web design. Our team of award-winning designers stays ahead of the curve in terms of marketing and design so we can create an attractive website that brings you revenue.
View Post: Digital Marketing Trends 
Macy is a content marketing consultant with over five years of experience creating content for dozens of industries including home services, recreation, and education. She’s written about every marketing topic under the sun, from SEO to AI to email marketing. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys crafting, reading comic books, and walking her dog Daisy.
