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What is the average cost of social media management?
Social media management costs $100–$5,000 per month on average, with 52% of businesses falling in this range, though costs vary based on factors like platforms managed, agency choice, and included deliverables. -
How much do businesses pay for hourly social media management?
Social media management costs $21–$50 per hour on average (37% of respondents), with hourly rates typically applying when working with freelancers or agencies that charge by the hour rather than monthly retainers. -
How does business size affect social media management costs?
Startups and small businesses (1–50 employees) typically spend $100–$1,000 monthly, mid-sized businesses spend $1,001–$5,000, while large businesses and enterprises may spend $5,000–$10,000 or more depending on their competitive needs. -
What determines the total cost of social media marketing?
Total costs depend on multiple variables including the number of platforms used, paid advertising budgets, whether services are outsourced, and typically businesses allocate 5%–25% of their total marketing budget to social media. -
How do advertising costs differ across social platforms?
Different social media platforms have varying advertising costs—Facebook, X/Twitter, Pinterest, LinkedIn, and Instagram each have different pricing structures, with costs influenced by audience targeting, competition, and campaign objectives.
Social media managent services cost an average of $500 to $5,000 per month, with hourly rates ranging from $35 to $150 per hour for freelancers and agencies. Costs vary widely depending on factors like the experience of the agency or freelancer, the scope of your strategy, and the size of your business.
Investing in social media marketing management is a great way to save valuable time for you and your team and also implement an effective strategy that drives continuous revenue.
Keep reading to learn more about the costs of social media management and how much you can expect to spend!
Social media management pricing basics
Social media management costs can vary greatly and aren’t a one-size-fits-all. Your individual costs will depend on lots of different factors like how many platforms you want to manage, how much content needs created, the size of your business, your chosen agency or freelancer, and more!
Let’s breakdown some overall costs of social media management:
- Monthly packages and retainers: $500 – $5,000 per month for monthly services from an agency or freelancer
- Hourly rates: $35 to $150 per hour for hourly management or posting from a freelancer
- Content creation: Can range from $40 to $150 per post with some businesses spending up to $8,000 per month for content creation.
- Social media advertising: $650 to $6,000 per month for ad creation and campaign managment
- Platform management: $500 to $5,000 per month per platform for management on multiple platforms including Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and more.
Social media management cost factors
When it comes to your monthly or hourly costs, there are lots of variables and factors that determine your total cost.
1. Social media marketing software
Social media marketing software costs anywhere from $0 – $2,000+ per month.
Social media marketing software is super helpful for helping you manage your social media campaign. It can help you create and schedule posts, respond to comments, track results, and more!
If you choose to partner with an agency or freelancer for your social media management, you might opt to not invest in software. For example, when you partner with an agency like WebFX, we provide in-house software for clients to easily track results and ROI so you don’t have to spend extra marketing dollars on third-party software.
2. Social media advertising
Social media advertising costs anywhere from $850 – $2,000 per month, with companies typically spending 11% – 25% of their annual ad budget on social media ads.
While you can create posts on social media for free, launching paid advertisements on social media platforms is a great way to expand your reach and boost your online visibility, while attracting more leads and sales in the process.
3. Influencer marketing
Influencer marketing costs $100 to $1 million per post. Lots of factors can determine the cost of influencer marketing, like the influencers themselves and the size of their audience. The more followers the influencer has, the more pricey the cost.
Influencer marketing is a great way to improve your brand awareness on social media. By working with influencers, you can get your brand in front of their audience and build trust with more people.
4. Custom content creation, graphics, and designs
Custom content, graphics, and designs for your social media campaign can cost around $1,000 – $8,000 per month.
Every social media marketing strategy needs content for your posts and ads, along with custom designs and graphics. The more content you need, along with the number of social media platforms you need content for, can influence your costs.
5. Agency or freelancer
Social media marketing from an agency or freelancer can cost anywhere from $100 – $5,000 per month.
Your chosen agency or freelancer, along with their experience, the size of your business, and the scope of your social media marketing needs, will determine the cost of your social media management.
6. Additional platforms
The cost of social media management will increase if need management for additional platforms. Many agencies and freelancers charger per platform, so the more platforms you add, the higher your costs.
Social media management cost calculator
Try out our free social media management cost calculator to get a more accurate indication of how much you’ll spend on your strategy!
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FAQs about social media management pricing
Get answers to frequently asked questions about social media management costs below!
How much does social media management cost from an agency?
Social media management from an agency costs $100 to $5,000 per month. Some agencies may charge one set price for social media management, per social media platform, or offer custom prices for your specific needs and goals, like WebFX. With custom social media packages pricing, you can receive a plan and cost tailored to how many posts you want to create, the number of ad campaigns you want to launch, and more.
Source Data
| MONTHLY Social media management COST from an agency | % OF MARKETERS |
| Less than $100 | 4.55% |
| $100 – $1000 | 20.45% |
| $1001 – $5000 | 25.00% |
| $5001 – $10,000 | 15.91% |
| $10,001 – $15,000 | 11.36% |
| $15,001 – $20,000 | 9.09% |
| $20,001 – $40,000 | 6.82% |
| $40,001 – $60,000 | 2.27% |
| More than $60,000 | 4.55% |
| HOURLY social media management COST from an agency | % OF MARKETERS |
| Less than $20 | 23.08% |
| $21 – $50 | 23.08% |
| $51 – $75 | 7.69% |
| $76 – $100 | 15.38% |
| $101 – $300 | 15.38% |
| $301 – $500 | 15.38% |
| $501 – $750 | 0.00% |
| More than $750 | 0.00% |
How much does social media management cost from a freelancer?
Social media management from a freelancer costs $100 to $5,000 per month. Some freelancers may offer specific social media tasks, like creating and posting your status updates, while other freelancer may offer social media designs for advertisements. This means that freelancer costs can vary depending on their tasks, and you may need to hire more than one freelancer to help with your strategy.
Source Data
| MONTHLY social media management COST from a freelancer | % OF MARKETERS |
| Less than $100 | 2.56% |
| $100 – $1000 | 28.21% |
| $1001 – $5000 | 30.77% |
| $5001 – $10,000 | 25.64% |
| $10,001 – $15,000 | 7.69% |
| $15,001 – $20,000 | 2.56% |
| $20,001 – $40,000 | 0.00% |
| $40,001 – $60,000 | 2.56% |
| More than $60,000 | 0.00% |
| HOURLY social media management COST from a freelancer | % OF MARKETERS |
| Less than $20 | 21.43% |
| $21 – $50 | 50.00% |
| $51 – $75 | 21.43% |
| $76 – $100 | 0.00% |
| $101 – $300 | 0.00% |
| $301 – $500 | 0.00% |
| $501 – $750 | 0.00% |
| More than $750 | 7.14% |
What percentage of your overall marketing budget should you allocate to social media management?
Businesses typically allocate 5% – 25% of their overall marketing budget to social media management (66% of respondents). How much you decide to allocate to social media marketing will depend on your own unique goals, budget, and the return you receive from your campaign.
Source data
| % OF MARKETING BUDGET | % OF MARKETERS |
| Less than 5% | 10.24% |
| 6% – 10% | 20.98% |
| 11% – 25% | 36.10% |
| 26% – 50% | 22.93% |
| 51% – 70% | 7.32% |
| 71% – 90% | 0.98% |
| More than 90% | 1.46% |
Is social media management worth the cost?
Yes, social media is worth the cost. In fact, 86% of businesses say they are happy with the ROI they receive from social media management. With the right campaign and an experienced team behind your strategy, you can effectively increase your brand awareness, drive traffic to your site, and boost sales with social media.
Source data
| SATISFIED FROM SOCIAL MEDIA MANAGEMENT | % OF MARKETERS |
| Yes | 86% |
| No | 16% |
Optimize social media management costs with industry-leading experts
When you partner with WebFX, we focus on reaching your goals and driving revenue for your company through successful social media management. To date, we’ve driven over $10 billion in revenue and more than 24 million leads for our clients.
Whether you want to establish a more influential presence on social media, engage more effectively with customers, create helpful content, or move more customers to your site, we’re the digital marketing agency for you!
We’ve worked with over a dozen different industries, and we have the experience and knowledge you seek.
If you want to experience the benefits of social media, contact our dedicated team or call us at 888-601-5359 to get a free quote and learn more about how social media can have a positive impact on your business!
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Abby is a Digital Marketing Analyst at WebFX, where she implements, optimizes, and tracks SEO and digital marketing strategies that are powered by data for WebFX. With certifications in SEO, Local SEO, and Google Analytics, Abby has implemented hundreds of optimizations and led strategies and initiatives that have helped WebFX improve online visibility, traffic, and leads. Before her time as a Digital Marketing Analyst, Abby was an innovative content writer who created content for WebFX clients in various industries and for WebFX’s own blog and website. When she’s not implementing strategies and optimizations that drive leads and revenue, you’ll find her walking her dog, travelling around Europe, or watching her favorite reality TV show. -
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